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고객가치, 신뢰 및 지속적 사용의도의 관계에 대한 연구 : 인포메이션 앱을 중심으로
이이진 ( Lee Yi-jin ),염창선 ( Yum Chang-sun ) 한국경영공학회 2020 한국경영공학회지 Vol.25 No.1
In this study, As competition grows among applications, application operator is showing great interest in customer value and trust for the success of the business. In this study, the model with the customer value factors influencing trust in mobile information applications is suggested. The result of this study shows that customer value factors such as utility and personalization of utilitarian value, enjoyment and aesthetics of hedonic value, self-esteem of social value have significantly positive influence on trust. Trust has significantly positive influence on continued use intention. The results of the study can be used practically for the successful implementation and operation of information applications.