주거환경별 스포츠 레저에 관한 조사 연구

곽한병(Han-Pyong Kwak) 한국체육과학회 1998 한국체육과학회지 Vol.7 No.1

한국 태권도 선수의 자기관리 전략이 성패귀인에 미치는 영향

곽한병(Kwak Han-Pyong),송민규(Song Min-Kyu) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

This study set out to investigate attributions of success and failure according to self-management strategies among Korean Taekwondo players. The population includes the male and female players registered at Korea Taekwondo Association as of 2010. The subjects were total 512 including 219 from high school teams, 178 from college teams and 115 from corporate teams. The questionnaire for self-management strategies developed by Kim Byeong-jun(2003) and Heo Jeong-hun(2002) was revised to fit the goal of the study, and the measuring items used to develop Korean-style Sports Attributions Tool by Kim Won-base and Yoon Yeong-gil(2003) were employed in the questionnaire of attributions of success and failure. Gathered data were put to the following analysis techniques with SPSSWIN 18.0: first, factor analysis was conducted to test the validity of the questionnaire and reliability analysis to test its reliability. Second, multiple regression analysis was carried out to examine relations between the Taekwondo players' self-management strategies and attributions of success and failure. Those research efforts led to the following conclusions: First, the subjects' self-management strategies had very significant impacts on coaching skills and confidence(β=.377), peer encouragement(β=.183) and luck of match( β=.173) in interpersonal relationships and physical management, which are the subfactors of attributions of success. The higher their self-management strategies were, the more influences they had on the attributions of success. Second, their self-management strategies had very significant impacts on poor condition adjustment(β=.318), poor mental power(β=.328) and poor encouragement(β=.349), which are the subfactors of attributions of failure. The higher their self-management strategies were, the more positive(+) influences they had on the attributions of failure.

골프장 마케팅믹스 전략에 따른 관계의 질이 고객충성도에 미치는 영향

곽한병(Kwak, Han-byoung),김판석(Kim, Pan-Seuk) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

This study aims to identify the influence of golf course marketing mix strategy on relationship quality customer royalty. For the purpose, 250 sheets of questionnaire were distributed to golf course customer in Jeolla-do province using the convenience sampling method. And Total 230 samples were used for final analysis except for 20 cases which were missing some questions or thought to be dishonest. The collected data were computerized using with SPSS 21.0, and the following results were drawn from carrying out exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and regression analysis. Firstly, influence of golf course marketing mix strategy has effect on relationship quality. That is, price showed plus(+) effect on behavioral flow and trust. In addition, place showed minus(-) effect on trust. Secondly, influence of golf course marketing mix strategy has effect on customer royalty. That is, price showed plus(+) effect on attitude royalty and behavioral royalty. Thirdly, influence of relationship quality has effect on customer royalty. That is, behavioral flow and trust showed plus(+) effect on attitude royalty. and In addition, behavioral flow, trust and satisfaction hadplus(+) effect on behavioral royalty.

고객참여행동과 고객시민행동이 휘트니스센터 서비스 품질에 미치는 영향연구

곽한병(Kwak, Han-Pyong) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

The purpose of this study lies in investigating of whether customer citizenship behavior based on customer participation behavior has a significant impact on the quality of service offered to customers by fitness centers. The 392 valid samples out of the survey were analyzed to achieve the objective of the study. The following results have been obtained by the investigation with respect to the influencing relationship between customer participation behavior and customer citizenship behavior (H1~9) through the relationship between customer citizenship behavior and service quality offered by the fitness center (H10~15): First, mutual intelligibility, one of the customer participation behaviors, had a significant influence on the oral communication, feedback, and helping others (H1, 2, 3), associability, on the oral communication and feedback (H4, 5), and adaptability, on the feedback and helping others (H8, 9). We thus drew a conclusion that customer participation behavior had a partially significant impact on customer citizenship behavior. Second, feedback and helping others are the only factors influencing the service quality(H12, 13, 14). It has been revealed that in the service process of a fitness center, customer participation behavior and customer citizenship behavior are very important parameters that can improve the service quality. Therefore, fitness centers should actively cope with the customer’s voluntary role action (customer participation behavior and customer citizenship behavior) if they have a firm intention of re-attracting their present customers by means of their service quality improvement up to the level of customer’s satisfaction.

