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송재은(Jaeeun Song),이정근(Junkeun Rhee) 한국자동차공학회 2012 한국자동차공학회 부문종합 학술대회 Vol.2012 No.5
All the automotive makers make efforts to meet the customer’s desire which is being varying very fast. But the limitation for development period and cost makes it very difficult that automotive makers cannot have enough time and chance to get perfect launch. To compensate these problems, it is necessary to utilize these data in advance which can be complaints from customer after launch when the development concept and target is considered. For this purpose, the information from each domestic warranty center and the official data from marketing related institute can be useful. The analyzed data based on various case studies can make it possible to give clues for items to be checked on the way of developing or to cover the unfiltered points due to the lack of number of samples. Through this process, automotive makers can check the item to be considered what could not be improved by some kinds of reasons during the past launch and can use this as a compensative data to cover this methodical defect. In this study, this empirical study can be introduced and can be proved when the makers want to use this during preview for the next launch.