영화관람방식에 따른 인터넷VOD의 소비의향 분석 (pp.120-142)

고정민(Ko Jeongmin),안성아(Ahn Sung-ah),이백헌(Lee Backhun) 한국문화산업학회 2010 한국문화산업학회 학술대회 Vol.2010 No.2

The objective of this study is to segment movie audience based on movie consumption media and analysis the characteristics of the segments. Also, we measure their purchase intension of premium internet VOD service newly launched. The online survey is performed by 1,368 netizen. After data collection, four groups are classified as a result of clustering statistical method. The first cluster, Theater type, has very high dependency upon theater. and the second cluster, Multimedia type, chooses internet, DVD, TV, mobile as well as theater. And the third cluster, TV type, watches motion picture via IPTV and cableTV. The last cluster, Internet type, uses internet and DVD for seeing movie. The Multimedia and Internet type have very high purchase intention of new internet VOD service, whereas the TV type has very low inclination. Finally, the result that the purchase intention of the new internet VOD service depends on the lifestyle of using media will be applied for segmentation and targeting strategy in launching that service.

칫솔질 방법 간 치면세균막 제거 효율 연구

고정민 ( Jeongmin Ko ),김선집 ( Seon-jip Kim ),조현재 ( Hyun-jae Cho ) 대한예방치과·구강보건학회 2019 大韓口腔保健學會誌 Vol.43 No.3

Objectives: This study aimed to measure the efficacy of different tooth-brushing methods for removing plaque in Korea. Methods: This study was conducted with the approval of the Institutional Review Board (IRB) of the Seoul National University School of Dentistry (S-D20180021). Thirty participants aged between 19 and 30 years, who did not have periodontal disease, were enrolled in this observational study. Participants were given the same type of toothbrush and toothpaste and asked to brush their teeth as they usually would. During brushing, participants were recorded with a camcorder that was attached to a mirror. Participants were aware they were being recorded. After they had finished brushing their teeth, a dental plaque staining and oral plaque index (PI) examination was performed. The PI score was measured using the Turesky modified Quigley Hein Index. Brushing methods were classified as rolling, horizontal, vertical, circling, and oblique. Skipped surfaces were recorded separately. Following this, statistical analysis was performed using SPSS software. Results: Most surfaces of the mouth were skipped. The most commonly used brushing method was the circling method, followed by the vertical, horizontal, rolling, and oblique methods. The most frequently used method on the vestibular surface was circling, with 52.92% of the oral surface skipped. The oblique brushing method had the lowest mean PI score with a mean±SD of 1.73±0.82. The mean PI score of the skipped surfaces was the highest with a mean±SD of 2.52±0.81. We also analyzed the linear mixed model considering the different lengths of time spent brushing. Both the brushing method used and the time spent brushing had a significant effect on the PI score, but no interactions between these were observed. In areas where a horizontal brushing method had been used, the PI score was significantly decreased. Conclusions: This study suggests that the horizontal brushing method is an efficient tooth-brushing method compared to the other methods. Additionally, tooth-brushing for more than 10 seconds on 3 to 4 teeth area was effective in removing dental biofilm.

드라마 대장금의 경제적 효과에 대한 연구 (pp.63-77)

고정민(Ko Jeongmin) 한국문화산업학회 2009 한국문화산업학회 학술대회 Vol.2009 No.6

This study is concerned with the estimation of economic effect of the Korean drama, 「Dae Jang Gum」. The economic effects are divided into two categories among which one is the direct impact that 「Dae Jang Gum」 influences on the sales of advertizing, export, merchandising, internet & game, VOD, performance and tourism, and the other is macro economic impacts, namely the multiplier impacts by input-output analysis, that the direct sales impacts give related industries again, taking into account of forward and backward linkage of the various industries in the economy. In the estimation of macro economic impacts, 2003 input-output analysis table issued by Korean Bank in 2007 is also used. As a result of analysis, the direct impacts are estimated to 46 billion KRW. And the macro economic effects induced by 「Dae Jang Gum」 are estimated as follows: 112 billion KRW as the amount of production inducement, 39 billion KRW as the amount of value-added inducement, 9 hundred persons as the employment inducement effect. But this study has the limitation that it does not estimate the qualitative effects such as Korean language, Korean food, diplomacy, national image and indirect impacts such as the increase effects of consumer goods, handheld phone, cosmetic etc.

