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The purpose of this study was to compare the amount of the vertical pin opening of dentures processed by the conventional compression method & the injection-processing method. The articulating ribbon and T-Scan system were used to determine the changes in tooth contacts and the correlation between the changes in tooth contacts and the amount of the vertical pin opening after processing was analyzed statistically. The obtained results were as follows. 1. The amounts of the vertical pin opening were 0.75mm, 0.31mm for conventional compression method and injection-pressing method, respectively. The difference between the two methods was highly significant on the basis of t test statistics(p<0.05). 2. The total number of contact points recorded by articulating ribbon after processing was decreased to 48%, 72%, of that before processing for conventional compression method and injection-pressing method, by T-Scan system, 39%, 53%, respectively. 3. The mean values for the number of contacts points per tooth recorded by articulating ribbon after processing were 1.6 for the second molar, 2.2 for the first moalr, 0.4 for the second premolar, 0.6 for the first premolar in conventional compression method, and 2, 3.2, 1.2, 0.8 in injection-pressing method. 4. The correlation between the reduction of contact points and the amount of the pin opening after processing was not significant. 5. The mean values for the number of contact points per tooth recorded by T-Scan system after processing were 1.25, 1.4, 0.7, and 0.55 at the second molar, the first molar, the second premolar, and the first premolar in conventional compression method, and 1.45, 2.1, 1.0, 0.75 in injection method, respectively. 6. The correlation between the number of contact points by using articulating ribbon and T-Scan system after processing was not significant in both methods.
The purpose of this study was to suggest the appropriate global branding strategies using Korean cultural image for Korean fashion companies. This study adopted the following research method, theoretical study about ‘The Korean National brand Image’ ‘The Korean Fashion Market Analysis’ ‘The analysis of the Korean Embroidery’ and the case study of women’s clothing designs and global branding strategies using Korean traditional image. In conclusion, for the overseas expansion strategy requirer differentiated product, glocalization, global branding & marketing strategies. Therefor, this study can offer invaluable suggestions for multifaceted research on how to come up with embroidery design concepts which apply Korean traditional patterns to women’s clothing design and overseas expansion strategy for the Korean fashion companies.
This study purposed to develop the tourist souvenir applicable to cultural heritages for foreign students in Daegu area. Tourist souvenir is an important article for tourists to remember their travels and happy time. So, tourists desire to get a souvenirs to reflect the local characteristics or unique cultural heritages. The data was collected from the foreign students in Daegu area. A total of 212 responses was put to final analysis. They are from Japan(3.8%), China(27.4%), USA(9.4%), Europe(21.7%), Southest-Asia include Australia(21.7%) and Africa(6.1%). The tourist souvenir in Korea was, for the most part, a artistic handcraft by traditional korean image. The results of the study are as follows: First, The preference of tourist souvenir was a goods for practical use and local characteristics. Second, they wants to get a recollection for their activity and unique cultural heritages.
The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry’s brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.
