廣告倫理와 消費者保護에 對한 硏究

尹嬉重 이화여자대학교 한국문화연구원 1981 韓國文化硏究院 論叢 Vol.37 No.-

Consumerism, the defense by the public and government of consumer rights and interests as related to the products and services the consumer buys has come to occupy an important part of modern advertising. Consequently, advertising today is coming under closer public or consumer scrutiny than ever before. Unfortunately, through the past years, the performance of advertisers, advertising media and advertising agencies in the area of ethical conduct too frequently failed to reassure the public of its good intentions. Accordingly, the dysfunctional aspect of advertising has been the major target of extensive serious criticism, especially from the consumerists. In recent years, government rules and self-imposed regulations have been developed to exercise control over the whole medium of advertising. And these internal and external activities and restrictions serve to keep advertising basically truthful today. However, it should be stated that in spite of regulations, there are still countless advertisements that are untruthful and that do not meet industry and government standards. This study is an attempt to present in organized from an overview of consumerism in connection with the advertising ethics and government regulations in U.S.A., Japan and R.O.K.. Also the purpose of this thesis is to provide a theoretical basis fro embodying the ethics of advertising in connection with consumerism. For this purpose the writer has development the paper in the following order. The introduction presents the motivation for adopting such a topic and states the purpose and the methods used in developing this paper. Chapter II deals with the historical background and characteristics of modern advertising, and especially with the new trends of advertising in modern society. Chapter III considers the advertising systems and its ethical problems raised by four outstanding advertising scholars through stating both aspects of advertising : functional and dysfunctional social roles of modern advertising. Chapter IV observers the historical and theoretical background of consumerism as related to the advertising ethics and regulations. Chapter V examines the change of advertising ruled in consequence of consumerists in the U.S.A., Japan and R.O.K.. Here, the new trend of advertising in Korean society was analized through a sample study (survey). Chapter VI concludes the thesis by presenting a comparative analysis on the consumerism and advertising ethics and regulations among the U.S.A., Japan and R.O.K. Finally, the writer suggests some of the problems involved in advertising today and the fundamental ethical questions involved. Also herein, the writer points out some guidelines for ethical practice in advertising, especially in Korea.

전두골 및 전두엽에 발생한 악성수막종 1예

윤희중,김성호,금동인,김윤 대한신경외과학회 1983 Journal of Korean neurosurgical society Vol.12 No.1

Malignant meningioma is rare and its initial clinical course tends to be short but otherwise indistinguishable from that of benign meningiomas. And although it has been noted that many of them have propensities for invading the dural venous sinuses, the skull, and even extracranial tissues by direct spread, there seems little tendency for these to metastases. The chances of recurrence and eventual death are high in malignant meningioma. Recently we have experienced a case of malignant meningioma involving the right frontal bone and frontal lobe with infiltration to the adjacent structures.

마미총으로 전이된 송과체 배아세포총 1예

윤희중,민경훈,금동인,김윤,지제근 대한신경외과학회 1983 Journal of Korean neurosurgical society Vol.12 No.3

Pineal germinoma is one of the most radiosensitive intracranial tumors and so recently a regime of radiotherapy combined with ventricular shunting was advocated. But not infrequently seeding through the subarachnoid space and shunting system was observed. We have experienced a pineal tumor, which was treated completely by irradiation following ventriculo-atrial shunt but without evidence of intracranial recurrence spinal metastasis occurred 16 months later. After myelography total laminectomy from L1 to L3 was performed and intradural tumor was removed. Histopathological diagnosis was germinoma. After wonud healing spinal axis irradiation was performed with symptomatic improvement.

