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RISS 인기검색어
- 검색키워드
- 저자 : Cengiz GÖ (검색결과 1 건)
- 무료
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FUTURE ASPECTS OF TEACHING TOURISM BUSSINES ENGLISH
Cengiz GÖ,K 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
In today's world technology develops and changes quickly. If we do not consider future in this highly changing world we would fall behind our competitors. Those changes force people renew themselves in education as well. This is another aspect of globalization. Our world is becoming a global village, and people are able to get in touch with each other quickly and easily. This interaction plays a vital role in tourism which is a comer stone of Service Industry. Also the share of tourism export increases nearly to 30% in the world economy. (http://www.world-tourism.org/facts/menu.html) Having a good communication will lead to better and high quality service in Tourism Industry. And good communication can be maintained by good Tourism Business English education. The methods that are used to teach foreign language in today's classes are not up to date and were developed under the conditions which were totally different from today. In this study, how should the Tourism Business English education be carried out in the future will be explained in the light of developments around the world. Education and language is as old as human history. People interacted and get in touch with each other in every pace of their lives. As the societies developed and got bigger the level of interaction increased as well. Also when prosperity level of people increased the life standards of people become better. As a result of this people's view changed on their life styles. People began to spare more time for themselves, and began to travel to the other countries for their holidays. Tourism is one of the important elements in economy of most countries. Countries try to attract more tourists every year. Every year many people travel around the world for different reasons. Those reasons include, holiday, business, health, religion etc. Each year number of those people who travel around the world reaches 763, 9 million. As mentioned above share of tourism export increases to nearly 30% in the world economy (http://www.world-tourism.org/facts/menu.html). As a result of this the need for qualified and educated staff increases rapidly. Tourism Business English is as important as job qualifications for a person who works in Tourism Industry. The need for foreign language in different sectors can be seen at Figure 1. English has been the most used language all over the world. It is one of the most taught and learnt languages in the world. English is everywhere. Some 380 million people speak it as their first language and another 600 million speak it as their second. A billion are learning it, about a third of the world's population is in some sense exposed to it and by 2030, it is predicted almost half of the world will be more or less proficient in it. It is the language of globalization - of international business, politics and diplomacy. It is the language of computers and the Internet. You'll see it on posters in Beijing, you'll hear it in pop songs in Tokyo, and you'll read it in official documents in Prague. Deutsche Welle broadcasts in it. Bjork, an Icelander, sings in it. French business schools teaching it. It is the medium of expression in cabinet meetings in Bolivia. English is now the global language. (20,000 Teaching Jobs (English) Oxford Seminars. Retrieved on 2007-02-18.) Business English must be seen in the overall context of English for Specific Purposes (ESP), as it shares the important elements of needs analysis, syllabus design, materials selection and development which are common to all fields of work in ESP. As with other varieties of ESP, Business English implies the definition of a specific language corpus and emphasis on particular kinds of communication in a specific context.
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