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PROFILING TOURISTS' ROLES AND MOTIVES IN MACAO
Ching-Chi (Cindia) LAM, Tze-Ngai (Louis) VONG 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
Twenty-one million tourists have come to Macao during Year 2006, and a further 17% increase is expected for Year 2007. This is an astonishing figure where there is only 526 thousands population and an area of 28.2 square kilometer. This research has investigated and identified the roles and motives of the tourists coming to Macao, so investors can best distribute their scare resources, while government can set up strategic plans that balance the benefits between the commercial and residential sectors. Aside from possible opportunities, potential issues or problems with the consideration of sustainable tourism is also discussed. Data collected have undergone factor analysis to identify the influential factors, in which the scenery and landmarks of Macao, the culture and heritage as well as the Portuguese cuisine are the major motives of the visiting tourists.
Profiling Tourists’ Roles and Motives in Macao
Ching-Chi (Cindia) LAM, Tze-Ngai (Louis) VONG 한국문화관광학회 2008 문화관광연구 Vol.10 No.1
Twenty-one million tourists have come to Macao during Year 2006, and a further 17% increase is expected for Year 2007. This is an astonishing figure where there is only 526thousands population and an area of 28.2 square kilometer. This research has investigated and identified the roles and motives of the tourists coming to Macao, so investors can best distribute their scare resources, while government can set up strategic plans that balance the benefits between the commercial and residential sectors. Aside from possible opportunities, potential issues or problems with the consideration of sustainable tourism is also discussed. Data collected have undergone factor analysis to identify the influential factors, in which the scenery and landmarks of Macao, the culture and heritage as well as the Portuguese cuisine are the major motives of the visiting tourists.