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      • KCI등재

        가족 문식성 교육 프로그램의 내용 고찰

        서현석 청람어문교육학회 2022 청람어문교육 Vol.- No.86

        이 연구의 목적은 가족 문식성의 개념을 탐구하고, 구체적인 교육 프로그램의 사례를 살펴봄으로써 이를 국어과 교육에 적용할 방안을 모색하고 교육적 시사점을 탐구하는 것이다. 이 연구는 국어교육 연구자와 실천가들은 교실 밖으로 그 관심의 지평을 넓혀가고 구체적인 실천 방안을 모색해야만 한다는 문제의식에서 시작되었다. 즉, 우리 삶의 다양한 사회적, 문화적, 제도적, 기술적 측면 등에서 크고 작은 의사소통적 현상들은 끊임없이 학습자의 국어사용에 영향을 미치고 있다. 이제 국어교육은 학교 내 교실에서 진행되는 교사와 학생의 상호작용으로 국한된 교육이 아니라 가정・학교・지역사회의 긴밀한 협력을 통한 좀 더 폭넓고 실제적인 국어사용의 다양성과 역동성을 반영한 교육이 되어야만 한다. 이 연구 결과는 첫째, 가족 문식성의 개념을 탐색하였고 둘째, 가족 문식성 함양을 위한 구체적인 해외 교육 프로그램 사례를 고찰하였으며 셋째, 가족 문식성 프로그램이 주는 국어 교육적 시사점을 도출하였다는 점에서 의의가 있다. The purpose of this study is to explore the concept of family literacy, to find ways to apply it to Korean language education, and to explore educational implications by examining specific examples of educational programs. This study began with the awareness of the problem that researchers and practitioners in Korean language education should expand the horizon of interest outside the classroom and seek specific action plans. In other words, large and small communication phenomena in various social, cultural, institutional, and technical aspects of our lives are constantly influencing learners' use of Korean language. Now, Korean language education should not be limited to the interaction between teachers and students in classrooms in schools, but should be an education that reflects the diversity and dynamics of Korean language use through close cooperation between families, schools, and communities. The results of this study are meaningful in that first, the concept of family literacy was explored, second, specific cases of overseas education programs to cultivate family literacy were reviewed, and third, the implications of Korean language education were derived.

      • KCI등재

        Why Genuine Luxury Brands Are Consumed? Counterfeits? Examining Consumer Identification

        서현석 한국마케팅학회 2012 ASIA MARKETING JOURNAL Vol.14 No.3

        Owing to increased number of luxury brand users, both genuine and counterfeit luxury product consumption continues to increase every year. Luxury brand is defined as use or display of a particular branded products which brings the ownership prestige apart from its functional utility(Grossmand and Shapiro 1988). Some luxury brands have imitations sold in marketplace due to their popularity. These imitations or counterfeits have been jumping on the bandwagon of the upturn in sales of their originals. The purpose of our study is to understand consumer’s underlying motives to consume luxury brands, genuine and or counterfeits. To do this, we propose functional theories of attitudes, decision-making styles, and life attitudes to form the determining causes for different consumption choices of luxury brands: genuine brands, counterfeit brands, both genuine and counterfeit brands, and no consumption on luxury brands types. In proposed causal pathways, we examine moderated effects of socio-psychological factors to further investigate if consumer profiles would exert influences in causal relationships. From the existing theories of functional attitudes: value-expressive and social-adjustive attitudes, we developed and introduced a new measure of rationality-consumptive attitude. From the existing eight decision- making characteristics of consumer styles inventory(CSI), three measures of high-quality, hedonic- shopping, and price-shopping styles were primarily applied in the study along with newly introduced measure of ‘high-price’ being added, which makes four total. Seven life attitude measures of life purpose, life control, will to meaning, goal seeking, future mean to fulfill, life satisfaction, and religiosity were applied. Finally, such socio-psychological measures as age, gender, marital status, income, and age-gap between couples were assumed to function as moderators. With 430 valid study samples, ages from 20s to 50s, with more females(316) than males(114), with average personal possessions of 5 genuine and 9 counterfeit luxury brands, we conducted questionnaire survey. Results indicated that social-adjustive function is totally disappeared in the relationship due to current social trend of widespread consumptions on both genuine and counterfeit brands which in turn, make consumers feel less special on wearing or carrying them unlike in the past. Self-expressive function and rationality-consumptive functions act as strong catalysts for genuine brand consumption and counterfeit brand consumption, respectively. On consumers’ decision-making styles, high-price sublation is the most powerful indicator anticipating counterfeit consumption, even more powerful than personal incomes. In life attitude, the overall model fit was not validated, and only life control and life satisfaction are proven to be significant on both genuine and counterfeit product consumptions. Employment of socio-psychological factors in the model improved understanding of users further. Young consumers tend to go for genuine products over counterfeits. Consumers in different income groups; low, medium and high, all significantly consume genuine products for reasons of different decision-making styles. The results indicated that consumers whose personal disposition is predisposed to consume products in the form of reflection of his or her personality, go only for genuine brands for quality reason, while consumers who rationally consume products for its function or usability, go only for counterfeits for high-price sublation reason. Meanwhile, both product users support for high-price orientation who are not well off.

