Factors Influencing Information Privacy Behavior: A Replication Study

Gimun Kim(김기문),Jongsoo Yoon(윤종수) 한국컴퓨터정보학회 2021 韓國컴퓨터情報學會論文誌 Vol.26 No.4

10여년전 Krasnova et al.는 페이스북 사용자들의 자기노출에 영향을 미치는 요인들을 식별하였다. 이러한 요인들에는 인지된 위험, 관계구축, 관계유지, 자기표현, 즐거움이 포함된다. 한편, 지난 10년여 동안, SNS와 관련된 기능, 매체, 경쟁 측면에서 상당한 변화가 있었다. SNS는 기능적으로 강화되었고, 모바일 환경에서 사용되고 있으며, 많은 경쟁자들이 출현하였다. 이러한 변화된 사실들에 비추어 볼 때, 자기노출에 대한 그러한 요인들의 영향은 Krasnova et al.의 연구에서 발견된 영향과 상당히 다를 수 있다. 본 연구의 목적은 반복연구를 통해서 Krasnova et al.의 연구에서 채택된 요인들이 자기노출을 설명하는데 있어서 여전히 중요한지를 검증하는 것이다. 데이터 분석결과, 본 연구는 Krasnova et al.의 연구 결과와 상당히 다른 결과를 얻었다. 본 연구는 분석결과를 토대로 향후 연구를 위한 의미있는 시사점들을 논의한다. Over a decade ago, Krasnova et al. identified the factors that influence Facebook users’ self-disclosure. These factors include perceived risks, relationship building, relationship maintenance, self-presentation, and enjoyment. Meanwhile, during the past 10 years, there have been significant changes in terms of function, media, and competition. SNSs have been functionally enhanced, used in mobile environment, and had many competitors. Based on these facts, it is believed that the influence of the factors on self-disclosure is different from those of Krasnova et al. The purpose of this study is to verify through a replication study whether the factors adopted in the study of Krasnova et al. are still important in explaining self-exposure. The study empirically find the result significantly different from those of Krasnova et al. Based on the result, the study provides meaningful implications and suggestions for future research.

온라인 마켓플레이스에서 신뢰와 3자적 관계

김기문(Gimun Kim) 한국데이타베이스학회 2015 Journal of information technology applications & m Vol.22 No.4

Online marketplace represents the triad relationship among the consumer, the intermediary, and the seller community. However there have been a limited number of studies conducted with the view of the triad relationship, which have produced contradictory and mixed results. The purpose of this study is (1) to find trust factors affecting consumers’ transaction intention—trust in intermediary and trust in community of sellers, and (2) to investigate the directionality of trust transfer between those factors. To do this, the study sets and tests a bidirectional model. Based on the study results, the study discusses that both trust in intermediary and trust in community of sellers are important to consumers’ transaction decision in online marketplace, and trust transfer in online marketplace flows from intermediary to community of sellers.

Testing an Irrational Model of Information Privacy Based on Competence Needs Satisfaction

Gimun Kim(김기문),Jongsoo Yoon(윤종수) 한국컴퓨터정보학회 2018 韓國컴퓨터情報學會論文誌 Vol.23 No.12

Recently, there have been calls for approaching from the irrationality point of view to better explain the privacy paradox phenomenon. This study is a kind of response to them. The aim of the study is to investigate how satisfying competence needs, one of basic psychological needs suggested in self-determination theory, affects irrational information disclosure decision (i.e., risk-benefit assessment). To do this, the study builds an irrationality-based model in which competence needs satisfaction affects both perceived risks negatively and perceived benefits (i.e., relationship building and maintenance), which in turn determine a level of self-disclosure. Based on the data from Facebook users which is collected by a large sample survey (N=1050), the study analyzes it using Mplus, a powerful structure equation modeling tool. The study results reveal that while the relationship between competence needs satisfaction and perceived relationship building and maintenance is statistically significant, the relationship between competence needs satisfaction and perceived risks insignificant. These findings imply that people who is in a high level of competence needs satisfaction is more likely to respond to some opportunities for social benefits and in turn disclose more information about self.