중국 화장품 광고에서 한류 텍스트와 비주얼 메시지가 구매의도에 미치는 영향

오유란(Oh, Yuran),고정민(Ko, Jeongmin) 한국문화산업학회 2017 문화산업연구 Vol.17 No.1

본 연구는 중국을 대상으로 한 화장품 광고에서 한류 텍스트와 비주얼 메시지의 효과를 검증하는 것이다. 광고의 시각적 요소와 텍스트 요소가 광고효과에 미치는 영향이 다를 것이라는 가정 하에, 시각적 요소로 광고모델을, 텍스트 요소로 광고카피를 사용하였다. 가설 검증을 위해 한류스타와 일반 한국배우를 광고 모델로 사용하였을 때 브랜드 선호도 및 구매의도의 차이를 살펴보고, 한류를 강조한 카피와 그렇지 않은 카피를 사용하였을 때 브랜드 선호도 및 구매의도의 차이를 알아보았다. 또한 한류광고유형과 광고효과의 관계에서 문화수용도와 제품 사전지식이 조절효과를 가지는지 분석하고자 하였다. 연구결과 한류스타모델을 사용한 광고는 그렇지 않은 광고보다 브랜드 선호도와 구매의도에 긍정적인 영향을 미치는 것으로 나타난 반면, 한류 카피를 사용한 광고와 그렇지 않은 광고는 브랜드 선호도 및 구매의도에 유의미한 차이를 보이지 않았다. 또한 한류광고유형이 광고효과에 미치는 영향을 문화수용도와 제품 사전지식이 조절하는 것으로 확인되었다. 이러한 결과는 한류를 사용한 화장품광고에서 비주얼 요소가 텍스트 요소보다 광고 커뮤니케이션 효과에 긍정적인 영향을 미친다는 점을 시사한다. This study aims to verify the effectiveness of the Hallyu(Korean Wave) texts and visual messages in cosmetics advertising targeted at China. The differences between Hallyu star and mediocre actor as ads model, and the differences between texts highlighting on Korean wave and common texts are tested in terms of brand preference and purchasing intention. And if the cultural acceptance and the prior information on products are functioning as themoderating variable or not were tested. Its outcomes are as followed: first, the advertisement with Hallyu stars had more positive impacts on consumer brand preference and purchase intention for cosmetics than the one with non-Hallyu stars. Second, contrary to the first result, the advertisement with and without texts emphasizing the Korean Wave had little influence in consumer brand preference and purchase intention for the products. Finally, the relationship Hallyu-based advertisement and its impacts of advertisement was considerably influenced by such factors as cultural acceptance and prior information on products. 본 연구는 중국을 대상으로 한 화장품 광고에서 한류 텍스트와 비주얼 메시지의 효과를 검증하는 것이다. 광고의 시각적 요소와 텍스트 요소가 광고효과에 미치는 영향이 다를 것이라는 가정 하에, 시각적 요소로 광고모델을, 텍스트 요소로 광고카피를 사용하였다. 가설 검증을 위해 한류스타와 일반 한국배우를 광고 모델로 사용하였을 때 브랜드 선호도 및 구매의도의 차이를 살펴보고, 한류를 강조한 카피와 그렇지 않은 카피를 사용하였을 때 브랜드 선호도 및 구매의도의 차이를 알아보았다. 또한 한류광고유형과 광고효과의 관계에서 문화수용도와 제품 사전지식이 조절효과를 가지는지 분석하고자 하였다. 연구결과 한류스타모델을 사용한 광고는 그렇지 않은 광고보다 브랜드 선호도와 구매의도에 긍정적인 영향을 미치는 것으로 나타난 반면, 한류 카피를 사용한 광고와 그렇지 않은 광고는 브랜드 선호도 및 구매의도에 유의미한 차이를 보이지 않았다. 또한 한류광고유형이 광고효과에 미치는 영향을 문화수용도와 제품 사전지식이 조절하는 것으로 확인되었다. 이러한 결과는 한류를 사용한 화장품광고에서 비주얼 요소가 텍스트 요소보다 광고 커뮤니케이션 효과에 긍정적인 영향을 미친다는 점을 시사한다. This study aims to verify the effectiveness of the Hallyu(Korean Wave) texts and visual messages in cosmetics advertising targeted at China. The differences between Hallyu star and mediocre actor as ads model, and the differences between texts highlighting on Korean wave and common texts are tested in terms of brand preference and purchasing intention. And if the cultural acceptance and the prior information on products are functioning as themoderating variable or not were tested. Its outcomes are as followed: first, the advertisement with Hallyu stars had more positive impacts on consumer brand preference and purchase intention for cosmetics than the one with non-Hallyu stars. Second, contrary to the first result, the advertisement with and without texts emphasizing the Korean Wave had little influence in consumer brand preference and purchase intention for the products. Finally, the relationship Hallyu-based advertisement and its impacts of advertisement was considerably influenced by such factors as cultural acceptance and prior information on products.