      • KCI등재

        What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

        서현석,주형준 한국마케팅학회 2013 ASIA MARKETING JOURNAL Vol.15 No.2

        Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced “best before” date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers’ intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

      • KCI등재

        초등학교 5·6학년 학생의 텔레비전 뉴스 시청실태와 학습에 대한 인식

        서현석,이정우 한국초등국어교육학회 2014 한국초등국어교육 Vol.54 No.-

        이 연구는 현재 적용 중인 국어과 교육과정에서 초등학교 5·6학년에 제시되는텔레비전 뉴스의 교육 내용과 수준이 어떻게 설정되어야 하는지 그리고 교육적접근 방법은 어떠해야 하는지를 모색하기 위한 기초 연구이다. 이러한 연구 목적을 위하여 전국의 대도시, 중소 도시, 읍면 지역 등 여섯 개 지역의 1개교 5·6학년각각 한 학급을 무선 표집하여 총 720명의 학생들을 대상으로 설문 조사를 실시하였다. 연구 결과 5·6학년 학생의 텔레비전 뉴스 시청에 대한 선호도는 평균값 2.7로보통 이상의 수준으로 분석되었다. 텔레비전 뉴스 시청 빈도는 일주일에 1-2회시청한다는 응답이 가장 많았으며, 뉴스 시청의 계기로는 ‘부모님이 뉴스를 보고계셔서’라는 응답이 가장 많았다. 조사 대상의 80%에 해당되는 학생들이 뉴스에서보도되는 내용을 사실로 믿고 비판 없이 받아들인다고 하였으며, 뉴스의 객관성을다른 사람의 생각에 기대어 판단하는 정도는 2.51로 평균 이상의 수준이었다. 학생들의 텔레비전 뉴스 학습의 목적에 대한 인식은 뉴스의 구조를 알기 위한 것이라는 응답이 가장 높은 빈도를 보였으며, 뉴스의 전달 내용을 알기 위한 것이라는항목이 그 다음 순위로 높응 응답률을 나타내었다. 텔레비전 뉴스와 관련한 국어교육의 내용은 주로 비판적 문식성을 기르는데초점을 두고 있는데, 이는 좀 더 폭넓은 관점에서 체계적으로 접근될 필요가 있다. 또한, 이 시기의 학습자에게 텔레비전 시청 지도와 미디어 문식성 환경의 의도적인 조성은 국어교육의 실제적인 효과성 측면에서 매우 중요하다. 이 연구는 텔레비전 뉴스 담화의 교육의 대상인 초등학교 5·6학년 학생들의 국어사용 ‘실제’에 기반한 실증적 연구라는 점에서 의의가 있다. The purpose of this study was to quest the content of education and how toset the level of Television News Texts. In order to accomplish this researchpurpose, the following research questions are constructed about WatchingTelevision News survey and Learning Awareness for Elementary students ingrades 5·6. Data sources were from 720 students in 12 classes which randomsampling of nation’s largest cities, small towns, cities, towns and villages of theregion, from six regions. The PASW Statistics 18.0 and i-STATistics 1.0 were usedfor data analysis. As a result of this survey researchers proposed the television news survey oflearners should be done more systematically and to watch for children and youthshould be appropriate to the news. And the critical thinking in koreancurriculum is needed to rethink the settings for understanding television news forelementary school 5·6th grade students. Also guidance of television viewing andmedia environment for these should be intentionally composed. The findings ofdata analysis was significant in that we tried to get concrete content of koreanlanguage education with empirical approach.

      • KCI등재

        Effects of Social Capital Formation Motives through Mobile Social Media on Long-term Relationship Orientation : Focusing on Fashion Consumer

        서현석,나윤규 국제e-비즈니스학회 2015 e-비즈니스 연구 Vol.16 No.5

        The aim of this study was to describe how the constructs of social capital, relational embeddedness (reciprocity, proximity), and social relatedness (membership, shared values)—constructs that can be approached from a sociopsychological perspective—provide an integrated structural model for the formation of a long-term relationship orientation through mobile social media. To this end, a path analysis was constructed of 300 experiential consumers using AMOS 20.0. The results of this study are as follows. First, the results of the path analysis between the social capital formation motives through mobile social media (MSM) and relational embeddedness (reciprocity, proximity) showed that shared information had a significant effect on reciprocity, and that self-pursuit, social participation, and enjoyment had a significant effect on proximity. Second, the results of the path analysis between relational embeddedness (reciprocity, proximity) and social relatedness (membership, shared values) showed that both reciprocity and proximity had a significant effect on membership and shared values. Third, the results of the path analysis of social relatedness (membership, shared values) and long-term relationship orientation showed that both membership and shared values had a significant effect on long-term relationship orientation.

      • KCI등재후보

        Unusual Bilateral Impalement Injury with Rusted Iron Bars on Face and Neck

        서현석,박지현,홍승은,강소라 대한두개안면성형외과학회 2015 Archives of Craniofacial Surgery Vol.16 No.3

        Impalement injury is the subset of penetrating trauma, defined as fixed, elongated objects penetrate and remain in the human body cavity or region by relatively low velocity. We report an unusual case of facial and neck impalement where two dirty rusted iron bars penetrated forehead bilaterally and exited neck and ear respectively without causing major organ injuries. After thorough radiologic and physical evaluation, the patient got medical and surgical treatment. The patient was discharged without complication after four day of delayed wound closure. There have been no complications and sequelaes related with trauma, wound infection and scar contracture at 3-year follow-up. According to affected organs and pattern of impalement, individualized and multidisciplinary surgical approach should be considered. Following these guidelines as in this case, it was possible to achieve excellent clinical outcome in impalement injury.

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