정보기술 루틴의 기업성과에 대한 영향

김기문(Gimun Kim),김기주(Kijoo Kim) 한국산업정보학회 2010 한국산업정보학회논문지 Vol.15 No.3

본 연구의 목적은 정보기술 루틴이 기업 성과에 미치는 메커니즘을 검토하는 것이다. 이를 위해 본 연구는 기업성과, 비즈니스 프로세스 성과, 정보기술 인프라스트럭쳐 유연성, 정보기술 인력의 지식, 정보기술 루틴 등으로 구성되는 연구 모델을 제안한다. 연구 모델에서 정보기술 루틴은 다른 정보기술 능력들 (정보기술 인프라스트럭쳐 유연성, 정보기술 인력의 지식)에 일차적으로 영향을 미치고, 이어서 비즈니스 프로세스 성과에 영향을 통해 궁극적으로 기업성과에 간접적으로 영향을 미친다. 연구 모델은 243개의 기업 수준 데이터에 기반하여 검토되었는데, 분석도구로는 PLS를 사용하였다. 연구 결과, 연구 모델에서 제안된 모든 경로가 통계적으로 의미있는 것으로 나타났다. The purpose of this study is to explore how IT routines influence firm performances. To do this, a research model are proposed which includes 5 constructs: firm performance, business process performance, IT infrastructure flexibility, IT personnel knowledge, and IT routines. It is presumed that the IT routines enhance other IT capabilities (IT infrastructure flexibility and IT personnel knowledge) and subsequently business process performance which in turn influence firm performance. Then, with 243 firm level data, the proposed dynamics were empirically validated and tested using PLS. The study result revealed that all the routes proposed in the model are statistically significant.

페이스북에서 상호작용 프라이버시 관리행위의 역할

김기문(Gimun Kim) 한국컴퓨터정보학회 2024 韓國컴퓨터情報學會論文誌 Vol.29 No.3

본 연구의 목적은 상대적으로 관심이 부족하였던 상호작용 프라이버시 관리행위(IPC 사용)의 역할을 규명하는 것이다. 이를 위해 본 연구는 프라이버시 계산모델의 주요 변수들과 상호작용 프라이버시 관리행위 사이의 관련성을 이론화한 통합 모델을 제안한다. 이 모델에 대한 실증 분석 결과, IPC 사용은 위험을 낮추고, 혜택을 높이며, 결과적으로 자기노출의 증가를 촉진하는 역할을 하는 것으로 나타났다. 이러한 결과는 사용자들의 자기노출이 계산모델에서 제안하는 제한적 노출뿐만 아니라 IPC 사용을 통한 비제한적 노출도 포함하는 것을 의미하기 때문에 계산모델의 이론적 논리를 확장시키는 의미를 갖는다. The purpose of this study is to investigate the role of interaction privacy management behavior (Use of IPCs), which has received relatively little attention. To this end, this study proposes an integrated model that theorizes the relationship between the main variables of the privacy calculation model and interaction privacy management behavior. Empirical analysis of this model shows that the use of IPCs lowers risks, increases benefits, and in turn promotes increased self-disclosure. These results have implications for expanding the theoretical logic of the privacy calculation model because users’ self-disclosure includes not only the limited exposure proposed in the model but also unrestricted exposure through the use of IPC.

신뢰와 지각된 유용성

김기문(Gimun Kim),김기주(Kijoo Kim) 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.4

Trust and perceived usefulness have been variables frequently used by IS researchers to explain consumers’ online transaction intention. A group of prior studies have incorporated the two variables simultaneously to build better models to capture the phenomenon. However, the studies have largely ignored the role of trust by replacing trust with trustworthiness. The purpose of this study is to fill this gap. To do this, the study conceptualizes and tests relationships between trust, perceived usefulness and related variables. Based on the study results, the study discusses that trust and trustworthiness are distinct and have causal relationships, the dimensions (ability, integrity, and benevolence) of trustworthiness are related but theoretically distinct, and trust performs a mediating role within its nomological network.

