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The Samsung Saga: Success Story of Smartphone Giant
Priya Malhotra,Saumya Gupta Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.1
This paper is a case study on the Samsung’s Smartphones business. It made an attempt at identifying the major factors that led to its brilliant growth, and addressing the challenges faced on the way and how Samsung overcame them. In the first section, the paper highlights and discusses two most important turning points that shaped the success of Samsung- 1993 Frankfurt Declaration in which Kun-Hee Lee conveyed to the team his new vision for Samsung, and 2012 Samsung Galaxy S3 launch with better features and design that helped Samsung become a globally acclaimed smartphones market player. The second section discusses the two most important factors behind Samsung’s smartphones success- Work Culture and Marketing mix strategies. Samsung’s focus on meritorious work culture has helped it motivate its employees. The third section gives a detailed competitor analyses wherein Samsung’s three major competitors namely, Apple, Xiaomi and Huawei are discussed. The section helps the readers understand how Samsung is placed in the market in comparison to its competitors. The last section contains SWOT analyses of Samsung. In the end, a crisp conclusion along with learnings from the case and the future prospects of the company has been presented. The paper will be helpful to business professionals, academicians and students trying to understand the success factors behind a major technology giant. The key learnings are the importance of good work culture and a healthy marketing mix essential for a business in a highly competitive environment.
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Singh Bhupendra Pratap,Nair Arathi,Kumari Sweety,Kumari Saumya,Kuamr Krishan,Gupta Jyotsana 한국기상학회 2024 Asia-Pacific Journal of Atmospheric Sciences Vol.60 No.2
The severe acute respiratory syndrome (SARS-CoV-2), also referred to as COVID-19 originated in the Wuhan city of Hubei Province of China in late December 2019 and spread to more than 200 countries, including many in Southeast Asia. This review has established a close relationship between the spread of coronavirus and air pollution and suggests that the prevailing environmental factors played a role in the spread of infection in the region. The rate of coronavirus transmission significantly declined as effective strategies and measures such as lockdowns, quarantine curfews, and country-wide lockdowns were adopted, eventually resulting in a dramatic improvement in air quality in different South Asian countries. The imposition of the lockdown improved air quality, contributing to lower incidences of COVID-19 infection and fatality rates across the region. Studies conducted by various scientists indicated a significant reduction in the level of air pollutants, especially the particulate matter (PM10, PM2.5) CO, SO2, and NO2 due to stringent restrictions on movement, shutting down of most industries, and halting of commercial and construction activities. However, ozone levels did not show any significant decrease. The results provided by the various agencies clearly suggest that the respiratory spread of infections is directly proportional to the air-quality parameters, and steps taken to decrease the particulate matter and other pollutants can help in containing the infection. The studies can help understand the epidemiology of the disease and thus serve as a useful tool for governments to manage the spread of respiratory infections and help mitigate air pollution and disease spread by adopting staggered lockdowns.
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