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        When there is a will, there is a way: A Quantitative Comparison of the Newspaper Coverage of the 2004 Summer Paralympic and Olympic Games

        Ik Young Chang,Jane Crossman 체육과학연구원 2009 International Journal of Applied Sports Sciences Vol.21 No.2

        This study analyzed the coverage of the 2004 Summer Olympic and Paralympic Games by the South Korean national newspaper, the Chosun Ilbo. Quantitative methods were used to compare the amount and size of the coverage devoted to the 2004 Summer Olympic Games (August 13-30, 2004) and Paralympic Games (September 17-30, 2004) for both articles and photographs. A total of 277 articles (Olympics 261, Paralympics 16) and 237 photographs (Olympics 220, Paralympics 17) were analyzed. For articles and photographs, z-scores for proportion in size and chi-square (χ2) in frequency were used to determine difference of the coverage between the Olympic and Paralympic Games. There was a significant difference (p<.001) for both articles and photographs between the Olympics and Paralympics (Olympics: articles=3002.2 sq. inches, photographs=3043.9 sq. inches; Paralympics: articles=248.9 sq. inches, photographs=197 sq. inches). In terms of location of text, the Paralympic coverage was found primarily on the first page of the sport section compared to the Olympic Games where the majority of coverage was on the inside pages of the sport section (p<.05). The amount of the Olympic coverage for South Korean (domestic) and international athletes was equal; whereas for the Paralympics, Korean athletes were covered more often than international athletes (p<.05). Reasons for the results are discussed and compared to previous quantitative studies examining the newspaper coverage of other international sporting events.

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