주거환경별 스포츠 레저에 관한 조사 연구

곽한병(Han-Pyong Kwak) 한국체육과학회 1998 한국체육과학회지 Vol.7 No.1

고객참여행동과 고객시민행동이 휘트니스센터 서비스 품질에 미치는 영향연구

곽한병(Kwak, Han-Pyong) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

The purpose of this study lies in investigating of whether customer citizenship behavior based on customer participation behavior has a significant impact on the quality of service offered to customers by fitness centers. The 392 valid samples out of the survey were analyzed to achieve the objective of the study. The following results have been obtained by the investigation with respect to the influencing relationship between customer participation behavior and customer citizenship behavior (H1~9) through the relationship between customer citizenship behavior and service quality offered by the fitness center (H10~15): First, mutual intelligibility, one of the customer participation behaviors, had a significant influence on the oral communication, feedback, and helping others (H1, 2, 3), associability, on the oral communication and feedback (H4, 5), and adaptability, on the feedback and helping others (H8, 9). We thus drew a conclusion that customer participation behavior had a partially significant impact on customer citizenship behavior. Second, feedback and helping others are the only factors influencing the service quality(H12, 13, 14). It has been revealed that in the service process of a fitness center, customer participation behavior and customer citizenship behavior are very important parameters that can improve the service quality. Therefore, fitness centers should actively cope with the customer’s voluntary role action (customer participation behavior and customer citizenship behavior) if they have a firm intention of re-attracting their present customers by means of their service quality improvement up to the level of customer’s satisfaction.

스키, 스노우보드 참가자의 각성추구성향이 몰입경험과 참가지속의도에 미치는 영향

곽한병(Kwak, Han-Pyong),민왕식(Min, Wang-Sik) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The study surveyed total 300 ski and snowboard participants that used ski resorts in Korea(Hyundai Sungwoo Resort, Phoenix Park, and Yangji Pine Resort) from 2010 to 2011. Specifically, two ski resorts and one ski resort were selected in Gangwon(Hyundai Seongwoo Resort and Phoenix Park) and Gyeonggi(Yangji Pine Resort), respectively. The investigator personally visited each of the ski resorts and asked the subjects to fill out a questionnaire in a self-administered method After excluding 41 questionnaires whose answers were not sincere or missing, total 259 were used in analysis. Using the SPSSWIN 18.0 statistical program, the investigator conducted factor, reliability, multiple regression, and path analysis. First, thrill-seeking tendency and new experience-seeking tendency, two of the subfactors of sensation-seeking tendency of the ski and snowboard participants turned out to have statistically significant effects on commitment to participation in sports and commitment to self-satisfaction, two of the subfactors of commitment experience. Second, while thrill-seeking tendency, one of the subfactors of sensation-seeking tendency, had statistically significant influence on intention to continue participation and lack of interest, new experience-seeking tendency did not have such influence on intention to continue participation. Third, commitment to participation in sports, one of the subfactors of commitment experience, turned out to have very significant impacts on intention to continue participation and lack of interest. Commitment to self-satisfaction, one of the subfactors of commitment experience, also had very significant impacts on intention to continue participation but no such impacts on lack of interest. Finally, sensation-seeking tendency not only had direct impacts on intention to continue participation among the ski and snowboard participants, but also indirect impacts on their intention to continue participation in commitment experience.

스포츠이벤트 브랜드자산이 브랜드충성도에 미치는 영향

곽한병(Kwak, Han-Pyong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

Brand equity is regarded as a very important concept in business practice as well as in academic research because sport event marketers can gain competitive advantage through successful brands. The measurement of brand equity and brand loyalty has been a recent phenomenon in the sport events research area. Most available emiprical research in sport events has borrowed its methods extensivley from other fields. The purpose of this study is to investigate the effects of brand loyalty about brand equity factors of sport events and this study distinguishes the brand awareness, brand image and perceived quailty as factors constitute brand equity of sport events. The research analyzes following detailed matters to accomplish the purpose of this study. First, it investigates the factors of brand equity and brand loyalty with conceptualizing. Second, it analyzes how the sport event has an effect on the brand equity and brand loyalty factors. 350 samples completed the survey and their responses were actually used in the analysis. SPSS18.0 and AMOS18.0 were used for data analysis. Third, the results reveal that brand awareness, brand image and perceived quality have significant effects on the brand loyalty. The government should also strengthen the brand equity of sport event because the brand loyalty is positively related to further expansion of sport event development. Therefore, it is mecessary to take efforts to continuous managements and improvements on sport events.

