방송용 대중매체 드라마의 분석과 서비스 디자인

이정교(Jungkyo Lee),지해성(Haeseong Jee) 한국IT서비스학회 2009 한국IT서비스학회지 Vol.8 No.3

The successful mass media drama, 'The 1st Shop of Coffee Prince', has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy. One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business

옥외광고물 분류체계에 관한 연구 : 국내외 분류사례를 중심으로

이정교(Jungkyo Lee),이예승(Yeseung Lee),강미성(Misung Kang),구은연(Eunyeun Koo) 한국옥외광고학회 2004 OOH광고학연구 Vol.1 No.2

옥외광고물은 사회시스템과 연관된 것으로써 도시경관을 결정하고 때로는 도시 매력의 중요한 요소가 되어 그 수준을 향상시킨다. 이러한 점에서 옥외광고물이 도시경관 속에서 자리 잡기 위한 검토가 더욱더 요구되는 시점이다. 또한, 현대 옥외광고물의 무질서한 사용은 옥외광고물의 궁극적 목적인 정보전달 기능을 방해하고 있다. 일상생활 공간인 사적인 영역의 경관정리와 공적인 영역의 미관 유지를 위해 옥외광고물 분야의 체계를 다시 정립할 필요가 있다. 이러한 배경에서 관계자들(광고주, 제작자, 소비자)간의 명확한 의사소통과 품질의 향상, 균일성의 유지를 위한 체계적 이해를 갖는 합리적인 기준 설정의 필요성이 대두되고 있다. 그러므로 본 연구는 선행적으로 옥외광고물 분야의 내용과 영역에 따른 분류에 대하여 비체계적인 나열식 설명이 아닌, 그 목적에 맞는 내용과 역할을 수행하는 명확한 기준에 대한 합리적인 옥외광고물 분류체계를 연구하고자 하였다. 본 연구는 법령의 옥외광고물의 종류를 가능한 한 포함할 수 있도록 하였으며, 앞으로 발전 가능한 항목들을 고려하여 그 일반 범위를 기준화하였다. 연구범위는 미국, 일본, 영국 등 관련 학회, 협회의 국외 자료와 국내외 문헌 및 관련 사업 협회 등의 자료, 전문가의 의견과 협의회 등의 제안을 내용으로 하여 일반 기준이 될 수 있는 방안을 제시하고자 하였다. Outdoor Advertising, which is associated with social systems, has an impact on the cityscape and sometimes serves as an important factor to make a city more attractive. Therefore, in this point, there are more requested reviews to make outdoor media combine aesthetically with an urban landscape. Also, the chaotic use of the outdoor signs in recent years obstructs the information delivery effect and function, which is the ultimate purpose of outdoor advertisement. There is a need to clearly establish a system for the full extent of controls over outdoor advertising to ensure both the well-arranged private areas of daily life space and the beauties of public areas. Therefore, this study investigates a rational classification system for clear criteria suited to the purpose and role of the outdoor advertisement while eliminating an unsystematic array of explanations.

교외형 쇼핑몰의 자연 요소 도입에 관한 연구

최나현 ( Nahyun Choi ),이정교 ( Jungkyo Lee ) 한국공간디자인학회 2015 한국공간디자인학회논문집 Vol.10 No.3

(Background and Purpose) Nowadays, more than half of Korea’s population lives in a city. City life provides healthy surroundings and many conveniences but also brings disadvantages resulting from the destruction of nature. Hence, environmental scholars define nature-deficit disorder as the most severe disease of urbanites. Lately, people’s desire to leave downtown areas to see the natural environment has created a trend of well-being and healing. Following the trend, shopping mall shave become places where people can experience the natural environment and enjoy an affluent life, which differs from the past when people just considered shopping malls as places to purchase things. This study examined space planning of shopping malls that reflect lifestyle trends and fulfill customers’ needs along with providing satisfactory shopping. The purpose of the study was to introduce natural elements into the first stage of planning suburban shopping malls by understanding the fundamental concept of these malls and the materialization of natural elements. (Method) First, in the initial stage of development, consideration of the indefinite sequence of the spatial distribution theory of shopping malls and suburban shopping malls needed to be studied. Next, four natural elements were selected that could be applied in spaces and that materialized the theory of presentation in actual space. An analysis model based on the theoretical consideration and research of domestic and suburban shopping malls was used to draw a conclusion. (Results) Analysis of the results showed that the introduction of natural elements into shopping spaces improved customer satisfaction. Light is a natural element frequently used in suburban shopping malls with an open structure, and plants are the most efficient natural element that can be used in both inner and outer resting spaces and gardens. Suburban shopping malls where water is use das a natural element especially improve customer satisfaction by creating an eco-friendly space. Moreover, the open-arrangement method was used in every shopping mall studied. Open shopping spaces and natural elements placed in human-traffic areas create eco-friendly experiences naturally. (Conclusions) Compared to a standard retail environment, the biggest advantage of suburban shopping malls is that they can highlight their environmental position by introducing natural elements into the space. Overall, this can give the concept of shopping a different and distinctive character and can lead to higher levels of customer satisfaction.