스키, 스노우보드 참가자의 각성추구성향이 몰입경험과 참가지속의도에 미치는 영향

곽한병(Kwak, Han-Pyong),민왕식(Min, Wang-Sik) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The study surveyed total 300 ski and snowboard participants that used ski resorts in Korea(Hyundai Sungwoo Resort, Phoenix Park, and Yangji Pine Resort) from 2010 to 2011. Specifically, two ski resorts and one ski resort were selected in Gangwon(Hyundai Seongwoo Resort and Phoenix Park) and Gyeonggi(Yangji Pine Resort), respectively. The investigator personally visited each of the ski resorts and asked the subjects to fill out a questionnaire in a self-administered method After excluding 41 questionnaires whose answers were not sincere or missing, total 259 were used in analysis. Using the SPSSWIN 18.0 statistical program, the investigator conducted factor, reliability, multiple regression, and path analysis. First, thrill-seeking tendency and new experience-seeking tendency, two of the subfactors of sensation-seeking tendency of the ski and snowboard participants turned out to have statistically significant effects on commitment to participation in sports and commitment to self-satisfaction, two of the subfactors of commitment experience. Second, while thrill-seeking tendency, one of the subfactors of sensation-seeking tendency, had statistically significant influence on intention to continue participation and lack of interest, new experience-seeking tendency did not have such influence on intention to continue participation. Third, commitment to participation in sports, one of the subfactors of commitment experience, turned out to have very significant impacts on intention to continue participation and lack of interest. Commitment to self-satisfaction, one of the subfactors of commitment experience, also had very significant impacts on intention to continue participation but no such impacts on lack of interest. Finally, sensation-seeking tendency not only had direct impacts on intention to continue participation among the ski and snowboard participants, but also indirect impacts on their intention to continue participation in commitment experience.

청소년의 여가스포츠로서 유도인식과 제약에 대한 연구

곽한병(Kwak, Han-Pyung),오세숙(Oh, Sae-Sook),서명근(Seo, Myung-Geun) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The primary purpose of this study was to examine the relationship between Judo awareness and constraints to participation. The study was based on a sample of 611 middle and high school students who lived in the southern Gyonggi province. An on-site questionnaire was developed to ascertain the relationship and it consisted of three sections designed to measure: (a) Judo awareness, (b) constraints to participation and (c) demographic information. Four Stages of data analysis of this study were conducted: (l) description of the sample, (2) exploratory factor analysis with reliability coefficients, (3) ANOVA, and (4) Regression analysis by SPSS 18.0. The results showed that five-factor structures(physical, cognitive, general, justice, technical) for Judo awareness and six-factor structures/environmental, time, physical, control, structural, interpersonal) for constraints to participation were produced. There are statistically positive relationships between ‘physical’ awareness and ‘environmental’, ‘physical’, ‘temporally’, ‘structural constraints’. There are statistically positive relationships between ‘psychomotor’ awareness and environmental’, ‘physical’, ‘volition’, ‘temporally’, ‘structural’, ‘interpersonal’ constraints. However, the findings provide statistically negative relationships between Judo awareness and constraints to participation such as relations of ‘physical’ awareness to ‘environmental’, ‘temporally’, and ‘volition’, ‘constraints’, ‘cognitive’ and general’ awareness to ‘environmental’, physical’, ‘volition’ and ‘structural’ constraints factors.

스포츠이벤트 브랜드자산이 브랜드충성도에 미치는 영향

곽한병(Kwak, Han-Pyong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

Brand equity is regarded as a very important concept in business practice as well as in academic research because sport event marketers can gain competitive advantage through successful brands. The measurement of brand equity and brand loyalty has been a recent phenomenon in the sport events research area. Most available emiprical research in sport events has borrowed its methods extensivley from other fields. The purpose of this study is to investigate the effects of brand loyalty about brand equity factors of sport events and this study distinguishes the brand awareness, brand image and perceived quailty as factors constitute brand equity of sport events. The research analyzes following detailed matters to accomplish the purpose of this study. First, it investigates the factors of brand equity and brand loyalty with conceptualizing. Second, it analyzes how the sport event has an effect on the brand equity and brand loyalty factors. 350 samples completed the survey and their responses were actually used in the analysis. SPSS18.0 and AMOS18.0 were used for data analysis. Third, the results reveal that brand awareness, brand image and perceived quality have significant effects on the brand loyalty. The government should also strengthen the brand equity of sport event because the brand loyalty is positively related to further expansion of sport event development. Therefore, it is mecessary to take efforts to continuous managements and improvements on sport events.