프로젝트 준비단계에서 프로젝트 성과에 영향을 미치는 요인에 관한 연구

김기문(Gimun Kim),박유진(Yu Jin Park),김기주(Kijoo Kim) 한국데이타베이스학회 2013 Journal of information technology applications & m Vol.20 No.4

Preproject phase is an important but often ignored research area in information systems field although it has an undeniable importance for successful project. The purpose of this study is to identify factors affecting project performance in preproject phase and to find empirically critical factors among them. After deriving 9 factors through literature review including clear project definition, project leader position, staffing efforts, preproject team expertise, preproject knowledge scope, preproject partnering, top-management support, resource sufficiency, and project climate, the study investigate the influence of those factors on project performance. The study results reveal that clear project definition, project climate, resource sufficiency, pre-project knowledge scope, project leader position have significant impact on project process satisfaction, a measure of project performance, but the other factors do not. Based on the empirical results, the study discuss academic and practical implications.

프라이버시 염려과 자기노출 사이의 관계에 대한 상호작용 프라이버시 컨트롤 사용의 조절효과

김기문(Gimun Kim) 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.3

그 동안 프라이버시 역설 현상을 설명하기 위한 많은 노력에도 불구하고 기존 연구들은 상반된 결과들을 보고하였다. 일부 연구들은 프라이버시 염려와 자기노출 사이의 관련성을 발견한 반면, 다른 연구들은 그렇지 못했다. 본 연구는 SNS 환경에서 이러한 관련성에 영향을 미칠 잠재력이 있는 상황변수로 상호작용 프라이버시 컨트롤(주로 프렌드 리스트와 프라이버시 셋팅)의 역할을 검토한다. 이러한 이유는 사용자들이 상호작용 프라이버시 컨트롤을 사용하여 자신의 사회적 환경을 조성하기 때문에 이것의 사용정도에 따라 프라이버시 염려와 자기노출 사이의 관계가 영향을 받기 때문이다. 본 연구는 서베이 방법을 활용하였고, 위계적 다중회귀분석을 사용하여 상호작용 프라이버시 컨트롤 사용의 조절효과를 분석하였으며, 분석결과 상호작용 프라이버시 컨트롤 사용의 조절효과를 발견하였다. 따라서 상호작용 프라이버시 컨트롤의 사용은 SNS를 대상으로 프라이버시 역설 현상을 검토하는 연구에서 고려해야 하는 중요한 상황변수라고 할 수 있다. Many studies have tried to explain the privacy paradox but reported conflicting results; Some of them found connection between privacy concerns and information disclosure, while others did not. This study examines the role of interaction privacy controls (mainly friend lists and privacy settings) as a moderating variable that has the potential to affect the relationship in the SNS context. The reason for this is that most users use interactive privacy controls to create their own social environment before conducting SNS activities, so the relationship between privacy concerns and information disclosure may vary depending on the degree of use of interactive privacy controls. The study collected data using survey method, analyzed the moderating effect of use of interaction privacy controls using hierarchical multiple regression analysis, and as a result, found that effect. Therefore, the degree of use of interactive privacy controls may be an important contingent variable that needs to be considered in a study examining the privacy paradox in SNS context.

정보시스템 연구에서 신뢰의 개념화 방식에 대한 타당성 검토

김기문(Gimun Kim) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.3

Prior studies have conceptualized trust in a variety of ways, which makes the comparison between study results impossible and in turn has a negative influence on knowledge accumulation process in Information Systems field. The purpose of this study is to investigate a valid approach in conceptualizing trust. To do this, the study identifies and categorizes conceptualization approaches researchers apply to their studies, and then sets hypotheses to compare those approaches. Based on the empirical results, the study discusses the avenue IS researchers can take.

온라인쇼핑 환경에서 지각된 유용성과 신뢰 사이의 인과관계 방향성에 관한 검토

김진호(Jinho Kim),김기문(Gimun Kim) 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.3

Prior studies have conceptualized the causal directionality between perceived usefulness and trust in two different ways. While a group of researchers views perceived usefulness -as an antecedent of trust, the other group of researchers designs it as a consequent of trust. This makes the comparison between study results impossible and in turn has a negative influence on knowledge accumulation process in Information Systems field. The purpose of this study is to fill this gap in conceptualizing the causal directionality between the two variables. To do this, the study sets and tests a bidirectional model which reflect both perspectives simultaneously. Based on the empirical results, the study discusses the avenue IS researchers can take in their future researches.