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호텔부문 : 호텔기업의 조직문화와 서비스 품질에 관한 연구
우성근 ( Sung Keun Woo ),심현섭 ( Hyun Sub Shim ),윤은형 ( Eun Hyung Yoon ) 한국호텔리조트카지노산학학회 2006 호텔리조트연구 Vol.5 No.1
Service quality as intangible commodities has also been an important part in hotel industry. To improve service quality of hotel industry, organizational culture is important more than anything else. In order to achieve the aim of hotel industry, the improvement of human service quality must focus on the importance of organizational culture. The purpose of the study is to identify the relationship between organizational culture and service quality in the hotel industry. Collected data were analyzed through frequency analysis, covariance analysis and T-test analysis. The results shows that organizational culture of hotel industry affects positively collective cultures and the order of cultures. And there are significant differences in human service quality of hotel industry`s organization an accordance with the rank of hotels.