본 연구는 인지-행동적 집단상담과 지지적 집단상담 프로그램이 우리나라 노인들의 우울과 고독감에 미치는 효과를 비교하기 위한 목적으로 수행되었다. 이러한 목적을 달성하기 위해서 본 연구에서는 Abler(1990)가 노인을 위해 개발한 인지-행동적 집단상담 프로그램과 Ladish(1994)가 제작한 지지상담 프로그램을 본 연구자가 우리 실정에 맞게 수정한 프로그램을 사용하였다. 프로그램은 경상북도 ‘A’시에 거주하는 65세에서 80세 남녀 노인을 대상으로 매 회기 90분간 주 2회씩 5주에 걸쳐 실시되었다. 연구에 참가한 대상은 한국판 간이정신진단검사(MMSE-K)에서 정상 인지상태로 파악된 노인 36명이었으며, 이들은 인지-행동집단과 지지집단 및 대기자 통제집단에 각각 12명씩 무선적으로 배치되었다. 프로그램 효과를 검증하기 위해 인지-행동집단과 지지집단, 통제집단을 대상으로 프로그램 실시 전과 실시 후, 그리고 프로그램 종결로부터 2개월 후에 우울과 고독감 검사를 실시하였다. 자료의 처리는 집단간의 차이를 검증하기 위한 공변량분석(ANCOVA)과 집단내의 시기별 변화를 알아보기 위한 단일요인 반복측정 변량분석(One-Factor Repeated Measures ANOVA)이 적용되었다. 분석 결과, 본 연구에서 실시한 인지-행동적 집단상담과 지지적 집단상담은 각각 우리나라 노인들의 우울과 고독감을 감소시키는데 효과가 있는 것으로 나타났으며, 그 효과도 8주 후까지 비교적 안정적으로 지속되는 것으로 확인되었다. 또한 두 집단상담 프로그램의 효과는 거의 유사한 것으로 나타나, 이들 모두 우리나라 노인들의 우울과 고독감 감소에 도움을 줄 수 있는 상담접근 방법임이 시사되었다. The present study was conducted to compare the effects of cognitive-behavioral group counseling and supportive group counseling programs on depression and loneliness of Korean elderly adults. Two programs were used in the present study. One was the cognitive-behavioral group counseling program developed by Abler(l990), and the other was the supportive group counseling program developed by Ladish(1994). Participants of the programs were composed of 36 elderly adults who resided in `A` city of Kyung Sang Buk Do area and who obtained above 24 points on the MMSE-K scale. Their age ranged from 65 to 80. Participants were randomly assigned to one of the three conditions: cognitive-behavioral group counseling condition, supportive group counseling condition, and waiting-list control group condition. The programs were administerd by the present investigator twice a week for five weeks. The length of each session was 90 minutes. For effective administration of the programs, leader`s manuals and participants` workbooks were developed by the present investigator. To examine the effects of the programs, participants were asked to complete the questionnaire before, after, and 2 months after the program. The questionnaire was composed of scales measuring depression and loneliness. The effects of the programs were analyzed by ANCOVA with Scheffe tests and One-Factor Repeated Measures ANOVA. Results showed that both cognitive-behavioral group counseling and supportive group counseling programs had significant effects on decreasing depression and loneliness of Korean elderly adults and that the effects were maintained up to 2 months after the program was terminated. However, these two programs did not significantly differ in terms of their effects. These results suggest that cognitive-behavioral group counseling and supportive group counseling programs have similar effects and that they are both effective in decreasing depression and loneliness of Korean elderly adults.
패션산업에서의 브랜드 이미지는 소비자가 제품을 선택하는 강력한 기준이자 소비자가 구매한 제품의 가치를 보여주는 상징물이라고 할 수 있다. 즉 패션제품을 구매하는 소비자는 제품의 물리적 가치가 아닌 그 제품이 속해있는 브랜드 명성에 함축된 심리적, 문화적 가치를 동시에 구매하는 것으로 인식하고 있으며, 브랜드의 개성과 브랜드의 좋은 이미지는 구매자인 소비자 자신과 동일시하므로 자신이 선택한 브랜드에 애착을 갖는 경향을 나타낸다. 본 연구는 브랜드개성을 구축하는 브랜드 정보의 제공 유무에 따라 소비자의 제품이미지 인식 및 브랜드 태도, 브랜드 동일시, 구매의도 등에 차이가 있는지를 알아보고자 한다. 이를 위하여 본 연구에서는 대구 경북지역의 대학생을 중심으로 설문을 실시하였으며, 분석에 사용된 설문지는 총 253부로 요인분석, 독립표본 t-test, 일원배치 분산분석, 회귀분석을 하였다. 자료수집방법은 기존에 국내에 소개되지 않은 이탈리아 패션가방 브랜드의 매장, 로고이미지와 제품이미지를 실험자에게 제시하고, 설문시작 전에 하나의 그룹에는 언어를 사용하여 “100년이 넘은 이탈리아 장인이 만든 브랜드” “성공한 유명 헐리우드 스타들이 선호하는 브랜드”와 같은 스토리텔링 형식의 브랜드정보를 제공하였으며, 다른 그룹은 제공하지 않았다. 연구결과 첫째, 브랜드정보의 제공유무에 따른 패션제품 이미지평가의 인식차이 및 브랜드 관여도, 동일시, 구매의도에 차이가 나타나고 있다. 두 그룹간의 제품이미지인식의 차이에서 언어로 제공된 브랜드의 역사성과 주요고객의 명성 등이 영향을 미치는 것으로 판단되는 “성공적 이미지”요인과 “중후한 이미지”요인에서 유의한 차이를 보였으며, 본 브랜드의 구매의도와 구매 희망 가격에서 매우 유의한 차이를 나타내었다. 이는 소비자가 브랜드에서 제공되는 정보에 따라 제품이미지의 인식평가에 영향을 받고 있음을 알 수 있었다. 둘째, 브랜드정보의 제공유무에 따라 브랜드 관여도, 브랜드 동일시가 구매의도에 미치는 영향력의 차이에서는 부분적으로 집단 간 차이를 찾을 수 있었으며, 이는 선행연구를 통해 확인하였던 브랜드개성요인과 제품개성요인, 일치성이 브랜드관여에 영향을 미친다는 연구결과와 소비자는 인지관련정보와 감정관련 정보를 동시에 가지고 있으므로 제시된 정보의 특성에 따라 행동의도가 다르게 나타난다는 연구결과에 부합하는 결과라고 할 수 있다. 본 연구의 한계점은 대학생으로 한정된 것으로 후속연구에서는 좀 더 넓은 시장을 목표로 진행되어야 할 것이다. Brand image in the fashion industry is a crucial standard to select products and a sign to present the value of the purchased products. Consumers who purchase fashion products consider acquiring not only a physical value but also psychological and cultural values implied within the brand reputation. Consumers tend to have an attachment to the brand that was selected by themselves since they are likely to think the brand as the same as themselves. In this study, it is explored the difference in brand attitude, brand identification, and purchase intention according to the provision of brand information confirming the brand personality. Data were collected from university students in the Daegu-Kyoungbuk province and 253 questionnaires were submitted to the factor analysis, independent sample