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박근형(Keun-Hyung Park),정종훈(Jong-Hoon Chung),기민정(Min-Chung Ki),은종방(Jong-Bang Eun) 한국차학회 1996 한국차학회지 Vol.2 No.1
We studied consumer attitudes and trend on green tea for the development of various green tea products. The survey was conducted in Seoul, Pusan, Kwangju, Taejon, and Cheju area of Korea by interviewing consumers with questionaires. A completely randomized research design was used for the study and analyzed statistically using SAS package. Korean people's interest of physiological effect of green tea on the human body would load to the increase of size of market for green tea. Many people traditionally serve green tea when they treat guests as they consider green tea as gourmet food. Consumers of green tea are very sensitive to its taste and flavor. They do prefer roasted flavor in green tea and prefer green tea to other tea products.