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- 저자 : 채희용 ; 구교봉 (검색결과 4 건)
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채희용 ; 구교봉 김천대학교 2004 김천대학교 논문집 Vol.25 No.-
Mobile content services are sold and provided to the end user by sev-eral actors - mobile network operators, third-party operators, content aggregators (ie, mobile applications infrastructure providers) and vari-ous content suppliers. The actors approach users through television, newspapers and Internet portals. There are a number of different ser-vices. Some examples include ring tones, games, directory enquiries, weat her forecasts, voting services, share prices, horoscopes and logo-types. There are also signs that it is primarily entertainment services that are selling The current market for mobile content services shows signs of estab-lishment thresholds, both as limitations to diversity and service devel-opment. It is therefore not a properly functioning market. The result is that the users do not get the best services possible at fair prices. This in its turn means that use is less than it could have been. Lower use leads to less knowledge, and poorer opportunities for the users to make use of new content services. A functioning market for mobile content services today would therefore facilitate the introduction of the next generation of mobile telephony.
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채희용 ; 구교봉 김천대학교 2003 김천대학교 논문집 Vol.24 No.-
Wireless advertising is a new, exciting marketing channel with unique feature, still in its infancy. The ability to send out targeted, customized information directly to the pockets of the consumer is a very appealing concept to most advertisers. The predictions of future industry growth are skyrocking and many players are eager to invest. However, many hesitate and some are even sceptical to the idea. The main concerns are consumer acceptance and effectiveness of the medium as a channel for advertising purpose. The need for increased knowledge in these two areas is therefore substantial. Before companies commit to this industry they want evidence of acceptance and effectiveness. The emergence of wire marketing technologies is creating unique opportunities for wireless carriers, advertisers and publishers to gener- ate new revenue streams through new and existing customers. As con- sumer adoption of wireless technology continues to increase, it is only a matter of time before marketing via wireless devices becomes an impor- tant part of all integrated data communication strategies. Despite discussions about the long-term viability of wireless market- ing and near-term implementation challenges, mobile marketing can benefit consumers, wireless service providers, publishers and advertis- ers by driving incremental revenue, enhancing consumer loyalty and providing convenience for mobile consumer.
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채희용 ; 구교봉 김천대학교 2000 김천대학교 논문집 Vol.21 No.-
Most companies realize that they need to change to a knowledge management system very quickly. However, there is deep concerns on how to implement it since there have been some successful and many failed companies. For the successful companies, their underly-ing principle is to share all the information they have with all their customs and business partners. On the top of that, each company has to decide how to handle information in a knowledge management system according to the following criteria: First, the cultual characteristics of each compa-ny(society) must be changed. Secondly, all employees must be able to share information with one another without fear of criticism. Thirdly, to gather and sort information in a systematic fashion by creating a database. Fourthly, employees should be encouraged to share information by some sort of compensation system (Money, awards, promotion, etc...) Fifthly, each company needs to establish an information technology infrastructure and framework for continu-ous improvement. Knowledge management system does not equate to downsizing, or BPR. In the 21st century, we need to understand the value of a mer-itocracy and its differences between the capitalist white collar, and brainist gold collar.
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채희용 ; 구교봉 김천대학교 2005 김천대학교 논문집 Vol.26 No.-
Ubiquitous computing, if finally realizable, seems to have so much to offer to our lives as envisioned by researchers.
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