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기업환경과 경영전략에 관한 연구 : 특히 marketing 환경과 전략을 중심으로
현학순 제주대학 기업경영연구소 1976 經營論集 Vol.6 No.1
The purpose of this article as to suggest the devices which manager can achieve management strategy adapting to changes of business environment efficeintly and effectively, thus this study focuses on the marketing environment and strategy. Business enterprises could not achieve within a vacumm tube in a laboratory but in the environments surrounded the interested party. For that reason, we regard business enterprises as a system interacts with the environment, therefore not only must an effective management be able to recognize change but, preferably, so that he will have time to meet it he should be able to anticipate change. There are many kinds of business environment of which marketing envir- onment is more important. Since unexpected changes in marketing curcumstances related to economic marketing environment, social marketing environment. legal marketing environment, technical marketing environment and human resources within the business enterprises affect to business enterprises seriously, the esta- blishment of business strategy is based on the right understanding and decision on these. An important factor and the developmental process in marketing strategy can be summarized to the following steps, First, policy making Second, establishment of market target Third, creatin of marketing mix etc,. Therefore the areas which hold "Oil Dollar" can be considered as market target. in order to achieve the exporting marketing strategy on the other hand 4 P (product, price, place and promotion) affects success and falure of exporting marketing strategy. But managers in Korea do not endeavoring to solve the problems such as a forcast on the exporting market environmental changes and strategy to meet the changes but dependent upon the government's policy. Since the government's policy for a reform of the pre-modern distribution stru-cture will not be continued infivitely, manager must develop his ability to deal with the above problems voluntarily,
허대경 제주대학 기업경영연구소 1970 經營論集 Vol.1 No.1
Ⅰ. Introduction Even though the Farm-Land Reform had been carried out after the Korean Liberation of 1945, the farm household economy in Korea still depends only upon family labor. Even after farm land reform, the lack of economic planning on farm structure has brought about the proliferatbn of the poor and small farming household. The average under distributed cultivation per farm household in the country is less than 0.9 Chung-bo; the average income per household is only 60.1% of the income earned by every farming family in 1967. This has brought about the collapse in the balance of the national economic progress which has been the country's economic policy. Ⅱ. The Surplus of the Farm Household Economy There are many reasons for this income deficit in the farm-household, but all of tbses reasons are closely connected with the cost of 1iving.It may be simply described as follows; 1) Most farm households might be expected to run deficit since their cost of living is the same as that of town's people. 2) A farming house having betwten 0.5 chung-bo and 1 chung-bo under cultivation must expect a deficit, if they have only their agricultural income to pay for their living expenses. Ⅲ. The structure of 'the income and the environment of the farming house. The larger the size of farming the greater their income; The smaller the scale of farming the less their income. Farm household income is almost proportionated to its size: The average farm household income per capita in Korea is the level of about 150,000 won. Ⅳ. Analysis on the result of farming management. The average land under cultivation of each farmhousehold is 0.9 chung-bo and the farm familis having under I chung-bo amounts 67.6% of all farm houses Farm households often have side-businesses with earning capacity. As a result there are many poor farm households. Agricultural products are produced by manual labor in Korea. Needless to say, this labor is often enough extremely strenuous. There is little earning expenses of farmer's in these situations. The purpose of the farming business in the country is to mike a family living, therefore they do not count their family labor in the cost of production. Farmers in Korea have traditionally consideired their family labor as 'Gong-zza" (income without any charge). For this reason, We can't expect to account the exp-mses for agricultural productions to be modern or to n;ake a business profit.But now, the farm household economy is permeated by the reproductive productive proceses of the ecororny under capitalism in which the family labor ability can become a commodity. Though such a process, the idea that family labor is "Gong-zza"(i.e. The gain by free of charge) will be gradually changed. Ⅴ. Conclusion The first, problem that requires immediate attention is to redistribute farm land, for this will surely promote farm surpluses and the modernization of the agriculture industry in Korea, as well as raise the economic efficiency of farm land now in use. There are many reasons for putting together management units of poor and small farm households in order to set up the co-operation of agriculture as a method to improve its structure. This improved structure will be ab!e to make reinvestment funds available. In addition, agricultural management will be on a larger scale as a result of this. Therefore, this will not only obviously increase productivity but also farm household income per capita will be on a parity with that of town's people,