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골프장의 그린마케팅 활동이 고객만족과 재방문에 미치는 구조적 관계
김동걸,김재환 한국골프학회 2022 골프연구 Vol.16 No.4
[Purpose] The purpose of the study is to analyze the structural relationship between gris marketing factors necessary for golf course management, customer satisfaction, and revisit to find and propose marketing measures necessary for future management of golf courses. [Method] Based on the questionnaire collected to derive the results, SPSS Ver. 24.0 and AMOS Ver. 24.0 were used to verify the hypothesis through structural equation model analysis, and all statistical significance levels were p<.05. [Result] Looking at the derived results, it was found that green energy, green products, and eco-friendly programs among green marketing activities of golf courses had a significant positive structural relationship with customer satisfaction and revisit. [Conclusion] Green marketing efforts are needed for the efficient management of the golf course, and it will be an opportunity to increase customer satisfaction. Furthermore, it is believed that the revisit of customers is also increasing, and the Grim Marketing factor should be used as an efficient method for golf course management, and the results of this study prove this. [목적] 골프장 경영에 필요한 그리마케팅 요인과 고객만족, 재방문 간의 구조적 관계를 분석해 골프장의 미래 경영에 필요한 마케팅 방안을 모색하고 제안하는데 연구의 목적이 있다. [방법] 결과 도출을 위해 수집한 설문지를 중심으로 SPSS Ver. 24.0과 AMOS Ver. 24.0을 활용하여 구조방정식 모형분석을 통해 가설을 검증하도록 하였고, 모든 통계적 유의수준은 p<.05로 설정하였다. [결과] 도출된 결과를 살펴보면 골프장의 그린마케팅 활동 중 그린에너지, 그린제품, 친환경 프로그램은 고객만족과 재방문에 유의미한 긍정적인 구조관계를 갖는 것으로 나타났다. [결론] 골프장의 효율적인 경영을 위해서는 그린마케팅 노력이 필요하며, 고객들의 만족도를 높이는 기회가 될 것이다. 나아가 고객들의 재방문 또한 높이는 것으로 나타나 골프장 경영에 효율적인 방안으로 그리마케팅 요인을 활용해야 하며, 본 연구의 결과가 이를 증명하는 것으로 판단된다.
양궁선수들의 경기수준에 따른 경쟁불안 차이에 관한 연구
김동걸(Kim, Dong-Gul),최환석(Choi, Hwan-Seok),신홍범(Shin, Hong-Bum) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2
This study aims to examine the competition anxiety status so that archery player and their coach can develop and enhance their performance. And the purpose of this study was to find out three changeable factors(cognitive anxiety, physical anxiety, confidence) which could be existed according to sex, exercise level and the period before they have a competition(before 1day, before single round 15minutes, before Olympic round 15minutes). I selected the object of study who was winner and participated in the formal competition and the object is composed of 26 women and 26 men and total of 52 persons. For the examination, I used the CSAI-2 questionnaire invented by Martens which is to measure the cognitive anxiety, physical anxiety and confidence, the examination was conducted as three steps, for example, before one day of match, before single round 15 minutes and before Olympic round 15minutes. I used the repeat-distribution-analysis method of the SPSS statistics program to verify how much the difference could occur according to sexes, function level and period. So I could find out followings. There was a difference in the competition anxiety difference analysis, confidence score difference and the main effect sexes and period. And there was a difference at main effect period, mutual effect period and sexes in the physical anxiety score.