골프연습장 서비스 접점의 서비스품질이 감정적 반응과 태도에 미치는 영향

곽한병(Kwak Han-Pyong) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

Service industries continue to develop into an importance role of the economy whereas on the contrary to the importance of service industries service quality is generally perceived to be declining. The general customers feel that the service quality does not increase in proportion to the increasing role of service industries in what has been termed the service interface or the moment of interaction between the customer and the service providing firm. This study lies in analyzing the effect of service quality on emotional response and attitude to the golf range service interface. Service quality in golf range service interfaces has been classified into three types such as a human service, a physical service and a systematic service. As a result of the research, it is found out that service qualities have an crucial influence on customer’s emotional response and attitude to the golf range service interfaces. It is also revealed that the emotional response is a major element of determining an influence on the customer's attitude. Therefore, it is necessary to make efforts to show positive response and attitude to the customers. The significance of this investigation can be emphasized in that the previous researches have been further extended with practical analyses thoroughly conducted in this research.

유도인식과 참여제약에 관한 연구

곽한병(Kwak Han-Pyung),오세숙(Oh Sae-SooK),서명근(Seo Myung-Geun) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

The primary purpose of this study was to examine the relationship among Judo awareness and constraints to participation. The study was based on a sample of 412 middle and high school students who lived in the southern Gyonggi province. An on-site questionnaire was developed to ascertain the relationship and it consisted of three sections designed to measure: (a) Judo awareness, (b) constraints to participation, (c) demographic information. Four Stages of data analysis of this study were conducted: (1) description of the sample, (2) exploratory factor analysis with reliability coefficients, (3) ANOVA, and (4) Regression analysis by SPSS 18.0. The results showed that six-factor structures(physical, cognitive, general, justice, technical, dynamic) for Judo awareness and five-factor structures(environmental, physical, control, structural, interpersonal) for constraints to participation were produced. There are statistically positive relationships between ‘physical’ awareness and ‘environmental’, ‘physical’, and ‘control’ constraints and between ‘cognitive’ awareness and ‘structural’ and ‘interpersonal’ constraints. However, the findings provid statistically negative relationships between Judo awareness and constraints to participation such as relations of ‘physical’ awareness to ‘structural’ and ‘interpersonal’ constraints, ‘cognitive’ awareness to environmental’, ‘physical’, and ‘control’ constraints, and ‘general’ awareness to ‘environmental’, physical’, and ‘control’ constraints, ‘technical’ awareness to ‘control’ constraints, and ‘dynamic’ awareness to five all constraints factors.

빅데이터 분석을 활용한 언론매체의 골프 상해 보도 경향과 골프선수의 운동 상해 규명

곽한병 ( Kwak Han-pyong ),곽규훈 ( Kwak Kyu-hoon ),손원호 ( Son Won-ho ),김현우 ( Kim Hyon-woo ) 한국융합과학회 2016 한국융합과학회지 Vol.5 No.2

Pupose: This study was to analyze the reporting trends of golf injuries in the media and sport injuries of golf player. That is, this study was to analyze the reporting trend of golf injuries according to the month and the press, and keyword network of news`` topic. This study was to analyze golf injuries of golf player. Methods: This study used portal site(http:www.kinds.or.kr) to search golf injuries`` news. This study collected the newspaper related golf injuries which has been reported between 2011 to 2013 for big data analysis. Also this study collected the topics related with golf injuries for keyword network analysis. To examine the injuries of golf player, this study selected 102 golf players. Data analysis were utilizedNetMiner and SPSSWIN. Conclusion: The conclusion were as follows: First, reporting trend of golf injuries in the media showed that dynamically repeated increasing and decreasing. The amount of golf injuries`` reporting according to the press were much in the economic newspaper. Also, Injury, Woods, golf, knee, Jang, Ha-Na, waist were high in degree centrality and ego network size. Injury and Woods were high in degree betweenness. Second, golf injuries according to career had significant difference in injury experience, injury place, main injury region, injury experience shot, injury prevention method. Waist injuries according to amount of practice per day were many in below 300balls.