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호텔기업에서 내부마케팅이지식공유와 직무만족에 미치는 영향
최정문 ( Zheng Wen Cui ),이일룡 ( Ri Long Li ),송빈 ( Bin Song ),윤영일 ( Yeong Il Yoon ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.2
This study is targeted at the domestic Express Hotel Employees share knowledge factors influencing knowledge sharing, internal marketing, job satisfaction and systematic analysis of the impact on effective ways to present and share knowledge better than trying to present the internal marketing factors and implications depending on the purpose of Seoul, Busan, Daegu, Gyeongju Express Hotel employees were surveyed, with AMOS using the SPSS statistical analysis was demonstrated, and the results are as follows. First, the relationship between internal marketing and knowledge sharing, internal communications, internal marketing factors of knowledge sharing and training shown significant influence but compensation does not affect the sharing of knowledge, respectively. Second, the relationship between internal marketing and job satisfaction is a factor of internal marketing training and reward significant effect on job satisfaction have shown natjiman, internal communications on the job satisfaction showed no significant effect. Third, the impact of knowledge sharing on job satisfaction, the path coefficient was 0.838 showed sufficient explanatory power, and knowledge sharing on job satisfaction positively influence.
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