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      • KCI등재

        정치적 성향과 도덕적 메시지 유형의 상호작용이 브랜드 평가와 캠페인 참여의향에 미치는 영향

        백영호,송유진 한국광고학회 2020 광고학연구 Vol.31 No.2

        성공적인 공익연계마케팅을 위해서는 소비자의 마음속에 도덕적 반향을 일으키는 도덕적 메시지가 중요하다. 본 연구는 도덕 기반 이론을 기초로, 도덕적 메시지(돌봄, 공평, 충성, 권위)의 공익연계광고 효과를, 마케팅 분야에서 새롭게 주목받고 있는 소비자의 정치적 성향(진 보주의자, 보수주의자)을 조절 변인으로 활용해 실증하였다. 먼저 정치적 성향별로는, 진보주의자 는 가설과 같이 개인의 복지와 평등과 관련된 돌봄과 공평 메시지에 대해, 집단 안에서의 의무와 규범과 관련된 충성과 권위 메시지보다 더 호의적이었다. 반면 보수주의자는 4가지 도덕적 메시 지 별로 차이가 없다고 예상했지만, 공평 메시지(직장 내 양성 평등)에 대해서는 문화적 성격(유 교 문화권의 성역할 고정 관념)으로 인해 다른 도덕적 메시지보다 덜 호의적이었다. 다음으로 정 치적 성향 간에는, 가설과 같이 진보주의자는 보수주의자보다 공평 메시지에 더 호의적이었고, 보수주의자는 진보주의자보다 충성 메시지와 권위 메시지에 더 호의적이었다. 그러나 돌봄 메시 지에 대한 반응은 가설과 달리 진보주의자와 보수주의자 간에 유의한 차이가 없었다. 이는 서구 와 달리 국내의 보수주의자가 문화적 영향(정 문화)으로 진보주의자만큼 돌봄이 필요한 타인에 온정적임을 시사한다. 본 연구는 소비자의 정치적 성향에 맞는 도덕적 메시지가 공익연계광고에 효과적임을 실증한 점에서 의의가 있다. For successful cause-related marketing, the moral message that resonates with a consumer’s mind is necessary. Based on Moral Foundation Theory(MFT), this study investigated the interaction effects of moral message types (care, fairness, loyalty, authority) and consumers’ political identity (liberals vs. conservatives) recently gained attention in the marketing area on cause-related advertising effectiveness. By political identity, liberals were more favorable to the care and the fairness messages than the loyalty and the authority messages in line with our hypothesis. However, contrast to our hypothesis, conservatives were more favorable to the care, the loyalty, and the authority messages than the fairness message (gender equality in the office), presumably because of traits of the fairness message (contrary to conservatives’ strong gender stereotype in Korean Confucian culture). By moral message types, liberals were more favorable to the fairness message than conservatives, and conservatives were more favorable to the loyalty and the authority messages than liberals in line with our hypotheses. But there was no significant difference in the care message (helping fasting children) between liberals and conservatives contrast to our hypothesis. This suggests that conservatives in Korea are as favorable to the cause-related advertising using the care message as liberals are unlike Western, presumably because of different traditional cultural background (“cheong” culture). Overall, the present research offers theoretical contribution that the congruent moral messages with liberals’ or conservatives’ moral values can enhance the effectiveness of cause-related advertising.

      • KCI우수등재
      • KCI등재
      • KCI등재후보

        흉막액 Adenosine Deaminase 활성도의 진단적 가치에 관한 연구

        김기호,김경환,김성규,장준,장상호,손희영 대한내과학회 1986 대한내과학회지 Vol.31 No.2

        Adenosine deaminase(ADA) is an enzyme which irreversibly hydrolyzes adenosine into inosine and ammonia. Recently, as preventive medicine and chemotherapy have made remarkable progress. cases of pulmonary tuberculosis and tuberculous pleuritis have greatly decreased, but their incidence remain still high in Korea. At the same time, we have seen an increasing number of patients with malignant pleuritis. Therefore, we often have a problem on the differential diagnosis of pleuritis. We have investigated 67 cases of pleuroperitoneal effusions to see the specificity of ADA determination in their diagnosis. The pleural effusions were due to tuberculosis (41 cases), malignancy(17 cases), pneumonia(3 cases), and systemic lupus erythematosus(1 case). The peritoneal effusions were due to liver cirrhosis(5 cases). The results obtained are as follows: 1) In tuberculous effusions, the ADA activity in pleural fluid was clearly higher tban that in all other effusions. 2) In almostly a)1 patients with pleuroperitoneal effusions, serum ADA activity fell within the reference limits for ADA activity in normal humal serum. 3) In tuberculous effusions, total lymphocytes count in pleural fluid was significantly higher than that malignant effusions, but there was no statistical correlation between the ADA activity and the total lymphocytes count in both groups. 4) There was no statistical correlation between the ADA activity and the total protein in tuberculous and malignant pleural effusions respectively. It is suggested that measurement of ADA activity in pleural effusions is of value in the differential diagnosis of patients with tuberculous pleuritis from those with malignant pleuritis and others, paticularly when the results of other laboratory and clinical tests are negative, if the value is over 50 unit/L.

