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      • Evaluating Conversion Rate from Advertising in Social Media using Big Data Clustering

        Alyoubi, Khaled H.,Alotaibi, Fahd S. International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.7

        The objective is to recognize the better opportunities from targeted reveal advertising, to show a banner ad to the consumer of online who is most expected to obtain a preferred action like signing up for a newsletter or buying a product. Discovering the most excellent commercial impression, it means the chance to exhibit an advertisement to a consumer needs the capability to calculate the probability that the consumer who perceives the advertisement on the users browser will acquire an accomplishment, that is the consumer will convert. On the other hand, conversion possibility assessment is a demanding process since there is tremendous data growth across different information dimensions and the adaptation event occurs infrequently. Retailers and manufacturers extensively employ the retail services from internet as part of a multichannel distribution and promotion strategy. The rate at which web site visitors transfer to consumers is low for online retail, out coming in high customer acquisition expenses. Approximately 96 percent of web site users concluded exclusive of no shopper purchase[1].This category of conversion rate is collected from the advertising of social media sites and pages that dataset must be estimating and assessing with the concept of big data clustering, which is used to group the particular age group of people along with their behavior. This makes to identify the proper consumer of the production which leads to improve the profitability of the concern.

      • Deep Learning Based Rumor Detection for Arabic Micro-Text

        Alharbi, Shada,Alyoubi, Khaled,Alotaibi, Fahd International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.11

        Nowadays microblogs have become the most popular platforms to obtain and spread information. Twitter is one of the most used platforms to share everyday life event. However, rumors and misinformation on Arabic social media platforms has become pervasive which can create inestimable harm to society. Therefore, it is imperative to tackle and study this issue to distinguish the verified information from the unverified ones. There is an increasing interest in rumor detection on microblogs recently, however, it is mostly applied on English language while the work on Arabic language is still ongoing research topic and need more efforts. In this paper, we propose a combined Convolutional Neural Network (CNN) and Long Short-Term Memory (LSTM) to detect rumors on Twitter dataset. Various experiments were conducted to choose the best hyper-parameters tuning to achieve the best results. Moreover, different neural network models are used to evaluate performance and compare results. Experiments show that the CNN-LSTM model achieved the best accuracy 0.95 and an F1-score of 0.94 which outperform the state-of-the-art methods.

      • Stock News Dataset Quality Assessment by Evaluating the Data Distribution and the Sentiment Prediction

        Alasmari, Eman,Hamdy, Mohamed,Alyoubi, Khaled H.,Alotaibi, Fahd Saleh International Journal of Computer ScienceNetwork S 2022 International journal of computer science and netw Vol.22 No.2

        This work provides a reliable and classified stocks dataset merged with Saudi stock news. This dataset allows researchers to analyze and better understand the realities, impacts, and relationships between stock news and stock fluctuations. The data were collected from the Saudi stock market via the Corporate News (CN) and Historical Data Stocks (HDS) datasets. As their names suggest, CN contains news, and HDS provides information concerning how stock values change over time. Both datasets cover the period from 2011 to 2019, have 30,098 rows, and have 16 variables-four of which they share and 12 of which differ. Therefore, the combined dataset presented here includes 30,098 published news pieces and information about stock fluctuations across nine years. Stock news polarity has been interpreted in various ways by native Arabic speakers associated with the stock domain. Therefore, this polarity was categorized manually based on Arabic semantics. As the Saudi stock market massively contributes to the international economy, this dataset is essential for stock investors and analyzers. The dataset has been prepared for educational and scientific purposes, motivated by the scarcity of data describing the impact of Saudi stock news on stock activities. It will, therefore, be useful across many sectors, including stock market analytics, data mining, statistics, machine learning, and deep learning. The data evaluation is applied by testing the data distribution of the categories and the sentiment prediction-the data distribution over classes and sentiment prediction accuracy. The results show that the data distribution of the polarity over sectors is considered a balanced distribution. The NB model is developed to evaluate the data quality based on sentiment classification, proving the data reliability by achieving 68% accuracy. So, the data evaluation results ensure dataset reliability, readiness, and high quality for any usage.

      • Arabic Stock News Sentiments Using the Bidirectional Encoder Representations from Transformers Model

        Eman Alasmari,Mohamed Hamdy,Khaled H. Alyoubi,Fahd Saleh Alotaibi International Journal of Computer ScienceNetwork S 2024 International journal of computer science and netw Vol.24 No.2

        Stock market news sentiment analysis (SA) aims to identify the attitudes of the news of the stock on the official platforms toward companies' stocks. It supports making the right decision in investing or analysts' evaluation. However, the research on Arabic SA is limited compared to that on English SA due to the complexity and limited corpora of the Arabic language. This paper develops a model of sentiment classification to predict the polarity of Arabic stock news in microblogs. Also, it aims to extract the reasons which lead to polarity categorization as the main economic causes or aspects based on semantic unity. Therefore, this paper presents an Arabic SA approach based on the logistic regression model and the Bidirectional Encoder Representations from Transformers (BERT) model. The proposed model is used to classify articles as positive, negative, or neutral. It was trained on the basis of data collected from an official Saudi stock market article platform that was later preprocessed and labeled. Moreover, the economic reasons for the articles based on semantic unit, divided into seven economic aspects to highlight the polarity of the articles, were investigated. The supervised BERT model obtained 88% article classification accuracy based on SA, and the unsupervised mean Word2Vec encoder obtained 80% economic-aspect clustering accuracy. Predicting polarity classification on the Arabic stock market news and their economic reasons would provide valuable benefits to the stock SA field.

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