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권명광,원유헌,장성민,송경남 弘益大學校 2001 미술디자인 논문집 Vol.- No.6
In the course of Internet proliferation, many World Wide Web-related technologies are examined for possible growth and evolution. The use of World Wide Web-based technologies has further fuelled the demand for World Wide Web-based applications. In this paper, We describe the design and implementation of image marking system that help user manipulate their own image. The user can edit, print and merge their own image with other offered image using World Wide Web. Also the user don't need to buy a required software at a high price but only use World Wide Web that offer the service.
비영리 마케팅으로서 대학 광고의 크리에이티브에 관한 연구 : 신문 광고를 중심으로 Especially in the fields of Newspaper advertisements
權明光 홍익대학교 산업디자인연구소 1996 미술디자인 논문집 Vol.- No.1
Recent developments in the Korean College education, including new education policy and the scheduled opening of the market, opend the way for introduction of market principle in college advertising. Advertising by colleges has been largely limited for announcements to recruit professors or to attract new entrants. Now, more aggressive image campaigns are executed by advertising agemcies. The raised a need to devise a mew creative strategy to maximize effect with limited time and budget. It goes on to analyse advertisements carried out by korean colleges during 1995, and categorize them by subject, period, colleges and main characterristics. Finally, the thesis seeks to explore future directioms of college advertising