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산업구조, 벤처전략 및 기업가 특성이 벤처성과에 미치는 영향
김갑,한상설 한국중소기업학회 1999 기업가정신과 벤처연구 Vol.2 No.1
In 1987, Sandberg and Hofer indicated that venture strategy, industrial structure, and the characteristic of entrepreneurs are key elements to new venture performance. and that interaction of industrial structure and venture strategy have a influence on new venture performance. They tried to explain the relationship between the key elements as a function of NVP= f(IS, S, E, I×S). Therefore, this study investigates the impact that venture business strategy, industrial structure and the characteristic of entrepreneurs have on venture performance. The study progressed in two phase : investigating literature and empirical testing. For empirical data for this study, 118 companies registered in KOSDAQ and 368 companies that are the members of the Korean Venture Association, are selected as subjects. The statistical techniques that are used to test proposition were T-test and ANOVA. The result of this study indicates that venture performance is determined by industrial structure, venture strategy, and the characteristic of entrepreneur. Also the interaction between industrial structure and venture strategy influences over venture performance. The result also proves that the key elements play a major role in the performance of Korean venture business.