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이은평,박유식,이종학 충북대학교 국가미래기술경영연구소 2018 기술경영 Vol.3 No.4
This paper focuses on verifying how discount price perception, quality perception and purchase intention of consumers change when a reqular price and a discount price are proposed either as an odd or round price discount situation in a reference price advertising form. The experiment results show that the types of regular prices seem to have a significant influence on discount price perception and purchase intention, but they do not on quality perception. The proposed types of discount prices did not significantly affect discount price perception and purchase intention, but quality perception was affected much more significantly by a round price than by an odd price. As a result of analyzing the interaction effect of a regular price with a discount price, the interaction effect was not observed in discount price perception and quality perception, but it was observed in purchase intention.
?銀平(Dang, Yinping) 고려사학회 2016 한국사학보 Vol.- No.63
『계원필경집』은 신라의 걸출한 문인 최치원이 편찬한 개인 문집으로, 최치원이 당나라 말기 淮南節度使 막부에 있던 4년 동안 편집한 시와 문장의 정수를 모아 놓은 것이다. 이 문집은 광범위한 내용과 상세한 기술, 풍부한 체제와 아름답고 수려한 문장으로 중국과 한국 양국의 역대 학자들의 사랑과 관심을 받아왔다. 본 논문은 『계원필경집』이 중국과 한국 두 나라에 전해온 역사 및 현황을 중점적으로 기술하여, 두 나라에 전파된 경로와 보존상황을 알아보고자 작성하였다. “Collected Writings in Osmanthus Garden”is an individual anthology edited by Cui Zhiyuan himself, an outstanding scribe in Xinluo. The original anthology collected Cui Zhiyuan’s poems and essays during the four years when he was in Huainan Governor’s Office in the end of Tang Dynasty, and is liked and cherished by both Chinese and Korean scholars in different times for its extensive content, detailed recording, rich genres, and elegant diction. The paper emphatically supplements the history and current status of the anthology’s spreading in Korean Peninsula and China, and mainly exhibits its spreading clues and preservation conditions in different countries.