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Bad communication, bad service
Shannon Blair 한국마케팅과학회 2016 마케팅과학연구 Vol.26 No.4
A customer of Vista Banking (name disguised), who is their brand preference, loses their credit card and wants to cancel the card before any fraudulent activities take place. While calling the VistaBanking service number, the customer has troubles being able to understand the questions being asked so is then transferred to another representative for clearer communication. When transferred, more problems start to occur with not being able to cancel the credit card and the customer gets transferred to another part of the company. This then causes the customer to get very irritated and not get the help needed about the credit card they have lost. This arrangement is a negative trade talk highlighting the customer service to loyal customer communication relationship.