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SNS에서 대인신뢰의 영향요인 : 트위터 사용자 경우트위터 사용자 경우
우관란(Gwan Ran Wu),송희석(Hee Seok Song) 한국데이타베이스학회 2012 Journal of information technology applications & m Vol.19 No.2
SNS has been recognized as a means of expanding social capital by promoting interaction and efficient communication among users. On the other hand, there are serious concerns on negative side of social network which is often called epidemics. Trust plays a critical role in controlling the spread of distorted information and vicious rumor as well as reducing uncertainties and risk from unreliable users in social network. This study focuses on what the antecedents of interpersonal trust are in social network. We performed online survey from 252 Twitter users and tested candidate antecedents which are chosen from previous literature. As a result, propensity to trust of trustor, ability and sincerity of trustee, intimacy between trustor and trustee significantly affected to the interpersonal trust in Twitter.