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최정일(Jeongil Choi),김사승(Saseong Kim),김용희(Yonghee Kim) 한국IT서비스학회 2011 한국IT서비스학회지 Vol.10 No.3
With the saturation of the local market. the domestic media industry is searching for new growth drivers by crossing over to other industries, but due to the limited size of the market. results fail to meet expectations Despite its strengths in cultural contents. as verified by the Korean Wave Hallyu, and advanced platform services. the industry feels threatened by the entry of global foreign media businesses in the domestic arena This and the stagnated growth in the local media market are challenges we are facing today. On the other hand, it could prove to be a timely opportunity to transform the existing media industry structure where exporting hardware and terminals is at the heart of a globalized business into a structure based on software and contents exports, Based on such critical thinking, this study examines the current status of media markets, home and abroad, and aims to come up with strategic measures through a discussion on the issues and methods proposed for the globalization of local media businesses from a holistic viewpoint based on ecosystem, M&A and contents.
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Social Network Game 이용자의 전환의도에 관한 연구
박은경(Eunkyung Park),김용희(Yonghee Kim),최정일(Jeongil Choi),김사승(Saseong Kim) 한국서비스경영학회 2014 서비스경영학회지 Vol.15 No.1
Mobile social network-based game is a type of online game that is played through mobile messenger service and which allows users to build online connections and relationships to other users. However, little serious or reliable research existed to explain the role of switching intention and switching behavior in the social network game. Therefore, the purpose of this study is to understand the switching behavior of social network game user based on the mobile platform. The study adopted the model from existing research that has been associated with some variables from Human migratory Behavior based on the Demographic Migration Theory. As a result, the user``s sense of belongingness and attractiveness of alternatives had a positive impact on switching behaviour. Furthermore, we provide a better understanding of switching behavior to social network platform operators to prevent users’ switching behaviors.
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