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권오혁,신동호 한국지방행정연구원 2000 地方行政硏究 Vol.14 No.2
Since the early 1960s, the Korean government put forward strong economic policies focused on large-scale chemical and heavy industries. This approach was highly successful by the mid-1980s. However, the approach lost its comparative advantage as the competition from other developing countries, such as China, has rapidly increased since the mid-1980s. The Korean government shifted its strategy to promote small-scale high technology venture firms, especially after the current government launched its governance after the 1997 economic crisis. Many local governments, under the recently decentralized government system, also created various policies and programs to assist high technology venture firms, attempting to strengthen their local economies. This paper examines the approaches that the Korean local governments took to assist high technology venture firms. The paper concludes that there existed serious over-investments led by policies confusion among various ministries and governments. The paper suggests, first, that various policies and programs created by individual ministries and local governments have to be coordinated by a certain agency to make governmental approaches more effective and, second, that each ministry and government must develop their own specialized roles of promoting the high technology industries.
화장품 브랜드의 SNS품질이 브랜드 이미지, 신뢰 및 브랜드 애호도에 미치는 영향
권오혁,이정민 대한미용학회 2019 대한미용학회지 Vol.15 No.2
As the marketing of cosmetic brands through SNS (social network service) is constantly developing, this study discussed the SNS quality of cosmetic brands with the subfactors-information quality, system quality, service quality, and interface quality-to examine how they affect the brand image, credibility, and preference and the mutual correlation and causality of variables. As a result of multiple regression analysis conducted to identify the effect of SNS quality of cosmetic brands on brand image, credibility, and preference, it was found that information quality, system quality, service quality, and interface quality have statistically significant effects on brand image, credibility, and preference. Also, brand image has statistically significant effects on credibility and preference, while credibility has a statistically significant effect on preference. This manifested that the development of brand image, credibility, and preference varies according to the subfactors of SNS quality of cosmetic brands. This study is believed to lay a theoretical foundation with useful information on the marketing strategies and the use of SNS to improve the SNS quality of cosmetic brands.