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국외관광객의 스트레스가 만족 및 재구매 의도에 미치는 영향
안대희(Ahn, Dae-hee),유도재(Yoo, Do-jae) 한국문화관광학회 2005 문화관광연구 Vol.7 No.2
This study aims to examine effects of stress on the relationship beween satisfaction and buying intention. A method of this study was survey research,. The subjects were 150 outbound traveler. According to the result of this study. There were significant relationships between expected stress and perceived stress. There were significant relationships between stress and satisfaction. There were significant relationships between expected stress and rebuying intention. The result of this study will be helpful for the tourism industries which gave needs to establish the marketing strategies.