국내 글로벌 강소기업들의 특성에 대한 연구 : 해외 히든 챔피언들의 성공요인을 중심으로

김규배,김병구,Kim, Gyu-Bae,Kim, Byoung-Goo 한국벤처창업학회 2015 벤처창업연구 Vol.10 No.1

The purpose of this research is to explore the characteristics of Korean Global Hidden Champions focused on the success factors of foreign hidden champions. For this, we investigated the application process of these success factors of foreign hidden champions to Korean Global Hidden Champions and analyzed characteristics of Korean Global Hidden Champions with the cases of 11 companies. This research shows that there are the success factors of foreign hidden champions such as leadership and goals, self production, high-performance employees, market focus, continuous innovation, closeness to customer, globalization. This research also shows that there are some differences in the individual application process of success factors to each company. The Korean SME's trying to achieve the position of global hidden champions should know the success factors of foreign hidden champions clearly and investigate the application process of these success factors to Korean Global Hidden Champions carefully so that they may apply these lessons to their management processes and activities.

통합 로열티 프로그램의 구조와 특성에 관한 연구 -항공사 마일리지 프로그램과의 비교를 중심으로-

김규배 ( Gyu Bae Kim ) 한국항공경영학회 2013 한국항공경영학회지 Vol.11 No.4

This study examines the structure and characteristics of aggregate loyalty programs which is most developed loyalty program currently, makes the comparative analysis of details between the mileage programs of airline industry and aggregate loyalty programs, and presents the implications for airline industry. This study shows that the aggregate loyalty programs operate membership management programs, customer benefit program, communication program and its own business program with it`s own management infra such as integrated customer database, loyalty operation system, loyalty marketing system, partner network and independent organization. It also shows that the features of aggregate point in aggregate loyalty programs are summarized as both the broad network for point collection& redemption and the diverse ways for point usage. These features of aggregate loyalty program can enhance the perceived values of customers resulting in customer`s loyalty and develop its details continuously with its own business management infra independently. This study shows that main weakness of airlines` mileage programs in comparison to aggregate loyalty programs are both the scarcity of partner networks for milage collection& redemption and limitation of methods for milage usage. These weakness of airlines` mileage programs hardly enables the airline industry to achieve the objectives and goals of loyalty program such as enhancing the customer`s perceived values of mileage programs and building their brand loyalty. The airline companies should apply the features of aggregate loyalty programs to their mileage programs and not only extend the network for milage collection& redemption but also extend the way for milage usage to improve the perceived values of customers.

항공사의 브랜드 위상에 따른 브랜드 제휴의 태도 변화 연구 -요소 브랜드 성격의 조절 효과를 중심으로-

김규배 ( Gyu Bae Kim ),김병재 ( Byoung Jai Kim ) 한국항공경영학회 2010 한국항공경영학회지 Vol.8 No.2

In order to survive and grow in the stiff competition of global market, many companies today work together with each other using brand alliances. In these days, ingredient branding, a special strategy of brand alliances, are gaining popularity in the world. Many companies have used brand alliances in airline industry, it seems that the airlines using brand alliances have tried to differentiate their brands and gain competitive advantage. The purpose of this research was to examine how consumers evaluated ingredient branding of airlines, especially focused on the market position of airlines. Also we supposed that there would be moderating effects of ingredient brand type. The results showed that the consumer`s attitude to airlines` brand by the ingredient branding is more favorable when the market position of airlines` brand is low than it is high. Moreover, the interaction effect between market position of airlines and type of ingredient brand is significant. The effect size is significantly greater in utilitarian ingredient brand than hedonic. Also, the consumer`s attitude to airlines` brand by the ingredient branding is more favorable when ingredient brand type is utilitarian than it is hedonic. Ingredient brand type moderate consumer evaluations of Airlines` Ingredient branding.

유통산업의 고객중심경영에 관한 연구

김규배(Kim, Gyu-Bae),김병구(Kim, Byoung-Goo) 대한경영학회 2013 大韓經營學會誌 Vol.26 No.4

이종 산업 간의 글로벌 브랜드 제휴 사례 연구

김규배(Gyu-Bae Kim),김병재(Byoung-Jai Kim) 한국무역연구원 2010 무역연구 Vol.6 No.3

In order to survive and grow in the stiff competition of global market, many companies today work together with each other using brand alliances. In these days, brand alliances between the two different industries are gaining popularity in the world for companies using brand alliances to differentiate their brands from the competition. The purpose of this research was to examine how companies planned and executed the brand alliance with global brands and analyze the case, especially focused on the success factors of brand alliance. For this study, we selected the LG-PRADA phone case because this case of brand alliance has been mentioned as a successful brand alliance. The research showed that LG-PRADA case not only met the success factors of brand alliance(Product Fit, Brand Image Consistency, Complementarity, Exclusivity) but also had the continuous and active collaboration from the initial product planning to sales and marketing after product launching. Also, we could know the importance of marketing strategy for various consumer segments and their characteristics.

