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- 저자 : 정훈희 ( Hoon Hui Cheong ) (검색결과 3 건)
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가족농 유형별 경영전략 차이 분석-우수농업경영체 농가를 대상으로-
정훈희 ( Hoon-hui Cheong ),김태연 ( Tae-yeon Kim ) 한국농업정책학회 2016 농업경영정책연구 Vol.43 No.3
Now that we face a paradigm shift in global agriculture, this study begins with examinations into which management strategies are taken and commanded by Korean family farms that benefit from agricultural policies in practice. The purpose of this study is to determine potential differences in management characteristics of domestic family farms depending on whether they expand their management. As a result, it was found that family farms which planned to expand their management showed a similar numerical distribution to those which did not so (96vs89). According to a crosstabulation analysis on family farms` management expansion, farm householder characteristics and agricultural management characteristics, it was found that there were more or less differences in several factors of management expansion, such as farm householder`s age, farming career, major crop, farming income, and property scale. Especially, there were significant differences in family labor force. Conclusively, it is advisable that Korean agricultural policies will have to reflect family farms` various management characteristics, their diverse activities and feedbacks to expand farming management, or their needs for management expansion in certain field.
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정훈희 ( Hoon Hui Cheong ),김사균 ( Sa Gyun Kim ),허승욱 ( Seoung Wook Heo ) 한국농촌지도학회 2009 농촌지도와 개발 Vol.16 No.2
This study aimed at finding directions for Korean agriculture to establish a new paradigm of sustainable development. Various problematic issues and concerns in the environment necessitate the transformation of Korea`s development paradigm from unconditional growth to Green Growth through new policies on green value and review of various advanced researches. In this research, the environment-friendly agriculture`s problems, particularly in agribusiness were analyzed. Drawing from Michael Porter`s Value Chain Analysis, this research developed a value chain model in agriculture that reflects the environment and the present situations. Future directions in the agriculture sector were also discussed. Korea realized food self-sufficiency through the green revolution in the early 1970s. However, a lot of problems have also occurred, including ground and water pollution and the destruction of ecosystems as a result of the overuse of pesticides and chemical fertilizers. In the late 1970s, the growing interest on environment-friendly agriculture led to the introduction of sustainable methods and techniques. Unfortunately however, these were not innovative enough to foster environment-friendly agriculture. Thereafter, the consumers` distrust on agricultural products has worsened and concerns about health have increased. In view of this, the Ministry of Food, Agriculture, Forestry and Fisheries introduced in December 1993 a system of Quality-Certified Products for organic and pesticide-free agri-foods. Although a fundamental step toward the sustainability of the global environment, this system was not enough to promote environment-friendly agriculture. In 2008, Korea`s vision is for Low Carbon Green Growth to move forward while also coping with climate change. But primary sectors in a typical value chain do not consider the green value of their operations nor look at production from an environmental perspective. In order to attain sustainable development, there is a need to use less resources and energy than what is presently used in Korean agricultural and value production. The typical value chain should be transformed into a closed-loop such that the beginning and the end of the chain are linked together. Such structure allows the flow of materials, products and even wastes among participants in the chain in a sustained cycle. This may result in a zero-waste sustainable production without destroying the ecosystem.
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김사균 ( Sa Gyun Kim ),최영찬 ( Young Chan Choe ),이광원 ( Kwang Won Lee ),정훈희 ( Hoon Hui Cheong ),김예영 ( Ye Young Kim ) 한국농촌지도학회 2009 농촌지도와 개발 Vol.16 No.1
The purposes of this study were (1) to highlight the importance of farm management. (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies. (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined. (4) to help cultivate one`s own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.
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