골프연습장 서비스 접점의 서비스품질이 감정적 반응과 태도에 미치는 영향

곽한병(Kwak Han-Pyong) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

Service industries continue to develop into an importance role of the economy whereas on the contrary to the importance of service industries service quality is generally perceived to be declining. The general customers feel that the service quality does not increase in proportion to the increasing role of service industries in what has been termed the service interface or the moment of interaction between the customer and the service providing firm. This study lies in analyzing the effect of service quality on emotional response and attitude to the golf range service interface. Service quality in golf range service interfaces has been classified into three types such as a human service, a physical service and a systematic service. As a result of the research, it is found out that service qualities have an crucial influence on customer’s emotional response and attitude to the golf range service interfaces. It is also revealed that the emotional response is a major element of determining an influence on the customer's attitude. Therefore, it is necessary to make efforts to show positive response and attitude to the customers. The significance of this investigation can be emphasized in that the previous researches have been further extended with practical analyses thoroughly conducted in this research.

골프의 재미요인이 몰입경험과 지속행동의도에 미치는 영향연구

곽한병(Kwak, Han-Pyong) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.2

This study is to examine of golf’s fun factor on flow experience and continuous behavior intention. To do this, data was collected from 420 golf participants and then were used 400 datas. As for statistical method for data processing, this research conducted frenquency analysis, factor analysis, reliablity analysis, simple and multiple regression analysis by using SPSS 20.0. The result of this study was as follows: First, showed that among golf’s fun factors, social skill and interest influence flow experience in order. Second, golf’s fun factors influence continuous behavior intention. Third, flow experience of golf participants influence continuous behavior intention. As indicated above, golf industry insiders must induce golf participants and potential participants to get positive cognition about golf. Also, they must go deeply into golf’s fun factors and try to various attempts to increase flow experience of it.

레저스포츠 참가자의 재미가 즐거움과 만족에 미치는 영향

곽한병(Kwak, Han-Pyong) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

This study explored the effect of leisuresport participant’s fun on pleasure and satisfaction. Leisuresport participant’s fun adopts 4 factors based on interest, society, recognition, health and these are verified validity and reliability. A research hypothesis is established with 5 items to verify influencing relationships among the four fun factors, pleasure, and satisfaction. Conclusions from the results of this study are as follows: first, the 4 factors of leisuresport participants’s fun have positive effects on participant’s pleasure(H1,2,3,4). Second, through the leisuresport participants’s fun recognizing the pleasure, pleasure forms satisfaction (H5). The implications of the research findings are as follows: first, leisuresport participants’s fun and pleasure that are appropriate for the target’s attributes or contents should be applied. Second, the leisuresport participants’s fun factors have a positive impact on the pleasure, and thus in the future, these points should be considered. In other words, programs of leisuresport which can play an important role in intriguing fun and pleasure, should be developed.

워터파크의 서비스품질 척도개발

곽한병(Han-Pyong Kwak),김경식(Kyong-Sik Kim),이창수(Chang-Soo Lee) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.1

이 연구는 워터파크의 서비스품질 척도를 개발하여 타당도와 신뢰도를 검증하는데 목적을 두고 있다. 설문지의 타당도를 검증하기 위하여 전문가회의 및 패널조사, 탐색적 요인분석과 확인적 요인분석을 실시하였으며, 신뢰도를 검증하기 위하여 문항분석, 평가자간 신뢰도, 그리고 내적 일관성 신뢰도 검증을 실시하였다. 이상과 같은 연구방법 및 절차를 통하여 이 연구에서는 다음과 같은 결론을 도출하였다. 첫째, 서비스품질 척도의 타당도는 매우 높다. 즉, 서비스품질 척도는 쾌적성ㆍ청결성, 안전성, 종사원, 가격, 프로그램, 주시설, 부대시설, 접근성, 판촉으로 탐색ㆍ확인되었으며, 쾌적성ㆍ청결성 요인의 설명력이 가장 높다. 둘째, 서비스품질 척도의 신뢰도는 매우 높다. 즉, 서비스품질 척도는 문항과 영역간 문항과 총점간 상관정도가 높으며, 내적 일관성 신뢰도는 판촉 요인을 제외하고 Cronbach's α값이 .603이상이다. 판촉 요인의 신뢰도는 .60이하이다. 이상의 내용을 종합해 보면, 서비스품질 척도는 경험적으로 매우 타당하고 신뢰할 수 있는 척도임을 알 수 있다. 워터파크의 서비스품질을 향상시키기 위해서는 서비스품질 주요 요인을 파악하여 경영혁신에 반영해야 할 것이다. The object of this study was to develop an index of service quality of waterparks and verify the validity and reliability of the index. This study represents the waterparks user population in 2009, and 250 people were extracted by using the purposive sampling method. In other words, five locations have major waterparks were chosen and 50 people per each location were collected. Conference, panel survey, exploratory factor analysis and confirmatory factor analysis were performed to verify the validity of the questionnaire while item analysis, interrater reliability and internal consistency reliability were conducted to probate the reliability. Through these methods and procedures, the results of this study like these; (i) Validity of this index was significantly high and the index include amenity/cleanness, safety, price, programs, facilities, accessibility and promotion. Among them, amenity/cleanness was the major factor for the validity value; (ii) Reliability of this index was also high. There are high correlations between questions and fields and questions and total score. And the Cronbach's ααvalues of the internal consistency reliability was over 0.603 except in the case of promotion which was below 0.6. After all the analysis, the index of service quality proved to be very proper and reliable index. Therefore, the major factors of service quality have to be figured out and reflected to the management innovation to improve service quality of waterparks.