第三共和國의 政府 PR의 現況

尹嬉重 이화여자대학교 한국문화연구원 1971 韓國文化硏究院 論叢 Vol.17 No.-

Public relations is a vital tool of adjustment, interpretation, and integration between individuals, groups, and society. Today public understanding and support is basic to existence in our competitive system, and the writer believes that maladjustment in the field if government is based on the misunderstanding of realities and communication processes. The three main elements of public relations are practically as old as society itself: informing people, persuading people, and integrating people with people. However, the means and methods of accomplishing these ends have greatly changed as society has changed. At the same time, the constant and recognizable goal pf public relations activities-good will-is always presents. Public relations as an activity over the year are a response to the problems facing an institution. Administrations need to explain governmental operations and activities to citizens who were affected by them. The work of the departments and agencies on all governmental levels must be interpreted. Administrators need to find out what citizens consider the shortcomings of the agencies and what methods might be used to improve them. This is the practical, two-way function of public relations applied to government. This thesis seeks to give a broad, over-all view of government public relations in Korea, excluding the area of external (foreign) public relations. The problem of writing a thesis on ROK government PR was immense since the securing of the necessary facts and data in statistically usable form was almost impossible. The thesis consists of six parts. The first part is introductory. Its purpose is to explain why this sort of work should be undertaken. There is no easy approach or solution when dealing with government public relations in contemporary society. The second part is devoted to democracy and public information. The study of public relations activities of the government eventually leads to the problem of what is essentially required for the modernization and democratization of our country. Information is essential to a democratic society. Public relations provides the knowledge and the techniques that enable leaders to be more effective. In a democracy, leadership is dependent in understanding the public and knowing how to reach it. The citizens have a right to know what these agencies and departments of their government are doing. Democracy depends on a well-informed citizenry if government is to function successfully. The third part is dedicated to presenting a clear picture of the past and present of the ROK government public relations. Also, this part handles the comparative study of political systems, and the organization of the public information department, past and present. To provide the background for a better understanding of government public relations today, this part begins with a survey of the development of a public information system from 1945 to the present time, showing how the exigencies of modern life have created a demand for specialists in public relations. The difference between the First Republic (Liberal Days) and the Second Republic(Democratic Days) represents two extremes: the Liberals can be characterized by their authoritarianism and the Democrats by their liberalism. The Third Republic may be characterized by its extensive use of mass communication media for the purpose of government public relations. The fourth part deals with realities of the Third Republics government public relations. This part handles the analysis of public information administration of the ROK: policies, organizations, budgets, personnel and media. Important to an understanding of government public relations is a knowledge of how and why it developed as an activity. As the impact and extent of government increases, the need for adequate communication between public officials and citizens becomes more urgent. The fifth part is an attempt to analyze the mass communication media used for the government public relations after the May revolution. The writer seeks to discuss the various tools of public relations used. While many think that government information work consists exclusively of news releases to commercial news media, the government agencies are compelled to use a variety of media to reach their general and specialized publics. External periodicals, informational brochures, motion picture films, filmstrips, slides, etc. are needed to carry the agencies' messages. The government information men use speakers and exhibits for national fairs to give the publics the facts about the services of their agencies and to educate them about community, industrial, or other problems with which the government agencies deal. In this section the study is divided into three major parts: the publishing field, the broadcasting field, and the field of motive, exhibition, special event and research. Finally, in the sixth part, the thesis concludes with a presentation of the improvement of government public relations here in Korea, indicating some obstacles to the effective operation of the government public relations policy. Significant factor to be considered for the future fruitful implementation of the government public relations programs, besides organization, budget and manpower, is the scientific formulation of systematic and continuous policies. As a result of this study the writer has become convinced that the existing public relations activities to of the government require many changes or modifications in the future. One such modification is that the strengthening of public opinion surveys and other research tools is necessary to obtain the information required for future public information activities. The writer hopes that this kind of study will make a useful contribution to the foundation of constructive policy formation in a modern public relations system in Korea, while at the same time benefiting and stimulating students to further research in this influential field. Interspersed throughout the thesis are 14 charts and graphs which present trends in government public relations activities and expenditures over the period 1945-1970.

民主社會와 公報 宣傳 活動

尹嬉重 이화여자대학교 한국문화연구원 1974 韓國文化硏究院 論叢 Vol.23 No.-

Since democracy depends on a well-informed citizenry, if government is to function successfully, the free flow of information to the public is vital to the health of modern democracy. In reality, a democratic state is under constant temptation to borrow tactics and techniques, as far as the manipulation of public opinion is concerned, which have proved successful for a totalitarian state. Thus the problem of government domination of public opinion remains a serious one even in a democratic state. Through the skillful use of mass communication channels along with the suppression of information flow, the rulers in a democratic state can easily shape the contours of majority opinion. And one must admit that the capacity to manipulate domestic opinion can be an invaluable asset to any government involved in international conflict. This thesis seeks to give an over-all view of the relationship between a democratic society and a public information service provided by the government. At the same time it will indicate some obstacles, hostilities, and limitations to the effective operation of a public information service. This paper consists of six parts. The aim for the first part is to explain why this kind of study should be undertaken. The second part is devoted to politics and communication in a democratic country and will also consider some of the interrelationships between the two. The third part deals with publics opinion and government propaganda and the ways in which they are interrelated. The fourth part is an attempt to discuss in general terms the antagonism and limitations of government public relations which can arise from the theory of marginal utility. The fifth part deals mainly with the United States government public relations program. Important to the understanding of government public relations in a democratic state is a knowledge of how and why this kind of a program has developed. Since many governments model their public relations programs after the United States, a look at this activity as it is practiced in reality is of great value. Finally, the thesis concludes with a presentation of a way to improve government public relations in general, indicating limitations of and obstacles to the effective operation of a government public relations policy in a democratic state.