A Study on the Customer-based Pricing Approach for Railway Fare of Express Trains

김규배(Gyu-Bae KIM),강성욱(Sung-Wook KANG) 동아시아경상학회 2021 The East Asian Journal of Business Economics Vol.9 No.4

Purpose – Among the various pricing approaches that can be used to set fares for express trains, this study explores a method of utilizing a customer-based pricing approach. The purpose of this study is to figure out how to apply the customer-based pricing approach to setting fares for new railway services using express trains. Research design, data, and methodology – This study was conducted through a literature review and case studies. In the literature review, we performed an overview of three approaches to pricing and then examined the customer-based pricing approach and the methods of its application. In the case studies, we investigated how a customer-based pricing approach can be applied to determining the fares for railway services. Result – There have also been studies using a customer-based pricing approach to set railway service rates, which have applied the concepts of customer-based pricing such as demand, elasticity, value and willingness to pay. The customer-based approach can be actively used in conjunction with other pricing approaches for setting fares of new railway services. Conclusion – This study demonstrates that a customer-based pricing approach can be useful when making decisions about railway fares. By applying a customer-based pricing approach to setting fares for new railway services using express trains, railway operators can utilize new service rates and increase the profitability of the railway business.

대전 지역 바이오산업의 발전 방안에 관한 연구

김규배 ( Gyu-bae Kim ),김경근 ( Kyung-keun Kim ) KNU기업경영연구소 2020 기업경영리뷰 Vol.11 No.4

The biotech industry is one of the promising industries and it is characterized by developing around biotech cluster. As Daejeon is one of the leading biotech clusters in Korea, the development of the biotech industry in Daejeon can have a great impact on the biotech industry in Korea as well as the local economy of Daejeon. This study was intended to examine the status of the biotech industry in Daejeon and to explore future development plans of biotech industry in Daejeon. For this study, such research methods as literature review, field survey, and statistical analysis were conducted. Through these methods, we intended to identify the strengths and weaknesses of biotech industry in Daejeon in terms of the success factors of the biotech cluster and we wanted to discuss the tasks necessary for the future development of the biotech industry in Daejeon. This study presented four tasks for the development of biotech industry in Daejeon such as strengthening the support of biotech industry infrastructure, improving the capacity of dedicated support organizations, reinforcing the foundation for global business, and developing the foundation of open innovation ecosystem. In addition, This study also suggested that various stakeholders such as biotech companies, universities, research institutes, government, and hospitals should continue to make cooperative efforts and many domestic biotech clusters should cooperated each other to create synergy.

우체국 금융을 중심으로 한 PB(Private Banking) 서비스의 보편적 확대 방안

김규배(Gyu-Bae Kim),김범준(Bum-Joon Kim),권세원(Se-Won Kwon) 한국산업경제학회 2016 산업경제연구 Vol.29 No.6

최근의 금융환경 변화는 PB(Private Banking) 서비스를 중산층과 서민층까지 확대하는 흐름으로 나타나고 있다. 중산층과 서민층 고객들이 많은 우체국 금융사업에서도 부분적으로 종합자산관리 서비스를 제공하고 있지만, 아직 그 수준이 미흡하다고 할 수 있다. 이에 본 연구에서는 PB 서비스의 보편적 확대 방안의 하나로, 우체국 금융사업이 본격적인 종합자산관리서비스를 도입하여 운영하는 사업모델을 주요 목표 고객, 제공 서비스 범위, 우체국 금융센터의 도입 관점에서 제안해 보고자 하였다. 대부분의 국내 은행들이 종합자산관리서비스(프라이빗 뱅킹)를 제공하고 있을 뿐만 아니라, 계좌이동제나 개인종합자산관리계좌(Individual Savings Account, 이하 ISA) 상품이 도입됨에 따라 종합자산관리 서비스 제공이 더욱 중요해지고 있다. 따라서 예금과 보험상품을 주력으로 하는 우체국 금융에서도 고객별 특성을 고려한 종합자산관리서비스를 본격적으로 도입할 필요성이 높아지고 있다. 정부기관으로서 공익적 목적을 추구하는 우체국 금융은 기존 금융기관과 유사하게 부유층에 초점을 맞추기 보다는 주요 고객인 중산층과 서민에게 특화된 금융종합서비스와 일부 세무/법률자문서비스를 중심으로 종합적인 자산관리서비스를 제공하는 방안을 고려할 필요가 있다. The changes of financial market environment requires the expansion of private banking service; private banking service should be provided not only to the wealthy class but also to the middle class and the masses. The private banking service of Postal Banking Service business in Korea has not fully developed, though it has provided some private banking services to it’s customers since 2004. In this research, we investigate the reason why Postal Banking Service needs to improve its private banking service and also suggest a business model including target customers, service scope and the introduction of a financial service center in Postal Banking. In recent years, most Korean banks provide private banking services. After Account Transfer Service and Individual Savings Account was introduced to Korean banks, more resources have been invested into the private banking sector. Therefore, in such an environment, Postal Banking Service business should provide a more advanced private banking service and introduce Financial Service Center in Post Banking. The private banking service in Post Office should not focus on wealthy rich customers, but should provide middle class customers with a comprehensive asset management service including financial advisory services and partial tax/legal consulting.

내부마케팅과 심리적자본이 고객지향성과 혁신행동에 미치는 영향

정은숙(Eun-Suk Jeong),김규배(Gyu-Bae Kim) 한국인적자원개발학회 2019 인적자원개발연구 Vol.22 No.2

일중독과 직무열의의 결과변수에 대한 비교 연구

최영근(Choi Young-Keun),김규배(Kim Gyu-Bae) 대한경영학회 2012 大韓經營學會誌 Vol.25 No.5