축제 이미지와 만족의 유형에 따른 행동의도에 미치는 영향 관계 연구: 제주들불축제를 중심으로

최용석(Choi, Yong Seok),고정민(Ko, Jeongmin) 한국문화산업학회 2021 문화산업연구 Vol.21 No.3

본 연구의 목적은 축제 이미지와 만족의 유형에 따른 행동의도와의 영향 관계를 분석하는 것이다. 또한, 축제 이미지와 행동의도의 관계에서 축제 만족이 매개역할을 하는지를 살펴보았으며. 특히 방문객이 축제 참여를 통해 인식한 사후 이미지가 행동의도에 직접 영향을 주는지도 확인하고자 하였다. 본 연구에서 설정한 가설을 검증하기 위해 제23회 제주들불축제 방문객 306명의 설문을 분석하였다. COVID-19 상황에서도 변화된 운영방식과 대응방안을 마련하여 2021년 문화관광축제 중 처음으로 개최된 축제로서의 의미가 있으며, 예약제라는 절차를 거쳐 참가한 방문객이 인식한 축제 이미지와 그로 인한 만족 및 행동의도에 대한 영향 파악은 시의적 의의가 있다고 판단하였다. 선행 연구를 통해 입증되고 있는 것처럼 축제 이미지는 만족에 영향을 주고 있었다. 특히 정서적 이미지는 운영 만족에, 인지적 이미지는 프로그램 만족에 더 큰 영향을 주는 것으로 확인되었으나, 인지적 이미지가 운영 만족에 미치는 영향은 확인되지 않았다. 축제 이미지와 만족의 모든 유형은 행동의도에 유의한 영향을 주는 것으로 나타났다. 축제 이미지와 행동의도의 영향 관계에 축제 만족이 매개할 때는 인지적 이미지보다 정서적 이미지일 경우의 간접효과가 더 큰 것으로 확인되었다. 결과적으로 제주들불축제 방문객의 행동의도에 가장 영향을 미치는 만족 유형은 운영 만족이며, 운영 만족에 영향을 크게 미치는 것은 정서적 이미지인 것으로 분석되었다. This study tried to verify the difference in the effect of festival image and satisfaction types on the relationship toward the behavioral intentions of festival visitors, and also examines whether festival satisfaction has a mediating effect in the relationship between festival image and behavioral intention. This study particularly tried to examine whether the image perceived by visitors through participation in the festival directly affects their behavioral intentions. In order to verify the hypothesis established in this study, a questionnaire conducted for visitors to the 23rd Jeju Fire Festival was analyzed. With the current COVID-19 epidemic, the changed festival operating method and counter-measures have been prepared, so it is meaningful as the first festival held among the cultural festivals in 2021. It is considered that it is meaningful to understand the image perceived by the visitors who participated through making a reservation. In this study, as evidenced previously, the festival image had a significant effect on satisfaction and it was confirmed that, in particular, emotional image significantly affected operational satisfaction and cognitive image significantly affected program satisfaction. Emotional image, operational image and operational satisfaction had an effect on behavioral intention, but no significant effect of cognitive image was confirmed. The mediating effect of festival satisfaction was found in the relationship between festival image and behavioral intention. The mediation of festival satisfaction was more effective between emotional image and behavioral intention.

