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전혜숙(Chun Hea-Sook),유의경(Yoo Eui-Kyoung) 한복문화학회 2012 韓服文化 Vol.15 No.3
“Discourse on Beauty” and “Beauty Q&As” were columns contained in 〈Buin〉, a woman magazine published in the 1920s. The purpose of this study was to consider skin care-related articles appeared in those columns. In the 1920s, a number of woman magazines were issued in Joseon as Japanese imperialists changed the framework of ruling the colony to the so-called cultural politics. One of the issues, 〈Buin〉 was released with the ultimate goal of enlightening women. However, Hyeon, Hee-Woon contributed articles regarding beauty to that magazine since he considered helping women of Joseon look better and studying the Western beauty culture as parts of the enlightenment. Skin care methods dominant in the 1920s can be largely classified into those of basic skin care and special skin care. Out of these, the former method was to ensure or control healthy skin color, skin texture and excessively oily skin while, the latter to control or manage freckles, pimples, dark spots, warts, moles, vitiligos and hairs. Devices for skin care usually used at that time include brush for skin beauty, miyongmit, miyongru, pulp for skin beauty, miyongbyeong and a device for squeezing pimples. During the 1920s, Hyeon, Hee-Woon ran Kyungsung Beauty Institute which was the first beginning of commercial modern skin care shops. From the perspective of modern skin care studies, his skin care counseling and his proposals about how to care skin were apparently based on expertise in skin medicine and skin beauty. Thus, he was the one who introduced the advanced professional beauty culture to the Joseon society as early as the 1920s.