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      • KCI등재

        Staying Competitive in the Fast-Fashion Era in a Developing Economy

        Chuma Chipo,Chipambwa Walter,Komichi Rufaro 한국복식학회 2018 International journal of costume and fashion Vol.18 No.2

        The purpose of this study was to examine strategies which clothing manufacturers had employed to make themselves more competitive in the era of fast fashion. The Zimbabwean fashion industry is facing fierce competition from imported fast-fashion products which are lower priced and offer consumers a variety of designs from which to choose. The study made use of a qualitative approach with multiple case study design. In-depth interviews were used to gather data from participants, who were selected using the purposive sampling. The study found that clothing manufacturers had resorted to sub-contracting garment manufacturing work, promoting the buy-Zimbabwe campaign and developing in-house brands. This study offers insights into how the fast-fashion era has impacted the local fashion industry and unveils the practical solutions that local clothing manufacturers have embraced in a bid to remain operational and become globally competitive.

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        An Examination of the Upcycling Design Process of Used Clothes among Fashion Design Students: Towards an Approach for Sustainable Fashion Design Practice

        Chipo Chuma,Tariro Muza,Walter Chipambwa 한국복식학회 2019 International journal of costume and fashion Vol.19 No.2

        Upcycling is a strategy that supports material recirculation and thus reduces landfilling of fashion waste. The study examined the upcycling design process of used clothes among Fashion Design students with a view to analyze what design skills students need for sustainable fashion design practices. A class of nine Fashion Design students was selected from one university in Zimbabwe for the study. The steps that participants followed revealed an irregular pattern in the upcycled design process. The findings demonstrate that problem-solving skills, high-level design thinking, creativity, and a greater understanding of fabric properties are required to upcycle textile waste and thus create products that can be accepted as new fashion. Based on the analysis of the differences between the upcycled design process and the new material design process, it can be concluded that the outcome of the upcycled design process is naturally highly unpredictable. Fashion Design education should challenge students to think creatively of alternatives to invent sustainable designs by utilizing textile waste.

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        Online Instructional Material for Computer Aided Garment Pattern Making Training in Colleges: A Case Study of Zimbabwe

        Mupfumbati Linet,Chuma Chipo,Chimbindi Felisia 한국복식학회 2021 International journal of costume and fashion Vol.21 No.1

        The purpose of this study was to develop an online instructional material for computer aided (CAD) pattern making training in Zimbabwe Polytechnics. The study adopted an experimental design to develop the material. The study identified that CorelDraw; open access software, can be used for the development of basic block patterns. Through a screencast-o-matric tool and VSDC Video Editor, a screen cast was developed to show the progression of size 12 straight skirt block development on the computer screen. The instructional material was tested to thirty Fashion Design students and five pattern making instructors. Findings from the test suggest that majority of the students were able to follow step by step screen casts to develop the skirt block. It was concluded that screen-castscan serve as instructional materials to expose student to CADpattern making and can help instructors change face to face instruction from tradition demonstration lectures to more constructivist learning practices in practically based disciplines like Fashion Design. The authors argue that this study can assist instructors, who have challenges of acquiring subject specific educational software, with instructions on how to make instructional materials like screen casts for teaching CAD concept susing affordable and alternative software such as CorelDraw.

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