여자 배구 스파이크시 목적타의 거리가 운동학적 요인에 미치는 영향

윤희중,금명숙 한국운동역학회 1997 한국운동역학회지 Vol.7 No.1

The study are to examine the effects of the target distance of the body segments' kinematical variables through a use of 3-D analysis technique. The selected kinematical variables were the angle of the ankle, the knee and the hip joint at touch-down, the joint height, the center of the mass the stride length and touch down time. Four female volleyball players who engaged in the commercial team were participated in this study. Two video cameras were used for the data collection. In this study, the spiking movements were divided into two target distance (A quick, back attack) for the data analysis. From those, the selected kinematical variables were calculated, and the following conclusions were drawn ; 1. Back attack was the smaller the ankle, the knee and the hip angle at touch-down phase than A qiuck. 2. Back attack was the higher the jump height than A qiuck. 3. Back attack was the higher the center of mass than A quick. 4. Back attack was the longer stride length during approach and touch-down phase than A quick. 5. Back attack was the slower the touch-down time than A quick.

투사각θ로 던진 투사체의 3차원 Mathematica Simulation

윤희중,박종엽 목원대학교 자연과학연구소 2001 自然科學 硏究論文集 Vol.10 No.2

이 논문에서는 Mathematica 4.1을 사용해서 투사각θ로 던진 투사체의 3차원 운동을 simulation하였다. 포사체 운동은 물리학의 기본이 되는 운동으로 물리학에 대한 기본적인 지식이 있는 사람이면 쉽게 이해할 수 있으나 Mathematica를 이용하여 프로그램을 작성하여 simulation해보면 포사체 운동을 좀 더 확실하게 이해 할 수 있다. 이 논문에서는 Mathematica를 간략하게 소개하고 Mathematica에서 포사체 운동을 simulation하여 대학 물리교육 현장에 적용한 과정을 제시하였다. Three demensional Mathematica simulation of the projectile with evaluation angle θ is presented. With this simulation, students can understand the motion of projectile more easily. We show interactive learning programs as examples to illustrate the concepts of projectile motion. We found that integrating the interactive Mathematica programs into physics class was very effective for improving the teaching and learning of physics in the undergraduate curriculum and for enhancing the ingenuity of students.

해양경찰조직의 진화론적 접근 : 해양경찰청(2003-2012)을 중심으로

윤희중 한국해양경찰학회 2014 한국해양경찰학회보 Vol.4 No.1

신제도주의적 관점은 관료제 변화를 제도의 역동성과 역사적 맥락에서 분석하는 것이고, 이 패러다임에서 파생된 역사적 제도주의는 제도의 변화를 역사적 산물로 설명한다. 특히 경로의존성은 과거 사건이 미래를 제약하여 제도의 지속성을 강조하 는 자기강화 과정에 대한 개념이고, 이 과정에서 관료제는 단계적으로 진화한다. 이 연구는 경찰 관료제의 제도적 진화를 논의하기 위한 노력의 일환이다. 이 연구 에서는 육상경찰의 진화과정 연구에 대한 후속 작업으로 해양경찰 조직의 진화과정 을 분석하였고, 2003년-2012년에 걸쳐 해양경찰청과 육상경찰을 비교·검토하였다. 약 10년에 걸쳐 해양경찰 조직은 형성기와 전환기 단계의 복합적 특징을 나타내 는데, 노무현 정부와 이명박 정부의 진화과정 특성을 살펴보면 다음과 같다. 정권교 체와 독도문제는 해양경찰의 조직이나 인력변화를 촉발시키는 계기가 되었다. 노무 현 정부에서는 본청의 참모기관을 활용한 반면에 이명박 정부에서는 본청이나 특별 지방기관의 집행기관 역할을 중요시했다. 해양경찰 총 정원은 노무현 정부에서는 증 가했지만, 이명박 정부에서는 감소했다. 한편, 노무현 정부와 이명박 정부에서는 대체적으로 계선기관보다 참모기관을 더 다양하게 활용하였다. 그리고 핵심인력인 경찰공무원의 수도 두 정부에서 지속적으 로 증가하는 추세이어서 정권변동에 크게 영향을 받지 않았는데 이러한 경향은 노무 현 정부와 이명박 정부의 육상경찰 추이와 비슷하다.

韓國 行政文化의 새 方向定立에 關한 小考 : 行政人의 價値觀을 中心으로

尹熙重 圓光大學校 行政學科 行政學硏究會 1987 행정논총 Vol.7 No.-

진동체 해석을 위한 Hologam Interferometry

장학현,윤희중 牧園大學校 1986 論文集 - 牧園大學校 Vol.11 No.-