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PATTERNS IN MARKETING PRACTICES OF RUSSIAN COMPANIES ACROSS FOUR FINANCIAL GROUPS
A.Grigoriev,Darya Lagutaeva,Olga Tretyak 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
This paper broadly addresses the development of optimal marketing budget allocating among firms in the Russian market and applies methodologies produced by the contemporary marketing practices (CMP) project (New Zealand, the university of Auckland). From that project, it would seem that there are two separate paradigms that distinguish modern firms, namely a transactional approach and a relational approach. In a transactional type, the marketing campaign depends entirely upon closing the sale, based on a marketing miх or 4P conception. Relational marketing is based, rather, on a long term relationships with the customer, and it is generally typical of B2B markets where a limited number of companies try to develop customer’s loyalty due to the strong competition. Using marketing practices according to these two paradigms in Russia as an emerging market, however, reveals a difficulty in determining how to apply the CMP method to businesses: how is firm efficiency in these markets associated with one paradigm or the other? Is the situation in Russia typical for transition or emerging markets, or is it closer to that of advanced market economies, and which patterns in marketing practices do companies from different financial level prefer? Finally, how can firms use this approach to optimize marketing resources allocation? These questions were not resolved by the CMP project, yet they are critical for understanding the evolution of firms in transition countries such as Russia. The theoretical understanding in the literature shows a general cross-country relationship between marketing practices and firm efficiency. It is generally admitted that marketing creates value for a company, e.g. by analyzing customer database, selecting profitable clients segments, activities of the company, choosing an appropriate business model and strategic direction of the company. These are some of the most prominent reasons why marketing and company’s revenues are closely connected (Doyle, 2000; Rust et.al. 2004). The literature on marketing practices additionally identifies several regularities for developed and emerging markets: 1. Increased effectiveness can be achieved primarily by using database technology: switch marketing attention from markets to customers (individuals) and analyze clients flow. (Sheth and Sisodia, 2002; Rust and Chung, 2006) 2. Markets should be aimed not only at the customer acquisition but also at the customer retention. (Sheth and Sisodia, 2002) 3. Marketing is mostly characterized by delayed effect in time, implying companies should relate marketing activities with longer term effects (Dekimpe, Hanssens, 1995). 4. The consumer-company interrelation influence on the cumulative level of the marketing assets of the company. (Reinartz and Kumar, 2002)
Tanchuk, V.,Grigoriev, S.,Lyublin, B.,Maquet, P.,Senik, K.,Pak, S.,Udintsev, V. North-Holland ; Elsevier Science Ltd 2016 Fusion engineering and design Vol.109 No.1
For effective vacuum leak testing all cooling circuits serving the ITER vessel and in-vessel components shall be drained and dried so that after this procedure taking less than 100h the purge gas passing through a component has water content less than 100ppm. This process is four-stage, with the first stage using a short blast of compressed nitrogen to blow most of water in the coolant channels out of the circuit. This process is hindered by volumes which trap water due to gravity. To remove the trapped water, it is necessary, first, to heat up the structure by hot and compressed nitrogen, and then water is evaporated by depressurized nitrogen. The cooling system of the ITER Diagnostic Equatorial Port Plugs is of a complicated hydraulic configuration. The system branching might make difficult removal of water from the piping in the scheduled draining mode. The authors have proposed the KORSAR computation code to simulate draining of the GEPP cooling circuit. The numerical simulation performed has made it possible to describe the process dynamics during draining of the entire GEPP cooling circuit and to define the process time, amount and location of residual water and evolution of two-phase flow regime.
DELAYED HYDRIDE CRACKING IN ZIRCALOY FUEL CLADDING - AN IAEA COORDINATED RESEARCH PROGRAMME
Coleman, C.,Grigoriev, V.,Inozemtsev, V.,Markelov, V.,Roth, M.,Makarevicius, V.,Kim, Y.S.,Ali, Kanwar Liagat,Chakravartty, J.K.,Mizrahi, R.,Lalgudi, R. Korean Nuclear Society 2009 Nuclear Engineering and Technology Vol.41 No.2
The rate of delayed hydride cracking (DHC), V, has been measured in cold-worked and stress-relieved Zircaloy-4 fuel cladding using the Pin-Loading Tension technique. At $250^{\circ}C$ the mean value of V from 69 specimens was $3.3({\pm}0.8)x10^{-8}$ m/s while the temperature dependence up to $275^{\circ}C$ was described by Aexp(-Q/RT), where Q is 48.3 kJ/mol. No cracking or cracking at very low rates was observed at higher temperatures. The fracture surface consisted of flat fracture with no striations. The results are compared with previous results on fuel cladding and pressure tubes.
DELAYED HYDRIDE CRACKING IN ZIRCALOY FUEL CLADDING – AN IAEA COORDINATED RESEARCH PROGRAMME
C. COLEMAN,V. GRIGORIEV,V. INOZEMTSEV,V. MARKELOV,M. ROTH,V. MAKAREVICIUS,Y. S. KIM,KANWAR LIAGAT ALI,J.K. CHAKRAVARTTY,R. MIZRAHI,R. LALGUDI 한국원자력학회 2009 Nuclear Engineering and Technology Vol.41 No.2
The rate of delayed hydride cracking (DHC), V, has been measured in cold-worked and stress-relieved Zircaloy-4 fuel cladding using the Pin-Loading Tension technique. At 250 °C the mean value of V from 69 specimens was 3.3(±0.8)x10⁻⁸ m/s while the temperature dependence up to 275 °C was described by Aexp(-Q/RT), where Q is 48.3 kJ/mol. No cracking or cracking at very low rates was observed at higher temperatures. The fracture surface consisted of flat fracture with no striations. The results are compared with previous results on fuel cladding and pressure tubes.
Wear Debris Analysis using the Color Pattern Recognition
Chang, Rae-Hyuk,Grigoriev, A.Y.,Yoon, Eui-Sung,Kong, Hosung,Kang, Ki-Hong Korean Tribology Society 2000 KSTLE International Journal Vol.1 No.1
A method and results of classification of four different metallic wear debris were presented by using their color features. The color image of wear debris was used far the initial data, and the color properties of the debris were specified by HSI color model. Particles were characterized by a set of statistical features derived from the distribution of HSI color model components. The initial feature set was optimized by a principal component analysis, and multidimensional scaling procedure was used fer the definition of a classification plane. It was found that five features, which include mean values of H and S, median S, skewness of distribution of S and I, allow to distinguish copper based alloys, red and dark iron oxides and steel particles. In this work, a method of probabilistic decision-making of class label assignment was proposed, which was based on the analysis of debris-coordinates distribution in the classification plane. The obtained results demonstrated a good availability for the automated wear particle analysis.