t-test, ANOVA, and regression analysis. The shop, logo, and product photos of an Italian fashion bag brand that was not introduced in Korea were provided. Compared were two groups of respondents who read the story-telling information of the brand (e.g., “brand made by an Italian master artisan with more than 100 year-history”, “brand preferred by famous celebrities”) and who did not read the information. In result, group differences were found in “successful image” and “dignified image” that were affected by the text-based information regarding brand history and core customer reputation. A group difference was also found in purchase intention and price willing to pay. Limitation of this study is the sample consisted of only university students although the brand may appeal to a wide range of the target markets who should be the research sample for future studies.
There are the corresponding laws for regulating and controlling horse racing, casino, bicycle racing, motorboat racing, lotteries, and Sports Promotion Lottery (Sports Toto) under the supervision of the Gambling Industry Supervisory Commission (GISC). Casino is regulated by 'The Tourism Promotion Act' and 'The Special Act on the Assistance to the Development of Abandoned Mines-Neighboring Areas,' horse racing by 'The Korean Racing Association Act,' bicycling racing and motorboat racing by 'The Bicycle and Motorboat Racing Act,' lotteries by 'The Lottery Tickets and Lottery Fund Act,' and Sports Promotion Lottery by 'The Public Sports Promotion Act.' Each of these laws keeps control over illegalities and misconducts in the applicable industries through strict regulation and control. In this situation, the additional enactment of the GISC Act for regulating individual gambling industries is a huge waste of national resources. GISC was launched in 2006 in order to suppress illegal games and gambling as illegal speculative game 'Sea Story' was disclosed as a serious social problem. However, the strict regulatory policies on rational gambling industries within the institutional system without accurate information on the state of illegal games and gambling have brought the situation of 'burning the barn down to get rid of the mice.' In particular, horse racing is hardly speculative among gambling industries in Korea. 'Speculativeness' means the pursuit of chance luck. In this sense, the structure of horse racing does not allow any possibility of chance luck. It is because the principle of survival of the fittest is quite clear in horse racing. The winning horse and jockey should be picked out by rating the ability of horses (70%) and jockeys (30%) and considering various scientific and rational materials and data. However, most of other gambling industries supervised by GISC rely on chance luck or 100% on the human players' ability. Accordingly, if horse racing is branded as a gambling industry, there are few things that are not gambling in the world. With this fact, however, GISC is applying particularly strict regulatory policies to horse racing while generous to other highly speculative gambling industries. Horse racing is selling horse race tickets at the race course and some 30 KRA Plazas throughout the country. In comparison, Sports Toto is sold at 6,590 shops and lotteries at 7,267 shops throughout the country. Moreover, while it is not easy to open KRA Plazas due to regulations by various laws, Toto and lotteries can be sold virtually at any place. The sales of horse racing are regulated by law so that the ratio of sales at the race course to sales at KRA Plazas becomes 50:50, but such a regulation is not applied to Toto and lotteries. What is more, Internet betting is allowed for Toto but not for horse racing. The National Assembly enacted 'The Horse Industry Promotion Act' in February 2010 in order to activate rural economy and to enhance people's quality of life, promulgated the law in March of the same year, and put it in force in September. Due to GISC's excessive regulation on horse racing, however, 'The Horse Industry Promotion Act' is on the verge of withering before flowering. In order for 'The Horse Industry Promotion Act' to be effective, horse racing should be excluded from GISC or the name and role of GISC should be changed to 'Illegal Gambling Supervisory Commission.'
