방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

7두의 개에서 배설성 요로조영술을 통한 신장 기능 평가

최윤정,이기자,최형준,이용진,박성준,송근호,정성목,최호정,이영원 忠南大學校 獸醫科大學 動物醫科學硏究所 2005 動物醫科學硏究誌 Vol.13 No.-

Excretory urography is a type of contrast study used to verify and localize upper urinary tract disease. It is an inexpensive and easy way to visualize of anatomic and functional status of the kidney and has been used as a primary imaging modality for the evaluation of urinary tract abnormalities. We describe urological signs of 7 dogs who examined with excretory urography and ultrasonography. Six cases were referred to veterinary medical teaching hospital. Chungnam national university (VMTH, CNU) to evaluate renal function after the treatment for renal failure and one case was referred showing hematuria. In case 1, 2 and 4, blood test and urinalysis was normal and the results of excretory urography presented that renal function were normal range. In case 3, the results of urinalysis, ultrasonography, and excretory urography except blood test presented abnormal kidney and hydronephrosis was diagnosed. In case 5 and 6, blood test, urinalysis, ultrasonography and excretory urography indicated renal failure. In case 7, blood test, urinalysis and ultrasonography presented partially abnormal signs, however, the results of excretory urography was normal range.

Pomeranian에서 발생한 치주 질환에 의한 비염 1례

이기자,최윤정,최형준,이용진,최호정,이영원,정성목 忠南大學校 獸醫科大學 動物醫科學硏究所 2005 動物醫科學硏究誌 Vol.13 No.-

A 10-year-old spayed female dog with history of persistent nasal discharge and halitosis was presented. In oral examination, there were severe dental calculi and gingivitis. The radiographic imaging showed lesions of left nasal cavity and periodontal membrane. In computed tomographic imaging, there are increased density of left nasal cavity, loss of nasal concha and partial defect of nasal septum. Many inflammatory cells were observed in nasal cytology. The result of culture from nasal smear was negative. All these findings result in rhinitis by dental calculi and gingivitis. The dog got improved after scaling, tooth extraction, and medical treatment.

CASE 프로그램에 의한 중학생들의 인지가속 효과

최병순,한효순,강성주,이상권,강순희,박종윤,남정희 한국과학교육학회 2002 한국과학교육학회지 Vol.22 No.4

학생들의 인지발달을 촉진시켜 학습효과를 높이려고 개발된 CASE 프로그램의 효과를 조사했다. 중학교 1학년(841명) 학생들이 연구에 참가하였으며, 같은 분량의 시간동안 실험반에서는 교육과정에 따른 과학 교과 수업과 '생각하는 과학' 활동을 병행하였고, 통제반에서는 과학교과 수업만을 수행하였다. 연구 초기에 논리적 사고력 검사(SRT II)를 이용하여 집단의 동질성을 비교하고, 2년 동안 실험반에 CASE프로그램을 처치한 후 이질동형겸사도구인 SRT VII을 이용하여 처치별, 성별, 인지수준별 인지가속에 대한 효과를 조사했다. CASE 프로그램에 의한 중학생들의 인지발달 가속효과는 중간검사에서는 보이지 않았으나, 사후검사에서 상당히 큰 것으로 확인되었다. 성별에 따라 CASE 프로그램의 효과를 비교한 결과 남??여 중학생들 모두에게 유의미한 인지가속이 이루어진 것으로 나타났다. 남학생들 보다 여학생들의 인지수준이 더 발달된 것으로 밝혀졌으며, 처치와 성별간 상호작용 효과는 나타나지 않았다. 학생들의 사전 인지수준에 따라 CASE 프로그램의 효과를 분석한 결과, 모든 인지수준에서 처치효과가 뚜렷하게 있었으나 특별한 경향성은 나타나지 않았다. 특히 초기 구체적 조작기(ES=1.1.)와 전조작기(ES=1.07), 그리고 구체적조작 후기(ES=1.01) 학생들에게 상당히 큰 효과가 있었다. 이상과 같은 CASE 프로그램의 성공적인 결과는 현행 우리나라 과학교육과정 개정과 교수방법 개선에 시사하는 바가 많다. In an attempt to accelerate the development of formal reasoning ability of students, 'Thinking Science' activities developed by the Cognitive Acceleration through Science Education(CASE) project were implemented to 841 students in 7th grade aged 12+ in six middle schools over a period of two years. Homogeneity between the CASE group and control group was tested with SRT Ⅱ, while the improvement of formal reasoning ability of the students was tested with SRT Ⅶ. The results were analyzed by treatment, gender, and cognitive levels of the students. Statistically significant gains were shown in the CASE group compared with those in the control group. Cognitive level of girls in the CASE group significantly increased as compared with the control group, while there was moderate effect in boys. These results implied that the thinking science activities were effective in cognitive acceleration of girls aged 12+. It was shown that much more CASE students in pre or concrete operational level shifted. to formal operational level as compared with the control group while there were significant effects in all levels (ES=0.31∼1.10) without showing any tendency.

