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강도원,소민아,이태경,Kang, Do Won,Soh, Minah,Lee, Tae Kyeong 대한수면의학회 2015 수면·정신생리 Vol.22 No.2
Background and Objectives: Internet addiction is an increasing problem in Korea. The previous studies in this area have targeted adolescents and young adults. This study was conducted to examine the risk of internet addiction in Korean adults and the effect of internet addiction on circadian rhythm. Materials and Methods: For this study, 508 subjects were chosen through population proportional sampling to represent the adult population in Korea, 325 of whom were included based on the Alcohol Use Disorder Identification Test-Korea (Audit-K), Zung's Self-Rating Depression Scale (SDS), drug use in the past year, and suicide attempts. In these subjects, sociodemographic factors including age, gender, and residential area were analyzed, and Young's Internet Addiction Scale (IAS), Morningness-Eveningness Questionnaire (MEQ), and an online survey examining sleep onset time on weekdays and weekends, wake-up time, and caffeinated drink intake were executed. Results: Of the 325 subjects, 136 (41.8%) belonged to a high-risk internet addiction group ($IAS{\geq}40$), and 189 (58.2%) belonged to a normal group (IAS < 40). There was a high proportion of male subjects (p = 0.03) in the high-risk group compared to the normal group. There was a high proportion of younger subjects (p = 0.055) in the high-risk group compared to the normal group, but this difference was not statistically significant. Compared to the normal group, there was a high proportion of the evening type ($MEQ{\leq}41$) in the high-risk group (p = 0.024), who also showed a high proportion of caffeinated drink intake (p < 0.001). Also, the high-risk group was found to go to bed and wake up late, but there was no statistically significant difference with the normal group. Conclusion: This study showed that many adults have a high-risk of internet addiction, and there was a significant correlation between internet addiction and sleep in adult, as has been found in adolescents and early adults. In the future, a longitudinal study will be needed to verify the causal relationship between internet addiction and morningness-eveningness.
임하나(Im, Ha Na),강도원(Kang, Do Won),최창규(Choi, Chang Gyu) 한국도시설계학회 2013 도시설계 : 한국도시설계학회지 Vol.14 No.2
본 연구는 강도원?최창규(2012)가 개발한 장소성 인식 인과구조 모형의 보편성을 검증하고, 대학로를 대상으로 장소성의 특성을 분석하고자 실시되었다. 대상지 이용자 특성별로 장소성이 방문자들의 행동 의도에 미치는 영향에 대한 경로 구조를 분석하고, 강도원?최창규(2012)의 홍대지역에 대한 연구 결과와 비교?분석을 통해 장소성이 행동 의도에 미치는 인과구조 모형 및 연구가설의 보편성을 검증하였다. 연구를 통하여 다음과 같은 결과를 도출하였다. 첫째, 장소성이 행동 의도에 미치는 영향에 대한 경로 모형의 보편성을 부분적으로 확인하였다. 대학로와 홍대지역의 모든 집단에서 장소성이 장소애착(H1)과 장소애착이 행동 의도(H3)에 미치는 경로가 유의미하게 나타났다. 둘째, 장소성에 대한 인식의 정도 차이에 따라서 경로구조 모형의 변형이 확인되었다. 대학로의 단순 소비 집단은 다른 집단들과는 다르게 대학로를 공연문화 장소로 인식하지 않았으며, 이에 따른 경로구조 모형의 변형이 확인되었다. 셋째, 지역마다 장소성 소비자의 차이가 발견되었다. 홍대지역의 단순 소비 집단은 ‘장소성’을 강하게 소비하고 있으나, 대학로의 단순 소비 집단은 지역 내 다른 두 집단과는 달리 대학로의 문화예술 장소성을 인지하지 않는 것으로 나타났다. This study tried to investigate the validity of the causality model of placeness cognition and behavioral intention by Kang & Choi (2012). On Daehakro street in Seoul known for performances, theaters, and troupes in its cultural district, this article analysed the causality models of three different groups visiting the street, and compared the results with the ones of Hongik University areas by Kang & Choi(2012). By building and analyzing the path model of placeness and behaviors on the cultural street, this study could show three results as followings. First, it supports the validity of theoretical model on relationship between the cognition of placeness and visitors? behavioral intention by Kang & Choi(2012) to some extent. Second, the differences on cognition of placeness by diverse user groups could alter the structural equation model. The simple consumer group in Daehakro street does not recognize the cultural aspects of the street, although the other groups are aware of the placeness. Third, placeness consumers in Daehakro street are different from the ones in Hongik University areas. The simple consumer group in the latter place perceives and enjoys placeness, but the similar group in the former district does not.
방문자 특성에 따른 장소성 인식과 행동의도와의 인과구조 분석
강도원(Kang, Do-Won),최창규(Choi, Chang-Gyu) 대한국토·도시계획학회 2012 국토계획 Vol.47 No.3
This study presented that theory of modelling about relation between placeness, emotional judgment, behavioral factor. Because visitors have each the image of place according to their’s intentions, activities, objectives, experience, it analyzed in conjunction with characteristics of visitors and conducted causality analysis using Structural Equation Modeling in Hongik University area. Results showed that visitors were classified into three groups, commercial consumer group is of great place attachment, more frequent visits, and visit from the distant places more than main facilities consumer group. In addition, place Identity affects behavioral intention through place attachment. Although place Identity doesn’t directly affect behavioral intention, visitors have attachment for place through repetitive experiences and activities and that connect to behavior. Also, personal emotion rather than collective judgment is more important. Results of this study suggest that we should need a variety of urban design and planning considering several consumer groups and plan to keep continuous experiences & activities by increasing personal emotion of visitors.
저가항공사 웹사이트의 e-CRM 구성요인이 웹브랜드의 경험적가치, 충성도에 미치는 영향에 관한 연구
강도원(Kang, Do Won),박종원(Park, Jong Won),차현수(Cha, Hyeon Su) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.5
This study traces the theoretical background of e-CRM and the influence of e-CRM activity factors to the Web Brand Experience Value and Loyalty This research purposes not only to enhance the reliability of the results compared to the existing studies in the low-cost airlines website, but also to find out the influences that e-CRM elements have on customer web brand experience value, loyalty. The study on the e-CRM elements, web brand experience value, web brand loyalty were empirically tested. The results are as follows: First, information service, community, and security of website influence web brand experience value. Second, web design and information service of website influence web brand loyalty. Third, web brand experience value influences web brand loyalty.