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오종석,정동섭 釜山大學校 商科大學 1995 釜山商大論集 Vol.66 No.-
As companies respond to global competition, there is a growing recognition of the mediating role of technology in determining market sucess. In accordance with this recognition, companies have increased their adoption of advanced technologies and, also their introduction of technologically sophisticated products. The purpose of this paper is to categorize the patterns of strategic group with similar business strategies, and to examine how innovation variables such as administrative innovation, process innovation, and product innovation are differently associated with different strategy groups. This study addresses three research questions. First, what kind of factors are constituted in the corporate innovation? Second how strongly various innovation dimensions related to several generic business strategies? Third, how strongly are company performance related to strategic groups? The data for this research were collected from 60 electronic firms. This paper contributes to the literature in third ways. 1) three innovation factors (administrative innovation, process innovation, product innovation) and three strategy types(marketing-product intensity, stuck-in-the middle, low-cost) were identified. 2) three strategic groups exhibit different innovation characteristics (administrative dimensions, process dimensions, product dimensions). 3) three strategic groups are different from each other in their performance level. In conclusion, the major contributions of this paper are to categorize the dimensions of corporate innovation and to analyze relationship between innovation dimensions and strategic dimensions in the context of Korea's electronic industry.
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