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박솔이 ( Sol-i Park ),이근광 ( Keun-kwang Lee ) 대한미용문화예술학회 2019 대한미용문화예술학회지 Vol.8 No.2
Subjects in this study were divided into category of male and female from 10s to 30s, and category of majors and non-majors to understand preference for BTS’s hair trend color by making them complete surveys. 374 surveys from total 400 surveys were collected for the final analysis. For collected data, I used SPSS 24.0 program. The results are as follows: For general characteristic of the subjects by gender, females (303, 81.0%) range in age from 20s (291, 77.8%); Unmarried was 340 (90.9%); student from job category was 283 (75.7%); beauty major from major category was 294 (78.6%) while non-beauty major was 80 (21.4%). The result of the research to study the hair trend color of idol boy group (BTS), the most popular image, show that the preference of the trend hair color was as following order: ash gray (M=4.02), mat brown (M=3.95), highlighting (ash after bleaching) (M=3.57), pastel pink (M=3.07), light brown (M=2.99), red (M=2.87), pink orange (M=2.70) which means that both genders prefer ash style and that the major has higher preference level than the non-major.
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