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EXAMINING THE PREDICTORS OF DESTINATION CHOICE : A STRUCTURAL EQUATION MODELING (SEM) APPROACH
Nik Kamariah Nik Mat,Amin Idris,Azizah Daut 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
The purpose of this study is to examine the factors that predict tourists destination choice. From the literature, four antecedents of destinations choice (3 items) were identified: cognitive evaluation of attractiveness (10 items), services (5 items), cultural attractions (3 items) and safety (3 items). All measurement and structural models were subjected to confirmatory factor analysis using AMOS 6 and later the structural model was tested for its causal relationships. Findings indicate that cultural attraction and safety are significant predictors of destination choice and that the hypothesized model demonstrates goodness of fit.