생활무용 참가가 여성의 신체이미지 및 자아존중감에 미치는 영향

곽한병(Han-Pyong Kwak),구경자(Kyong-Ja Koo) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.8

이 연구의 목적은 생활무용 참가가 여성의 신체이미지 및 자아존중감의 관계를 규명하는데 있다. 이를 위하여 2009년 서울·경기도지역에 있는 스포츠센터, 일반동호회, 지역동호회, 댄스학원, 일반인을 대상으로 생활무용에 참여하고 있는 20~50대 성인여성을 모집단으로 설정한 다음, 유의표집법을 이용하여 300명을 추출 하였다. 설문지의 신뢰도는 분석결과 Cronbach's α 값이 .70이상으로 나타났다. 이 연구에서 사용한 주요통계기법은 빈도분석, 신뢰도·요인분석, 공변량분석, 회귀분석 및 경로분석이다. 이상과 같은 연구방법 및 절차를 통해 도출된 결론은 다음과 같다. 첫째, 생활무용 참가여성은 비참가여성에 비해 신체이미지 및 자아존중감을 더 긍정적으로 평가한다. 둘째, 생활무용 참가기간은 체형, 만족, 유연성요인에 영향을 미치고 있으며, 참가강도는 체형과 근력요인에 영향을 미친다. 셋째, 생활무용참가기간은 자아존중감에 영향을 미치며, 참가빈도는 부적 영향을 미치는 것으로 나타났다. 넷째, 여성의 생활무용 참가정도는 신체 이미지 그리고 자아존중감에 인과적 영향을 미친다. 즉 생활무용 활동 정도는 자아존중감에 직접적인 영향을 미칠 뿐만 아니라, 신체이미지 변수를 통하여 자아존중감에 간접적인 영향을 미친다. 이러한 결과에서 보듯이 신체이미지는 생활무용 참가와 자아존중감을 연결해주는 중요한 매개변수 역할을 한다. The purpose of this study was to examine the relationship among women's leisure dance participation, physical image and self-esteem. The subjects in this study were 300 female adults who were selected by cluster sampling from the population that consisted of women who were in their 20s to 50s. In the population, some women got leisure dance at fitness clubs, sport lovers' clubs and dance academies in Seoul and Gyeoggn Province as of 2009, and the others didn't. As for the reliability of the questionnaires used in the study, the Cronbach alpha coefficient of the questionnaires was above .70. The major statistical methods utilized in this study were Frequencies, reliability·factor analysis, analysis covariate, regression analysis and path analysis. The findings of the study were as follows: First, the women who got leisuer dance evaluated their own physical image and self-esteem more favorably than the others who didn't. Second, the length of participation affected the body shape, satisfaction level and flexibility, and the intensity of participation impacted on the body shape and muscular power. Third, the length of participation had an impact on self-esteem, and the frequency of participation exerted a negative influence on that. Fourth, the degree of participation had a causal impact on physical image and self-esteem. In other words, the degree of getting leisure dance affected self-esteem in a firsthand manner and exerted a secondhand influence on that through physical image as well. The findings of the study suggested that physical image was one of major parameters to link participation in rhythmic exercise and self-esteem.

빅데이터 분석을 활용한 언론매체의 골프 상해 보도 경향과 골프선수의 운동 상해 규명

곽한병 ( Kwak Han-pyong ),곽규훈 ( Kwak Kyu-hoon ),손원호 ( Son Won-ho ),김현우 ( Kim Hyon-woo ) 한국융합과학회 2016 한국융합과학회지 Vol.5 No.2

Pupose: This study was to analyze the reporting trends of golf injuries in the media and sport injuries of golf player. That is, this study was to analyze the reporting trend of golf injuries according to the month and the press, and keyword network of news`` topic. This study was to analyze golf injuries of golf player. Methods: This study used portal site(http:www.kinds.or.kr) to search golf injuries`` news. This study collected the newspaper related golf injuries which has been reported between 2011 to 2013 for big data analysis. Also this study collected the topics related with golf injuries for keyword network analysis. To examine the injuries of golf player, this study selected 102 golf players. Data analysis were utilizedNetMiner and SPSSWIN. Conclusion: The conclusion were as follows: First, reporting trend of golf injuries in the media showed that dynamically repeated increasing and decreasing. The amount of golf injuries`` reporting according to the press were much in the economic newspaper. Also, Injury, Woods, golf, knee, Jang, Ha-Na, waist were high in degree centrality and ego network size. Injury and Woods were high in degree betweenness. Second, golf injuries according to career had significant difference in injury experience, injury place, main injury region, injury experience shot, injury prevention method. Waist injuries according to amount of practice per day were many in below 300balls.