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Z세대 소비자의 스포츠 웨어러블 모바일 앱 쇼핑성향과 앱 속성 중요도, 구매의도의 관계
김용만,노동연 한국체육학회 2023 한국체육학회지 Vol.62 No.6
The purpose of this study is to investigate the relationship between Generation Z consumers' shopping tendencies for sports wearable mobile apps, importance of app attributes and purchase intention. An online survey was conducted targeting consumers among Generation Z living in Seoul and Gyeonggi-do who had experience purchasing sports wearables using mobile apps, and a total of 211 questionnaires were used as final research data. Data analysis included reliability analysis and correlation analysis using SPSS 23.0, and confirmatory factor analysis and structural equation model analysis using AMOS 23.0, and the following conclusions were drawn. First, fashionability and convenience, which are subfactors of Generation Z consumers' shopping tendencies for sports wearable mobile apps, had a significant impact on the importance of app attributes, but affordability and ubiquity did not have a significant impact on the importance of app attributes. Second, fashionability and ubiquity, which are subfactors of Generation Z consumers' shopping tendencies for sports wearable mobile apps, had a significant effect on purchase intention, but affordability and convenience did not have a significant effect on purchase intention. Third, the importance of app attributes for Generation Z consumers had a significant impact on purchase intention.
스포츠용품 크로스오버 쇼핑객의 기대충족과 소비자태도, 쇼핑성향 및 쇼핑만족과의 구조적 관계
김용만,김애랑,변경원 한국사회체육학회 2023 한국사회체육학회지 Vol.- No.91
Purpose: The purpose of this study is to examine the structural relaotinship between sporting goods crossover shoppers’ expectation-confirmation and consumers’ attitude, shopping orientation, and shopping satisfaction. Method: In order to achieve the purpose of the study, a survey was cnoducted on students from four sports-related departments at A University. A total of 300 data were obtained through this process, and after eliminating 2 cases, 298 responses were used as final data for this study. Frequency analysis, reliability test, confirmatory factor analysis, and structural equation modeling analysis were employed using SPSS 25.0 and AMOS 27.0 Results: First. sporting goods crossover shoppers’ level of expectation-confirmation had a positive effect on consumer attitude. Second, consumer attitude had a potsiive effect on crossover shoppers’shopping orientation. Among three factors of shopping orientation, two factors (economic efficiency orientation and pleasure orientation) were found to be affected by consumer attitude. Lastly, out of the three factors of shopping orientation, only the economic efficiency orientation ,and the pleasure orientation were found to have a positive effect on crossover shoppers’ shopping satisfaction. Conclusion: Of all the hypotheses established in this study, two hypotheess were rejected, and both were related to convenience shopping orientation. It is necessary to discuss to what extent the result is due to the characteristics of crossover shoppers. Key Words:crossover shopper, expectation-confirmation, shopping-orientation, consumer attitude, shopping satisfaction
아웃소싱 전략요인이 마케팅 성과에 미치는 영향에 관한 연구
김용만,강석정,박만교 한국마케팅과학회 2003 마케팅과학연구 Vol.12 No.-
Effects of Strategic Factors of Outsourcingon Marketing Performance Kim, YongMan *Kang, SeokJeong **Park, ManKyo ***The purpose of this study is to verify what kind of influence do strategic factors (clarification of outsourcing goals, clarification of outsourcing scope, co-sourcing, management of supply businesses, and human resource participation) have on marketing performance factors (improvement of service quality, customer satisfaction, and improvement of employees' ability). Another purpose is to examine whether the influence of strategic factors of outsourcing on marketing performance differ depending on the outsourcing motives and the degree of human resources outsourcing.Hypothesis of influences of strategic factors of outsourcing on marketing performance is verified. The study shoes that co-sourcing has a significant influence on improvement of service quality, participation of human resources on improvement of service quality and employees' ability, and management of supply businesses on customer satisfaction and improvement of employees' ability. However, the study indicates that clarification of outsourcing goals and outsourcing scope do not affect variables in marketing performance.
인공수정에 의한 역류성 사정불임증환자의 임신 및 분만성공례
김용만,조경숙,이상진,서병희,이재현,Kim, Yong-Man,Cho, Kyung-Suk,Lee, Sang-Jin,Suh, Byung-Hee,Lee, Jae-Hyun 대한생식의학회 1988 Clinical and Experimental Reproductive Medicine Vol.15 No.1
Retrograde ejaculation, an infrequent cause of male infertility, may be the sequala of prostate or bladder neck surgery or the result of interruption in the sympathetic innervation, the diagnosis is established by history and examination of urine. Infertile couple artificial insemination homologous(AIH) using retrograde ejaculate recovered from bladder has been successfully acomplished. In this case, ovulation was induced by clomiphene citrate, osmorality and pH of urine was controlled by buffer solution and immediately specimen collection, to improve sperm mobility. We had experienced a successful pregnancy and delivery case by above method. So here reported with brief review of literature.
프로농구구단의 서비스품질과 관람만족, 팀동일시 및 재관람의도에 관한 연구
김용만,이계석,서희정 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.4
The Causal Relationship between Service Quality, Spectatorship Satisfaction, Attitude toward Spectatorship, Re-spectatorship Intentions and Recommendation Intentions of a Professional Basketball