중국 직장인 여성을 위한 스포츠 체험공간 디자인 연구 -프로슈머 마케팅 4P를 중심으로-

박초화 ( Chuhua Piao ),이정교 ( Jungkyo Lee ) 한국공간디자인학회 2015 한국공간디자인학회논문집 Vol.10 No.5

(Background and Purpose) In accordance with development of economy and consumption, living standard is increasing and consumer level is expanding. As such, prosumer marketing (participating consumer) is actively introduced. Prosumer marketing reflects consumer``s opinion to company, since prosumer marketing maximizes customer satisfaction and raises the need of psychological demand after experience and fulfills individual desire. Also, prosumer who dominates market and economy will be reflected in our society and culture. Here, prosumer refers to not ordinary producing consumers who are engaged in development or sales of new product but proactive consumers who are actively engaged in production and creation of company. To create demand in this consumer culture environment, consumers are directly engaging in new product production, recognizing the importance of the product and sharing the information. Thus, the purpose of this study is to analyze 4P prosumer marketing and to study new experiential space after applying those characteristics to new sport experiential shop and to lead space design after applying those characteristics to future Chinese sport market. (Research Scope and Method) This study analyzes the definition and type of prosumer marketing and draws types, components and characteristics of experiential space after theoretically reviewing preceding studies. Based on this analysis, this study selected and analyzed sports shop that is popular to working women in their 20s and 30s, recognized in Chinese sports market with possibility to develop. (Results) Result of study analysis shows that entertainment element was highly evaluated among sports experiential space elements. Experience in sports shop gave joy to consumers. On the other hand, experience of escapism where experiencing level is low allows consumer to enjoy exotic atmosphere. Also, it was confirmed that 4P prosumer marketing(product, price, place, and promotion) had positive effect on expanding sports experiential space. Among the characteristics of sports experiential space with 4P prosumer marketing, noticeability, creativity, sustainability and interconnectivity were considered important. This study confirms that those characteristics differentiate the image of sport shop and facilitate communication among prosumer by providing tailored service to customers. In elements with low sports experiencing traits such as fluidity, collectivity, mobility and intangibility, it is confirmed that introduction of impressive experience can continuously develop sports experiential space. (Conclusion) This study confirms that the characteristics need to be actively adapted by consumer and furthermore need to integrate space planning with presentation to effectively show experiential space. Henceforth, this study suggests expansion of sport consumption market for female office worker in Beijing, China. Moreover, this study suggests more continuous research on sport experiential space design to add important value to market economy and business operation.

원목을 활용한 아파트 실내디자인

후이판(제1저자) ( Yifan Hu ),이정교(교신저자) ( Jungkyo Lee ) 한국공간디자인학회 2015 한국공간디자인학회논문집 Vol.10 No.6

(Background and Purpose) Currently, apartments are the most popular type of accommodation. With social development and structural changes, people`s income and cultural competence have improved. Further, their lifestyle and accommodation preferences have diversified. Moreover, apartment sales have considerably increased. Along with the improvements in standard of living, consumers` choices have expanded as the materials used in designing the interior of residential spaces have diversified. This is the latest trend in interior design. As consumers` demands are changing, the apartment design techniques need to be explored accordingly. This study analyzes the modern apartment design technique that uses hardwood as the main material. Furthermore, if any apartment is designed using hardwood, this study can be used for reference. (Research Scope and Method) Based on existing literature and previous research, this study selects modern Korean and Chinese apartment designs that incorporated hardwood. Specifically, this study selects the most recognized model apartments in Seoul, Korea and Beijing, China that offer similar standard of living. In addition, these apartments were offered for the same price from 2013 to 2015. This study selects eight apartment designs used in Korea and China. After the analysis, this study leads to several results. (Results) After analyzing Korean and Chinese designs, this study confirms that Korean culture emphasizes decorative and spatial style by adding traditional elements such as hardwood. It particularly focuses on the harmony between color, material, and variability of space. China uses traditional patterns more often and emphasizes the sense of depth, using wooden structures and partitions. After analysis, this study confirms that modern hardwood-based interior design emphasizes the utility of visual aesthetics and space. The hardwood-based interior designs in Korea and China have both similarities and differences. If hardwood is skillfully incorporated into the interior design, it can create unique hardwood interior design. (Conclusion) As an eco-friendly material, hardwood will create a pleasant environment that consumers seek and will improve the quality of life. Modern apartment designs with traditional elements are based on the traditional philosophy that emphasizes value and continuity. This study reviews the use of hardwood in modern apartment design with traditional elements. The field of hardwood-based interior design needs to keep up with the varying demands of consumers, and further research is required to advance this field. In addition, research on consumers` satisfaction and responses will help to create ideal and feasible interior designs that meet their demands.