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아마존 블록체인 AMB 를 이용한 유통 서비스 시스템 구조 설계
이주형(Lee Ju Hyeong),오지훈(Oh Ji Hoon),윤영주(Yoon Young Joo),이우섭(Rhee Woo Seop) 한국통신학회 2021 한국통신학회 학술대회논문집 Vol.2021 No.6
블록체인은 탈 중앙화와 분산된 원장을 통해 데이터 위조, 변조가 어려운 장점을 가지고 있다. 이런 블록체인 기술을 유통 서비스에 적용하여, 실시간으로 생산/가공에서부터 소비자까지 모든 과정의 생산물/생산품의 정보나 상태 등을 블록체인 네트워크에 분산 저장하고 DApp 을 통해 소비자와 생산/가공, 유통 간의 신뢰도를 높일 수 있는 서비스를 제공할 수 있다. 본 논문에서는 아마존에서 제공하는 블록체인 서비스인 AMB(Amazon Managed Blockchain )의 하이퍼레저 블록체인을 사용하여 신뢰성 있는 유통 서비스 시스템 구조를 제안한다.
화장품 로드 숍 파사드의 브랜드 아이덴티티 표현요소와 브랜드 인지도의 영향관계에 관한 연구
이주형(Lee, Ju-Hyeong),박찬일(Park, Chan-Il) 한국실내디자인학회 2014 한국실내디자인학회논문집 Vol.23 No.2
The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops` facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. ? When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. ? In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. ? In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be ? the brand color, followed by ? the building-form, ? the lean-to roof, ? the display window and ? the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.