제3기 국민건강영양조사를 바탕으로 살펴본 직업군별 Framingham risk score

최민철,송윤희,이상열,우정택 大韓産業醫學會 2009 대한직업환경의학회지 Vol.21 No.1

Objectives To find differences in Framingham risk scores which predict the probable risk of future cardiovascular disease among three different occupational categories Methods Subjects were selected from respondents of the 3rd Korean National Health and Nutrition Examination Survey A total of 2,059 employed people between 20 to 59 years old were selected The occupational categories were professional and office workers salespeople and service workers and technicians and elementary occupations The Framingham risk score was calculated to find the risk of cardio vascular disease within the next 10 years In addition socio demographic characteristics life-styles the prevalence of chronic disease and cardiovascular disease were compared among the occupational categories Results The average Framingham risk score was 2.77± 6.44 for professional and office workers(n=771) 5.95±6.10 for salespeople and service workers (n=603) and 7.07±5.87 for technician and elementary occupations (n=685) Statistically significant multiple regression equations were derived(P<0.001) Conclusions Framingham risk scores of technicians and elementary occupations were highest which suggests that this occupational group has the highest risk of cardiovascular disease 목적 제3기 국민건강영양조사를 이용하여 우리나라 근로자들의 직업별 성인병 및 뇌 심혈관질환의 유병률의 차이가 있는지 보고자 하였으며 직업군별 Framingham risk score를 측정하여 직업군에 따라 향후 심혈관질환의 위험의 차이가 있는지 보고자 하였다 방법 제3기 국민건강영양조사 원시자료 34,152명중에서 직업을 가지고 있는 20~59세까지의 성인 12,328명을 선정하였으며 Framingham risk score의 항목별 점수 측정이 가능한 총 2,059명을(남성 1052명 여성1007명) 최종 대상으로 하여 직업군별 인구학적 특성 생활 습관 만성질환 뇌 심혈관질환의 단순 유병률 Framingham risk score 및 10년 후의 심혈관질환의 위험도를 알아보았다 결과 뇌혈관질환 심혈관질환 및 뇌 심혈관질환을 합산한 경우 전문 사무직보다 판매서비스직과 생산직의 유병률이 높았으며 통계적으로도 유의한 결과를 보였다 10년 후의 심혈관질환의 위험도를 측정하는 Framingham risk score를 전문 사무직 판매서비스직 생산직의 직업군별로 살펴보면 남성의 경우는 6.02±5.86, 7.09±5.93 7.90±5.61 여성의 경우 0.75±5.03, 5.22±6.11, 5.76±6.02 로 유의한 차이를 보였다 교육수준 체질량지수 그리고 공복혈당과 같은 유의한 변수와 교호작용을 고려한 중희귀분석결과 희귀식의 최초의 값은 전문 사무직 판매서비스직 생산직 순으로 낮은 값을 보였다 또한 서로 다른 기울기의 희귀직선을 도출하였으며 체질량지수와 공복시 혈당의 생체지표를 보정하여 시행한 중희귀분석에서 Framingham risk score는 전문 사무직 판매서비스직 생산직의 순서였다 결론 사회경제적 계층을 대표하는 직업군에 따라서 뇌 심혈관질환의 유병률의 차이를 보였으며 직업군별로 향후 심혈관질환에 이환될 위험도가 다름을 알 수 있었다

12주간의 유산소성 운동이 비만 초등학생의 신체조성과 혈액성분에 미치는 영향

윤미수,최건식,고성경,정소봉 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.5

[Purpose] The purpose of this study was to investigate the effect of aerobic exercise training on the body composition and blood components in obese elementary children after 12 weeks. [Methods] Subjects of this study were composed of 20 male students ranging in age from 9 to 12 years who were classified into two groups, obese exercise group(n=10) and normal control group(n=10). For 12 weeks, obese exercise group performed the aerobic exercise training that the program was composed by Yoon. The blood samples were taken before and after 12 week Paired t-Test was adopted to analyse the difference between before and after aerobic exercise training. [Results] body fat of obese exercise group was decreased 4.8% after aerobic exercise training(p<.01) and that of normal control group was decreased 0.1% during same time(NS). Among the blood lipoprotein, total cholesterol(p<.01), LCL-C(p<.01), and triglycerides(p<.05) of obese exercise group were decreased after aerobic exercise training, but not changed HDL-C of same group. Red blood cell, Hemoglobin(p<.65) of obese exercise group were increased after aerobic exercise training. Glucose of obese exercise group were decreased after aerobic exercise training(p<.05), but not changed in Ca and P. [Conclusion] In conclusion, aerobic exercise training for 12 weeks seems to reduce body might and body fat, and to change the profiles of blood Component in obese elementary children.

