http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Ken Kumagai 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).
Ken Kumagai 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
Kumagai Ken,Nagasawa Shin’ya 한국마케팅과학회 2021 Journal of Global Fashion Marketing Vol.12 No.3
This study explores the location effect on consumers’ perceptions of a particular apparel brand’s prestige when a fashion store is operated adjacent to the apparel boutiques of other prestigious brands. It also aims to examine variations in this effect according to consumers’ brand commitment levels. Via a survey conducted in Japan, the influence of prestige disparity between a particular apparel brand and adjacent brands on perceived brand prestige was assessed across different store location frames. The data reveal that a consumer perceives a particular brand prestige to be higher than before when the prestige of its adjacent brand is moderately higher than its own (assimilation), while this effect disappears once the prestige disparity becomes large. The data also suggest that the assimilation effect is more obvious when a consumer’s calculative brand commitment is high, while the influence of his/her affective commitment level is insignificant. These results suggest that managers should assess whether the prestige disparity is adequate between their brands and adjacent ones and take note of calculative commitment levels of target consumers to predict the location effect on their brand equities.
A STUDY ON NUTRITIONAL STATUS OF TRACE MINERALS OF CATTLE IN JAVA IN INDONESIA
Kumagai, H.,Ishida, N.,Katsumata, M.,Yano, H.,Kawashima, R.,Jachja, J. Asian Australasian Association of Animal Productio 1990 Animal Bioscience Vol.3 No.1
The nutritional status of trace minerals in cattle of Java in Indonesia was investigated by evaluating Cu, Fe, Mo, Zn and Mn concentrations in diets and livers, and Cu and Zn concentrations in blood plasma. Investigations were conducted on Jonggol (West Java), Malang (East Java) and Mojokerto (East Java) in both the rainy and the dry seasons in 1988. In Jonggol, low Cu concentrations in diets showing 7.1 mg/kg in the rainy season and 10.9 mg/kg in the dry season were observed and all plasma samples showed Cu concentrations below the critical level ($0.65{\mu}g/ml$). Thirty percent of the liver samples in Malang and 54% of those in Mojokerto showed lower Cu concentrations than the critical level (75 mg/kg on a dry matter basis). Fe concentrations in diets from the three regions showed a wide variation of values ranging from 249 to 30,000 mg/kg. A large amount of Fe was accumulated in livers from Malang and Mojokerto, giving average concentrations of 498 mg/kg. Zn concentration in diet and plasma samples were close to the borderline and some Zn concentration in these samples showed deficient levels. Mo and Mn concentrations in diets and livers showed normal levels.
Kumagai Ken,Nagasawa Shin’ya 한국마케팅과학회 2023 Journal of Global Fashion Marketing Vol.14 No.2
The study examines consumers’ brand evaluation when a sustainable polyester based on new bottle recycling technology is used in the fashion sector. Additionally, the study assesses the luxury value priorly perceived from a brand and its effect on con- sumers’ brand evaluations based on this sustainable development type. According to 440 samples collected in Japan, structural equa- tion modeling reveals that the use of sustainable polyester increases perceived quality risk toward a product. The data also show that perceived luxury brand value complementarily reduces this risk perception and increases brand trust, thereby contributing to consumers’ brand attitude and purchase intention. Additionally, these effects of perceived luxury value on brand trust and perceived risk are found even in the case of low-luxury brands. According to the data, by building/enhancing luxury brand attributes prior to launching sustainable projects, companies are likely to increase the desirable consumers’ brand evaluation based on brand-related sustainable development thereafter. The results imply that luxury firms can play a leading role in sustainable development because their brand attributes inhibit consumers’ risk perceptions of this new industrial product. Meanwhile, the data imply that companies cannot instantly increase brand trust through the launch of sustain- able products, although environmental sustainability is socially desirable.
A STUDY ON THE MINERAL STATUS OF BEEF AND DAIRY CATTLE AND BUFFALO IN CENTRAL THAILAND
Kumagai, H.,Swasdiphanich, S.,Prucsasri, P.,Yimmongkol, S.,Rengsirikul, B.,Thammageeratiwong, P. Asian Australasian Association of Animal Productio 1996 Animal Bioscience Vol.9 No.5
Nutritional status of minerals of beef and dairy cattle and buffalo in central Thailand were investigated by evaluating the mineral concentrations in feedstuff and blood plasma of animals. Three crossbred beef cow herds, a native cow herd, a buffalo female herd and 3 dairy cattle herds which consisted of the herds of lactating cows, dry cows and heifers were studied in both rainy and hot seasons. Low Na concentrations (<0.07% on a dry matter basis) in pasture samples from the fields for a cross bred beef cow were observed. Copper concentrations in all the pasture samples ranged from 3.7 to 13.5 mg/kg. Iron and Se concentration in pasture samples had a wide variety ranging from 185 to 1,345 and 0.033 to 1.127 mg/kg, respectively. The concentrations of K, Ca, Mg, P, Zn and Mn in total diets were higher than the requirements for beef and dairy cattle. Some animals with subnormal plasma Cu concentrations(< $0.65{\mu}g/ml$) existed in each herd. The animals which showed subnormal plasma Se concentrations(< $0.03{\mu}g/ml$) were observed in beef cow herds. The concentrations of Ca, Mg and Zn in plasma of animals were normal. Attention should be paid to the deficiencies in Na, Cu and Se of the animals in central Thailand.