The Folk-dress of some parts of the traditional style is extremely focused and puts value on protecting itself against changes. Generally rural areas are much more conservative politically economically, and culturally. Its environment is sluggish and slow and daily routines change slowly. So they take friendly a position between a race and geographical and environmental differences which is expressed in the Folk-dress. Also, a dress is the most preferred individual object as a symbol of collective homogeneity. By those people who preserve these kinds of the individual objects and by those people who have ethnic conservation, folk-dress was handed down to the present age and the festival dress was used as a tool of ethnic tradition and binding. Therefore, I would like to study and research the differences between the folk-dress of the Lithuanian historical and geographical factors and the folk-dress of the surrounding north-eastern European countries. Especially when we compare these with the folk-dress in terms of historical, cultural, and political relationships between Lithuania and the north-eastern European countries, we can find out that they had a good effect on the folk-dress historically and culturally.
본 연구의 목적은 이탈리아 패션 브랜드의 스토리텔링을 이용한 브랜드 아이덴티티의 구축 사례를 분석하여 이탈리아 패션 브랜드의 경쟁력을 조사하는 데에 있다. 이 연구는 이탈리아 패션 브랜드의 정체성을 구축하기 위해 사용된 스토리텔링 구조를 이해하기 위해 이탈리아 패션 브랜드 "Dolce & Gabbana"의 광고, 제품 디자인, 매장 인테리어 등 브랜드이미지 구축을 위한 컨텐츠를 살펴보았다. 연구의 결과 첫째, 패션기업의 브랜드 전략에서 브랜드 아이덴티티의 구축을 위해 소비자들이 그 브랜드에 몰입할 수 있도록 목표 소비자의 삶에 내재된 인생경험과 감정에 몰입되어 브랜드로 전이될 수 있는 타당한 스토리텔링이 중요한 요소라고 할 수 있다. 둘째, 스토리텔링은 사실에 기반 한 역사적인 스토리의 구성, 소비자가 동경하는 이상에 가까운 내용을 꿈과 함께 제공하는 희망과 꿈을 동시에 제시하는 형태의 이상적 스토리 구성, 그리고 현실적 사실에 근거한 체험형 스토리 구성으로 구분되어 질 수 있다. 셋째, 돌체 앤 가바나의 브랜드전략에서 스토리텔링 적용방법은 신화적 원형을 채용하여 역사적 사실에 근거한 소비자의 공감을 이끌어 낼수 있는 다양한 생활 문화의 융합을 통해 구축하는 방식을 사용하고 있다. 본 연구의 시사점은 차별화된 브랜드 이미지를 구축하고 있는 패션브랜드의 사례를 통해 브랜드 마케팅의 스토리텔링 효과에 대해 알아보았다는 것이다. 또한 다른 분야의 브랜드 이미지가 확고한 브랜드를 대상으로 연구를 확대해 비교하는 후속연구의 필요성이 있다고 생각된다. The purpose of this study is to examine the competitiveness of Italian fashion brand identity by the Brand-storytelling The study analyzed at the Italian fashion brand"s advertising, product design, store interior and content to understand the storytelling structure used to build the identity of the Italian fashion brand, "Dolce & Gabbana." The results of the study show that, first of all, reasonable storytelling can be an important factor in a fashion company"s brand strategy, where consumers can immerse themselves in the life experiences and emotions inherent in the life of the target consumer so that they can immerse themselves in that brand identity. Second, storytelling can be divided into fact-based historical narrative compositions, idealized story configurations that present both hopes and dreams that provide near-ideal content that consumers admire with their dreams, and empirical story configurations based on realistic facts. Third, Dolce & Gabbana "s brand strategy adopts a method of applying storytelling through the fusion of diverse lifestyles that can bring out the empathy of consumers based on historical facts. The implication of this study is that we examined the effect of storytelling on brand marketing through the case of fashion brand building differentiated brand image. In addition, it is thought that there is a need for further study to expand and compare research on brands with strong brand image in other fields.