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남성의 성역할 정체감과 자아개념이 외모관심도와 화장품 및 헤어제품 만족도에 미치는 영향
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ),권유진 ( Yoo Jin Kwon ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2007 생활과학논집 Vol.26 No.-
As recently men have taken interest on their appearance, the rate of men`s cosmetics purchasing has grown up. The purpose of this study is to investigate the effect of men`s sex role identity, self concept and appearance concern on the satisfaction of cosmetics and hair products. For this research, businessmen in their 20`s to 50`s men who had experienced to purchase cosmetics and hair products were surveyed with convenience sampling. The 440 data was analyzed by frequency analysis, factor analysis, reliability test and multiple regression analysis. The results are as follows. First, the factors of sex role identity were masculine and fenminine, and the factors of self concept were social self and moral self. Second, the appearance concern was significantly affected by the masculinity factor and social self. Third, the satisfaction of cosmetics was significantly affected by feminine, the social self and appearance concern. However the satisfaction of hair products was affected by appearance concern only.
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2006 생활과학논집 Vol.24 No.-
The purpose of this study was to examine the relationship among psychological factors, clothing attitude and make-up to save as a basis for the development of more differentiated marketing program for clothing and cosmetics industries that rakes the delicate psychological factors of men`s into account. In this study, psychological factors effect of men`s appearance management are seven. According to this study, psychological factors effect of men`s appearance management is as follows. Sex Role inventory, Social-Self Efficacy, Self-Esteem, Body Cathexis, Appearance Concern, Depression, Stress. The result of this study were summarized as follows: We could discover that men getting high femininity of sex role inventory had more interest of appearance management than men getting masculinity of sex role inventory. We could discover that men getting high interest about social-efficacy, self-esteem, body cathexis, appearance concern had more interest of appearance management than men getting low interest of them. We could discover that men getting high about depression, stress had more interest of appearance management than men getting low interest of them.
인구통계학적 변인에 따른 남성의 화장품과 헤어제품 구매실태분석
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ),권유진 ( Yoo Jin Kwon ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2007 생활과학논집 Vol.25 No.-
The As there are increased concern on men``s appearance, the use rate of men`s cosmetics has risen up, The purpose of this study is to analyze buying behavior of men`s cosmetics and hair products by demographic factors. With convenience sampling, the research was conducted to working men of 20`s to 50`s age group who have bought cosmetics and hair products. The 440 data was analyzed by frequency analysis and crosstab analysis. The result of this study were as follows. First, for men of 20`s and 30`s age group, the rate of purchasing cosmetics and hair by themselves was higher, but for men 40`s and 50`s age group, the rate of someone else purchasing such products for them was higher. Also, the purpose of using cosmetics and hair products was the skincare and looking good to others. The primary purchasing place of cosmetics and hair products was cosmetic speciality shops. Second, as men`s income increases, the rate that others would purchase cosmetics and hair products grew higher. Like the result of age groups, the purpose of using cosmetics and hair products was the skincare and looking good to others. The primary purchasing place of cosmetics and hair products was cosmetic speciality shops. Third, working men usually spent more than one hundred thousand won for cosmetics and fifty to one hundred thousand won for hair products per three months. Fourth, for most of working men, using of trendy cosmetics and hair products were not popular yet.
TV홈쇼핑에서 경품 및 사은품행사가 의류상품 구매에 미치는 영향
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ),이지연 ( Ji Yun Lee ),백영숙 ( Young Suk Paik ),윤혜원 ( Hae Woon Youn ),이정 ( Jung Lee ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2005 생활과학논집 Vol.22 No.-
The effect of advertisement itself have lowered due to excessive advertisements resulting from the recent fierce competition between firm. Comsumer are gradually becoming more sentitive to price and firms are expecting their sales to increase rapidly. In this situation, the TV home-shopping is showing high interests in sales promotion that can be said to be the short-term incentive to consumers. In addition to regular price discount, TV home-shopping is making practical use of the sales promotion method of providing consumers with premium or gift while maintaining normal price. Therefore, this study attempted to investigate what effect the premium event by the TV home-shopping had on comsumers` clothing purchase with a focus on the premium event taking root as the sales promotion technique of the TV home-shopping.