Kumagai, Hozumi,Kusaba, Hitoshi,Okumura, Yuta,Komoda, Masato,Nakano, Michitaka,Tamura, Shingo,Uchida, Mayako,Nagata, Kenichiro,Arita, Shuji,Ariyama, Hiroshi,Takaishi, Shigeo,Akashi, Koichi,Baba, Eishi Asian Pacific Journal of Cancer Prevention 2014 Asian Pacific journal of cancer prevention Vol.15 No.1
Background: Antiemetic triplet therapy including dexamethasone (DEX) is widely used for patients receiving highly emetogenic chemotherapy (HEC). In Japan, the appropriate dose of DEX has not been established for this combination. Materials and Methods: To assess the efficacy and safety of increased-dose DEX, we retrospectively examined patients receiving HEC with antiemetic triplet therapy. Results: Twenty-four patients (fosaprepitant group) were given an increased-dose of DEX (average total dose: 45.8mg), fosaprepitant, and 5-HT3 antagonist. A lower-dose of DEX (33.6mg), oral aprepitant, and 5-HT3 antagonist were administered to the other 48 patients (aprepitant group). The vomiting control rates in the fosaprepitant and aprepitant groups were 100% and 85.4% in the acute phase, and were 75.0% and 64.6% in the delayed phase. The incidences of toxicity were similar comparing the two groups. Conclusions: Triplet therapy using an increased-dose of DEX is suggested to be safe and effective for patients receiving HEC.
A STUDY ON NUTRITIONAL STATUS OF MACRO MINERALS OF CATTLE IN JAVA IN INDONESIA
Kumagai, H.,Ishida, N.,Katsumata, H.,Yano, H.,Kawashima, R.,Jachja, J. Asian Australasian Association of Animal Productio 1990 Animal Bioscience Vol.3 No.1
Nutritional status of cattle in Java in Indonesia was investigated by evaluating P, Ca, Mg, K and Na concentrations in forage and plasma inorganic phosphorus (Pi), Ca and Mg, hematocrit and hemoglobin concentrations of cattle during both rainy and dry seasons in 1988. Investigations were conducted at Jonggol (West Java), Malang (East Java) and Majokerto (East Java). Low P content in forage averaging 0.11% on a dry matter basis, high Ca:P ratio in forage in the rainy season (7.7:1) and low plasma Pi concentrations averaging 4.71 mg/dl were observed in Jonggol. In all three places, Ca content in forages was higher than the requirement according to the NRC standard and plasma Ca concentrations were above the critical level. During the rainy season forty percent of cattle in Malang and Mahokerto showed plasma Mg concentrations below 2mg/dl in spite of normal Mg and K content in forage. Forage samples from each place showed a wide variety in Na content, and Na content of two thirds of forage samples was lower than the requirement according to the NRC standard. Hematocrit and hemoglobin concentrations in Malang and Majokerto showed higher values than the normal range.
Kumagai, M.,Myung, S.T.,Katada, Y.,Yashiro, H. Pergamon Press 2016 ELECTROCHIMICA ACTA Vol.211 No.-
Type 310S stainless steel bipolar plate is investigated by means of single cell operated at several current densities for 500h. During the cell operations, the voltage decay is drastic at a lower current density (139mV at 0Acm<SUP>-2</SUP>), while the fluctuation is mitigated at a higher current density (21mV at 0.5Acm<SUP>-2</SUP>). The operation results are highly related to the surface conditions of bipolar plates, in particular, the cathode part. At the lower current density, the thickened layer mainly composed of iron oxide layers appears. Meanwhile, the outermost surface is enriched with thin chromium oxide layers when the higher current is applied. It is likely that the thick passive layer on the type 310S stainless steel increases the interfacial contact resistance between the gas diffusion layer and the bipolar plates of the cathode, thereby resulting in progressive voltage decay during the operation. Interestingly, general corrosion is not involved throughout the cell operation, confirming the superiority of type 310S stainless steel under the cell operation environment.