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Haidilao's Journey to Captivate Global Diners with the Most Traditional Chinese Food
정경화,Hien Thu Pham,Nghia Trong Phung,Phuong Ngoc Minh Tran,Quan Duy Anh Nguyen Academy of Asian Business (AAB) 2022 Academy of Asian Business Review Vol.8 No.1
Haidilao, which was established in 1994 in China, is a global hot pot chain. After going through several crises, Haidilao succeeded to attract global diners and became a world-renowned restaurant chain. This case introduces Haidilao’s globalization story which is unprecedentedly successful in the foodservice industry. Through continuous innovation, Haidilao has built a unique system in terms of foodservice operations. First, it set up a closely connected supply chain network that can stably and rapidly supply high-quality raw food materials to overseas restaurants. Secondly, it developed unique and diverse service practices that other firms cannot imitate. Thirdly, it established an effective human resources management system that can foster employees with good attitudes and high commitments. These success factors of Haidilao in the global market are analyzed in detail. Then, implications are discussed. Lastly, future challenges and recommendations are followed. This case serves as a valuable lesson for foodservice firms that want to enter and survive in the competitive global market.
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