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Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.
Purpose: This study aims to explore the correlation between job and hypertension. Hypertension is a major risk factor such as stroke, myocardial infarction, heart failure, and vascular aneurysms. Research design, data and methodology: The data from this study are the 2017 National Health and Nutrition Examination Survey classified into office workers and non-office workers. Frequency analysis was used for general characteristics analysis, and ANOVA test analysis was used for correlation between subjects' basic variables and blood pressure. The post analysis as turey was used to verify the validity of the statistical results. All statistical analyzes were performed using the IBM SPSS 24.0 program. Results: There was a difference in the prevalence of hypertension among office workers and non-office workers.
'스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.
Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.
'스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.
Purpose: The purpose of this study is to analyze the effect of attributes of online influencers on customers royalty mediated brand image and impulse buying. Research design, data and methodology: To conduct this study, a survey of 521 online user who experienced online shopping. Results: The empirical analysis results are as follows. First, among the influencer attributes, attractiveness, reliability, and expertise all had a significant positive effect on the brand image. Second, among the influencer attributes, only attractiveness had a significant positive influence on Purchase Intention. Third, the brand image had a significant positive influence on Purchase Intention. Fourth, while the influencer attributes did not have a significant influence on customer loyalty, brand image and Purchase Intention a significant positive influence on it. Conclusions: Among the influencer attributes, attractiveness and reliability had a significant positive mediating effect on customer loyalty through brand image, but the influencer attribute had no significant mediating effect through Purchase Intention. The influencer attribute had a significant positive mediating effect through brand image and Purchase Intention.
The purpose of this study was to analyze environmental factors affecting metabolic syndrome(MS). This is a study on epidemiological survey come from analyzing secondary data based on 2007 ~ 2009 Korea National Health & Nutrition Examination Survey(KNHNES). The subjects were Korean adults in 19 ~ 64 years old. Risk factors of MS were suggested using odds ratio from multiple logistic regression and confidence interval at 95%. Based on the study results, prevalence of metabolic syndrome is total 21.1%, male 23.9%, female 18.2%. For social and economic environmental factor, housing form, income level, educational level, marriage or not etc. gave significant influences on MS. For living environmental factor, smoking or non-smoking, stress, obesity, morning meal etc. gave significant influences on MS. For health and medial environmental factor, use of drugstore and form of medical security affected MS.
Abstract : The relationship between phytoncide and phytoncide was investigated by seasonal forest phytoncide emission. The highest peak season was in summer (July, 0.891 ㎍ / ㎥) and autumn (November, 0.405 ㎍ / ㎥) was higher than spring (0.216 ㎍ / ㎥ in March). Phytoncide has no specificity with the concentration of nitrogen dioxide and showed a tendency to decrease at the time of increasing ozone concentration. 요약 : 계절별 산림에서 배출되는 피톤치드의 농도를 조사하여 계절에 따르는 산림과 피 톤치드의 상관성을 연구하였다. 계절별 피톤치드의 최고 농도를 나타낸 시기는 여름 (7월, 0.891㎍/㎥)이며, 봄(3월, 0.216㎍/㎥ )보다는 가을(11월, 0.405㎍/㎥)이 높게 나타 났다. 피톤치드는 이산화질소 농도와는 특이성이 없으며, 오존 농도가 증가하는 시기에 감소하는 경향을 나타냈다