http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
관광지 선택에 있어서 가족의사결정 유형이 관광행동에 미치는 영향
한진영(Jin Young Han),지계웅(Ke Yungl Ji) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.1
This paper aims to objectively analyze the influence of the decision-making patterns in a family on their tourism-related activities such as satisfaction, and their intention to recommend and revisit. To measure the scale of choice significance and satisfaction, this paper sets Gap variables, the counter samples of which were paired t-test to see if they have statistically significant difference. As a result of an objective analysis, it is suggested that such items as ``various leisure activities,`` ``the division of opinions among the company,`` ``tourist cost,`` ``convenience,`` ``local colors and products,`` ``interest pursuit,`` and ``demonstration effect`` have statistically significant difference. Among these items, only the ``demonstration effect`` shows higher satisfaction than tourists expect. In the other items, tourists are less satisfied than they expect. Accordingly, family resorts and tourist attractions are required to develop more active and appealing tourist commodities.