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안세윤(Ann, Se Yun) 한국디지털디자인협의회 2014 (사)한국디지털디자인협의회 conference Vol.2014 No.5
Brand space is an important component of the city"s cultural space as one of the landmarks of the city can stimulate culture.Therefore, the communication with the user from brand space for evaluating element, it is necessary to study. In particular, the user"s psychological and emotional aspects are essential elements for evaluation. According to the well-being trend and preference for good food, Premium supermarkets have emerged in Gang-nam premium department stores.Creates a luxurious atmosphere of the store, which is rare in the domestic foreign ingredients which stands out as a high-end strategy space. Image scale is systematic, statistically classify the colors of a wide range of consumer needs. So, have a scientific and rational basis for the use of color. Eye tracking research is how the human eye to observe the motion to continue the stimulus and the response of the human information acquisition results Modern, Decent, soft, clear, light, colorful, natural images to recognize. This is the same result as the premium supermarket strategies. Males have a relatively realistic and recognize that open space, while women are stylish and user-centric spatial space appeared to be aware of differences in sensitivity can be seen.
소비 연령층에 따른 공간마케팅 전략을 위한 기초조사연구
김소연 ( So Yeon Kim ),안세윤 ( Se Yun Ann ),이현수 ( Hyun Soo Lee ) 한국감성과학회 2008 추계학술대회 Vol.2008 No.-
본 연구는 소비연령층에 따른 소비 형태와 기업의 공간마케팅 전략사례를 분석하고자 한다. 이를 통하여 실제 공간마케팅에 활용될 수 있는 방향을 제안할 수 있는 기초적 자료로서의 역할을 하는데 그 목적을 둔다.