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단국대학교 UI(University Identity)를 구현한 학위예복 디자인 개발
강혜승(KANG Hae-Seung),김현주(KIM Hyun-Joo),김주연(KIM Ju-Yeon),김윤진(KIM Yun-Jin) 한국디자인학회 2012 디자인학연구 Vol.25 No.5
Academic dress is a formal academical clothing for those who hold a status of academic degree, entitling them the authority and the responsibility of the degree and the society. It is also used as a communication tool to express the identity, tradition, and the future of universities. Thus, academic dresses are effective visual mediums that symbolize the school’s traditions, academic authorities, and status. UI(University Identity) is the expression or the visual elements of a university, which is crucial in enhancing the value of university brand. In modern society, universities are starting to shift their interests in establishing brands and creating their own UI. It is an intention to transform the university brand images according to the modern-day trends by consolidating the school symbols. As universities worldwide are becoming more brand-based, Dankook University, also, has managed to keep its own unique visual images based pride and dignity. Thus, this research and development of academic dress with UI for Dankook University aims in the development of academic dress as a cultural symbolic tool that contains the spirit of Dankook University. For the study, various design elements(color and variations, logotype, symbol mark, etc.), that express the roles and the visions of Dankook University, were applied as colors and details of the academic dress designs. In addition, the three academic designs that were suitable for the purpose of the study were developed into samples. Through the study, one wishes the academic dress to further develop as a symbolic expression of Dankook University’s identity and furthermore as a tool of communication and promotion of the university.
강혜승 ( Kang Hae-seung ) 커뮤니케이션디자인학회 2018 커뮤니케이션 디자인학연구 Vol.64 No.-
Recently, interest in sustainable design, which commercializes based on the tradition of the country, is rising rapidly. With the advent of the 4th industry revolution, it was developed as a new cultural communication having traditional storytelling. Moreover it has been developed in the fashion industry by collaborating with fashion and many other industries and closely coming with them. In the current era, one of the most important aspects would be consumers’ need which is improving competitiveness in the overall structure of society emphasizing the quality of experience rather than the product itself. Thus, an analysis on the strategies of sou·sou which has been achieving a mutually sustainable growth and profit generation via an active fusion with other industries and links based on the identity of traditional culture in Japan, in other words, an analysis on sou·sou’s OSMU of patterns, development methods and actual cases is called for. Through the successful case study of sou·sou that this study analyzes, it is sought to provide practical help to Korea to establish a brand that can actually achieve a sustainable growth by securing more competitive advantages in the industry.