양성 및 음성 정신분열증 환자의 시각적주의폭에 관한 연구

최정인,이형영,윤진상 大韓神經精神醫學會 1988 신경정신의학 Vol.27 No.5

This study was performed to compare the visual attention span among three groups of 22 negative schizophrenics, 29 positive schizophrenics and 30 normal controls. The narrowing and broadening of attention span were tested by comparing correct recognition responses of peripheral visual stimulus. The results are as follows : 1) There was a significant difference in the total number of correct recognition responses among three groups; In controls, the total number of the correct recognition responses was highest and this was followed by positive schizophrenics(P<0.01). The number of the correct recognition responses was higher in larger stimulus size than in small stimulus size in all three groups(P<0.01). 2) Comparing groups and stimulus size; there was no significant difference in large stimulus size. In small stimulus size, there was significant difference between postivive schizophrenics and controls(P<0.05), between negative schizophrenics and controls(P<0.01), and between negative schizophrenics and positive schizophrenics(P<0.01). 3) Comparing groups and display angle, there was no significant difference in display angle 2˚ among three groups, while there was significant difference in display angle 12˚ between negative schizophrenics and controls(P<0.01), and significant difference in display angle 25˚ between negative schizophrenics and controls and between negative schizophrenics and positive schizophrenics(P<0.01), respectively. In summary, these results suggest that negative schizophrenics, unlike postive schizophrenics and controls, are only able to recognize large peripheral stimulus within a narrow display angle, because of narrowing of attention span.

비만 개선 효과를 지닌 탄수화물 및 지방 흡수 억제 기능성 식이조성물 개발

윤유식,최선미,홍순복,홍정미,김정원,이홍석,홍성길 한국조리과학회 2002 한국식품조리과학회지 Vol.18 No.3

In a previous study, we developed a new food additive as an egg yolk antibody (IgY) against carbohydrate digestion enzymes for the regulation of blood glucose level and weight control. The IgY delayed and decreased the increment of blood glucose level after administration of sucrose in human being by 30% in 20∼30 min. We also developed a lipase inhibitor as a water extract of two kinds of herb, Platycodon grandiflorum and Solanum melongena. Twenty three volunteers were subjected to the intake of the egg yolk IgY plus the herbal extracts for 50 days. In average, the treated subjects appeared to lose 1.96 ㎏ of body weight and 3.4 ㎏ of body fat mass during the treated period. Furthermore, Panniculus adiposus and breech size were significantly decreased during the experimental period. Above results suggested that the administration of the dietary additives composed of egg yolk IgY and natural herbal extract improve the obesity by the decrement of body weight and body fat mass.

도심지 터널형 방음벽의 환경적 요인 및 외관 디자인에 관한 연구

최정민,윤태호,박창섭,이경희,박진석 국립7개대학공동논문집간행위원회 2005 공업기술연구 Vol.5 No.-

This study is to obtain a basic data for a better environment and visual design improvement for the sound barrier tunnel located along the overpasses which passed through downtown areas. For this purpose, the traffic noise was measured in Daegu. In addition. using the sound analysis software, equivalent sounds were checked and analyzed. Finally, the alternatives of sound barrier tunnel were proposed.

Carbamoylethyl Starch의 製造와 종이 製造時 添加效果에 관한 硏究

尹世永,崔正箕,鄭文箕,趙炳默,吳正壽 동국대학교 생명자원과학대학 연습림 1995 연습림논문집 Vol.- No.4

Recently, paper strength properties come up to be lowered by increasing ratio of utilization of recycling paper. In order to overcome these problems, strengthening agents which may cause enviromental problems have been used. Therefore, acrylamide was added to starch which is a cheap natural polymer, carbamoylethyl starch(CES) with high activity was prepared, and so the applicability as a paper additive was examined. The results are following; FT-IR spectra of CES of which degree of substitution was 0.25 showed strong C=O band at 1680㎝^-1 which corresponds the carbonyl group n amides(amide Ⅰ). Analysis of bravender viscosity showed that cooking start point of CES is 60℃ and instant viscosity is 830 B.U.(bravender unit). Effect of carbamoylethl DS on strength properties was resulted that CES of DS 0.20 appeared to be the best choice for making handsheets from KOCC with good overall strength properties, and it was selected as standard sample. Effect of pH on strength properties was obvious for their increasing values as decreasing pH. Also, a 5-fold increase in size rate as well as significant increase in wet-tensile strength were obtained in handsheets from KOCC by 3% wet-end addition of CES.