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        Push-Pull-Mooring 모형을 통한 호텔종사원의 이직의도 영향요인 이해

        양효진,장아청,장재협 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.9

        The primary goal of this study is to explore the factors that influence hotel employees’ turnover intention with the push-pull-mooring framework. In this study, while the push effect is defined as negative factors that lead hotel employees to leave the current hotel and consisting of work overload, role ambiguity, and job insecurity, the pull effect is defined as positive factors that attract hotel employees to a new place, which consists of availability and attractiveness. In addition, mooring is defined as subjective norms and switching costs that encourage or hinder turnover. The results showed that role ambiguity and job insecurity significantly influence hotel employees to leave the hotel, and attractiveness significantly attracts them to a new place. Besides, subjective norms and switching costs significantly influence turnover intention. In addition, subjective norms play a moderating effect. These findings could help hotels devise strategies to retain and attract employees.

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        Smart Tourism: Analyzing the Impact of the Attributes of Technology on Satisfaction, Overall Destination Image, and Loyalty Intentions

        랑방,암로알안스,장아청,조용현 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.8

        This study explores smart tourism technology (STT) attributes and investigates the correlations between identified technological attributes to satisfaction, overall destination image, and visitors' loyalty intentions (revisit and recommendation). A proposed conceptual model was developed to achieve this objective. An empirical analysis from a Chinese smart traveler perspective showed that these identified five dimensions (smart environment, information, mobile transactions, entertainment, and sharing) belong to the high-order construct of STT attributes. The STT attributes positively influence travelers perceived satisfaction and overall destination image, thereby stimulating the formation of their loyalty intentions towards the destination

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