      • KCI등재후보

        한국인에서 다발성 내분비선종 증후군의 초기 증상 및 임상 양상

        김기호,구민영,허성모,이세경,최준호,이정언,김지수,정재훈<SUP>1<.SUP>,남석진,양정현,김정한,Ki-Ho Kim,M.D.,Min-Young Koo,M.D.,Sung-Mo Hur,M.D.,Se-Kyung Lee,M.D.,Jun-Ho Choe,M.D.,Jeong Eon Lee,M.D.,Jee Soo Kim,M.D.,Jae-Hoon Chung,M.D.<SU 대한갑상선-내분비외과학회 2010 The Koreran journal of Endocrine Surgery Vol.10 No.4

        Purpose: Multiple endocrine neoplasia (MEN) syndrome is an inherited, autosomal dominant disease that presents as a combination of several endocrine tumors. Early diagnosis of this syndrome is difficult, because of the nonspecific symptoms and signs. This study analyzed early manifestations and clinical characteristics in patients with MEN syndrome. Methods: Medical records were retrospectively reviewed and telephone interviews were conducted with 35 patients diagnosed as MEN syndrome at Samsung Medical Center from December 1994 to December 2009. Results: The 35 patients had been diagnosed as MEN1 (n=14), MEN2A (n=19) and MEN2B (n=2). The early manifestations of the 14 MEN1 patients were related with hyperparathyroidism (n=5), pituitary tumor (n=3), and pancreatic endocrine tumor (n=2). There were tumors of the parathyroid gland in all 14 patients, anterior pituitary in eight patients, and pancreatic islet cells in seven patients. Four cases were incidentally detected during the screening examination. Six cases harbored a MEN1 gene mutation. The twenty-one patients diagnosed with MEN2 comprised medullary thyroid cancer (n=20), adrenal pheochromocytoma (n=15), and hyperparathyroidism (n=4). The MTC-related symptoms in the 21 MEN2 patients included neck mass or discomfort in 12 patients and pheochromocytoma-related symptoms in seven patients. Two cases were detected through familial genetic screening test. The RET gene mutationwas detected in 19 cases. Conclusion: Early manifestations of MEN syndrome were very different between the types of MEN and the types of its presenting tumor. The early diagnosis and proper management of MEN requires awareness of the clinical characteristics of each expressed tumor and is influenced by genetic screening methods. (Korean J Endocrine Surg 2010; 10:266-275)

      • KCI등재
      • KCI등재후보

        수용성 키틴이 토끼 개방창의 창상치유에 미치는 영향

        김기호,한만욱,정상훈,유결,조용남,임진수,권호,이종건 대한성형외과학회 2002 Archives of Plastic Surgery Vol.29 No.2

        The purpose of this study was to evaluate effects of chitin on open wound healing in rabbits. Using 15 rabbits, a round, full thickness defect of skin with 2cm in diameter was made on the ventral surface of the each ear. The experimental animals were divided into 3 groups:control group untreated group), base ointment group (group treated with base ointment), and chitin ointment group(group treated with water soluble chitin ointment). A total of 30 wounds were made and each subgroup was allocated 10. On the 7th day after initial wounding, each wound site including surrounding tissue was taken for macroscopic and histological observations. The amount of epithelialization and granulation tissue were measured by Image Analysis System.In macroscopic examination, larger amount of exudate and granulation tissue were observed in water soluble chitin ointment group compared to control and base ointment groups.In histological examination, water soluble chitin ointment group showed thick epithelium and larger amount of granulation tissue and fibroblast deposition. The areas of epithelialization and granulation tissue were significantly increased in water soluble chitin ointment group compared to control and base ointment groups.In conclusion, water soluble chitin accelerated open wound healing by accelerating reepithelization and granulation tissue formation.

      • KCI등재

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