미술관 도슨트 안내를 경험한 관람객 반응 연구 : 지오르기(Giorgi) 현상학적 방법론을 사용하여

박수진(Park, Sujin),고정민(Ko, jeongmin) 한국예술경영학회 2021 예술경영연구 Vol.0 No.57

The purpose of this study is to find out what kind of experience docent programs provide to visitors in museums by means of Giorgi’s phenomenological method. In-depth interview was conducted with 6 visitors who had experienced firsthand. As a result of the coding based upon Giorgi’s method, it was divided into 6 categories and 21 subcategories, and the following results were obtained. First, the reason that the subjects of the study participated in the docent program was due to factors such as information, coincidence, induction of companions, and habits. Second, from participating in the docent guide, they felt that the docent led them to actively visit the exhibition, get the educational effect, and generate interest and curiosity. Third, looking at the reaction after participating in the docent guide, in addition to the positive influence, the docent’s reading-like explanation and the problem of the microphone facility were negative experiences. Through this study, it was confirmed that there were many visitors who recognized that the docent guide was helpful in viewing the exhibition and experienced positive reactions. In addition, in the evaluation of the commentary of docent, there was a difference of views between art-related majors and non-majors. In addition, as a result of analyzing the participants’ experiences according to Holt’s frame of experiential consumption, it was found that the docent experience was a comprehensive 본 연구의 목적은 미술관에서 도슨트 프로그램이 관람객에게 어떠한 경험을 제공하는지 지오르기의 현상학적 방법에 의해 알아보는 것이다. 직접 경험한 적이 있는 6명의 관람자를 대상으로 심층 인터뷰를 진행하였다. 연구결과, 총 6개의 범주와 21개의 하위범주로 나누어졌으며 다음과 같은 결과를 얻었다. 첫째, 연구 대상자가 도슨트 프로그램에 참여하게 된 것은 지식정보습득, 우연성, 동행자의 유도, 습관성 등의 요인에 의한 것이었다. 둘째, 도슨트 안내에 참여하면서 직접 느끼게 된 경험을 보면, 도슨트로 인해 적극적인 전시 관람을 하게 되고 교육적인 효과를 느끼며, 흥미가 생기고 호기심이 생기게 되는 것을 느꼈다. 셋째, 도슨트 안내 참여 후의 반응을 보면, 긍정적인 영향 외에도 도슨트의 읽는 듯한 설명, 마이크 시설의 문제 등 부정적인 경험을 하였다. 본 연구를 통해서, 도슨트 안내가 전시 관람에 도움이 되었다고 인식하며 긍정적인 반응을 경험한 관람객들이 많다는 사실을 확인할 수 있었다. 또한 도슨트의 해설과 프로그램의 시스템적인 부분에 대한 평가에서는 미술관련 전공자와 비전공자 사이의 견해 차이가 존재하였다. 또한 홀트의 체험소비의 틀에 의해 참여자들의 경험을 분석한 결과 도슨트 경험이 종합적인 소비 행위였음을 알 수 있었다.

태양광 연계형 홈베스(Home-BESS) 최적용량 산정

김동완(Dongwan Kim),고정민(Jeongmin Ko),고승훈(Seunghun Ko),강민혁(Minhyeok Kang),김일환(Eel-Hwan Kim) 한국신재생에너지학회 2018 한국신재생에너지학회 학술대회논문집 Vol.2018 No.4